Ruian City, Zhejiang Province released an investigation report on the consumption of skin care products in 2020.

Everyone loves beauty, and all kinds of skin care products have become an important part of consumers’ daily consumption. However, in the face of a wide variety of skin care products on the market, how do consumers in Ruian want to do it? What is the consumption situation? In June, 2020, the Consumer Rights Protection Committee of Ruian City launched a two-week "Investigation on Consumer’s Consumption of Skin Care Products in Ruian City". The activity was mainly in the form of questionnaires. The consumers in Ruian City forwarded and collected questionnaires through WeChat Questionnaires, and grassroots consumer rights organizations and volunteers distributed paper questionnaires to consumers. A total of 1,200 valid questionnaires were collected. The survey results and analysis report are as follows:

First, willing to spend money to protect "face", the middle and upper grades are popular.

Who doesn’t love beauty? The survey results show that the age group with high attention to skin care products is 19 -58 years old, covering a wide range. From teenagers who have just grown up to middle-aged and elderly people who are about to retire, Ryan’s old and young are willing to try to spend money to add points to beauty. But which price do they prefer for skin care products? (See Figure 1) Statistics show that 38.24% of consumers spend an average of monthly on skin care products in 100 yuan -500 yuan, 28.43% in 500 yuan -1000 yuan, and 17.65% spend more than 1000 yuan, with the least spending below 100 yuan. As can be seen from the data, high-end skin care products have become the main choice of consumers in Ruian, but there are also many beauty lovers who are willing to choose high-end skin care products that spend more than 1000 yuan every month in order to help them maintain their beauty.

figure 1

Second, please don’t be too surprised that men also use skin care products.

In the inherent consciousness of the public, skin care products are considered to be exclusive to women, but with the popularization of maintenance consciousness, more and more men have begun to pay attention to the "face" project. The survey results show that 75.49% male consumers in Ruian have the habit of using skin care products in their daily lives. However, only 30.39% of men are using men’s skin care products (see Figure 2), and the rest of male consumers are casually using their family’s skin care products, or although they have their own skin care products, they are not men’s skin care products. Indeed, compared with the massive publicity of women’s skin care products in the market, there are only a handful of consumer guidance for men’s skin care products, and most of them are limited to cleaning products such as facial cleanser, while other men’s skin care publicity such as moisturizing and hydrating, cream or aftershave care is rare. Eighty percent of consumers think that the varieties of men’s skin care products need to be further enriched. Therefore, if the skin care industry can concentrate on developing the market and strengthen the scientific consumer guide of skin care products among male consumers, it will be a win-win situation for consumers or businesses themselves.

Figure 2

Third, change products according to changes, and complete cleaning and hydrating.

For skin care, consumers in Ryan are serious. They are not only willing to spend money, but also adjust their skin care products according to various changing factors. According to the survey, 71.57% consumers will choose skin care products with different functions according to their age and seasonal changes (see Figure 3). The market segmentation of skin care products beautifies people who love beauty, and also provides businesses with unlimited business opportunities.

Figure 3

According to the data (see Figure 4), consumers pay the most attention to face cleaning, with the usage rate of facial cleanser being 95.10%, followed by the usage rate of toner emulsion, essence, eye cream and face cream, ranging from 71.57% to 87.25%, indicating that consumers can cover all the steps of hydrating and moisturizing after daily face cleaning, which has become a normal life. The use rate of sunscreen is unexpectedly high, which shows that more and more consumers understand the direct relationship between sunscreen and anti-aging, and the awareness of sunscreen and skin care has been gradually enhanced. Mask is a key product widely advertised by skin care products merchants in recent years, as if the more masks are used, the more beautiful and young they can be. However, the lowest usage rate of facial mask in this survey is 58.82%, which just shows that consumers in Ryan have been able to judge themselves from their actual situation and choose reasonable skin care consumption. In fact, high-frequency use of the mask can not only be absorbed by the skin, but also cause cosmetic dermatitis, contact dermatitis and other problems due to long-term contact with preservatives and additives in the mask, so it is generally enough to apply the mask 2-3 times a week.

Figure 4

Fourth, prefer international brand rotation, trust friends’ recommendation and efficacy.

The competition in the skin care industry is fierce, and there are many kinds of products. In the choice of skin care brands, it can be seen from the data (see Figure 5) that more consumers prefer international brands. They think that the cosmetics of international brands are more effective, the ingredients are more natural and pure, and it is easier to get psychological satisfaction. However, there are still 27.45% consumers who are determined to buy domestic brands. The main reasons are: first, domestic brands have high cost performance; second, domestic brands have many purchase channels and strong convenience.

Figure 5

What is the loyalty of consumers after choosing brands? According to the survey results (see Figure 6), only 15.69% of consumers said that they "only use a certain brand of skin care products regularly and don’t intend to change them", and most consumers belong to several brands to buy or are still looking for a more suitable brand. These rational consumption behaviors of consumers undoubtedly require skin care companies to constantly improve brand quality, constantly upgrade products and innovate services.

Figure 6

Whose recommendation can win the trust of consumers more? What factors do consumers mainly consider when purchasing skin care products? Through the survey results (see Figures 7 and 8), "others’ recommendation", "word of mouth" and "efficacy" have overwhelmingly become the first choice criteria for consumers to choose skin care brands. Although there are more and more channels for consumers to obtain information about skin care products, including the Internet, newspapers, and counter publicity, consumers are more willing to rely on the recommendations of family and friends around them and their feelings about the efficacy of used skin care products, which shows the importance of consumer experience and word-of-mouth communication.

Figure 7

Figure 8

Fifth, the purchase channels are diversified, and assured consumption is the most concerned.

Ruian is a county-level coastal city in southern Zhejiang, with strong overall consumption capacity. However, due to the scale restrictions of small and medium-sized cities, many consumers can’t buy their favorite international skin care brands locally. The rise of e-commerce has brought convenience to consumers, and the channels for purchasing skin care products are showing a diversified trend: according to the survey results (see Figure 9), 50.98% of consumers give priority to purchasing skin care products, which shows that consumers in Ruian have high enthusiasm for cross-border consumption and rich and smooth channels; 46.08% consumers will choose online shopping for skin care products; As for the sale of skin care products in WeChat friends circle and live broadcast room (see Figure 10), consumers have encountered or heard many unpleasant consumption cases in their lives, so 77.45% of consumers said they were not at ease to buy skin care products in these two channels. In addition, cosmetics stores (43.14%), shopping malls and supermarkets (30.39%) are still the most commonly used channels for purchasing skin care products.

Figure 9

Figure 10

No matter which purchase channel consumers choose, the most important criterion is to be assured of consumption. However, even the cross-border purchasing and online shopping on the platform, which consumers choose most, are mixed. Especially, because there are many channels for cross-border purchasing, it is difficult to defend rights once the goods have quality problems, so the most worrying problem for consumers when shopping online is to buy fake and shoddy products (see Figure 11). In this regard, 92.16% (see Figure 12) of consumers think that online shopping for skin care products should support "no reason to return it within 7 days". Thus, if the problem of safe consumption is solved, the prospects of e-commerce and Wechat business should be brighter.

Figure 11

Figure 12

Therefore, the Consumer Protection Committee of Ruian City will call on all relevant government departments to improve the regulatory laws and regulations as soon as possible, uniformly implement standards, formulate convenient and efficient methods that conform to the characteristics of e-commerce, establish clear regulatory authority, carry out comprehensive law enforcement in multiple departments, strictly enforce the product access system, and standardize product information from the source.

In addition, consumers are also reminded to pay attention to the following points when purchasing skin care products online on cross-border e-commerce platforms:

1. Haitao skin care products are best purchased on a regular large-scale Haitao e-commerce platform, with global warranty service and a sound after-sales complaint mechanism. You can give feedback at any time if you have any questions.

2. For skin care products with low prices and unknown sources, be careful to buy them; It is best to use a third party to pay or choose a debit card to pay; It is difficult to defend rights in the future through informal means such as Wechat business and private chat.

3. The seller claims that the "counter inspection" is not credible, and the counter has no right and obligation to help consumers to inspect goods online. Because of the particularity of online shopping, it is very troublesome to obtain evidence. Consumers must pay attention to keeping transaction records, transaction information, screenshots of chat records with sellers, etc. When encountering merchants suspected of selling fakes, they should actively report their rights to the third-party regulatory authorities.

4. For the goods directly marked on the product page that do not support return, be sure to think twice before placing an order.

5. Consult the customer service staff in advance for the customs clearance fee and logistics fee to understand the basic fees, so as to avoid subsequent disputes over the fees. (Source: Ruian Consumer Protection Committee)

The latest development: Russia does not seek regime change in Kiev

At 10: 27 on May 2, Beijing time:
Russian Foreign Minister: Russia will not artificially end the special military action before the victory of the Great Patriotic War on May 9.
According to the news released on the website of the Russian Ministry of Foreign Affairs on May 1, Russian Foreign Minister Lavrov said that Russia will not artificially end its special military operations in Ukraine before the victory of the Great Patriotic War on May 9. The progress of special military operations in Ukraine depends first and foremost on "the risk to civilians and Russian personnel must be minimized."
In addition, Lavrov said that Russia did not ask Ukrainian President Zelensky to surrender, but asked him to order the release of all civilians and stop resisting. Russia’s goal "does not include regime change in Ukraine."
At 8: 53 on May 2, Beijing time:
Biography of Belgorod, RussiaMake an explosion
On May 2, local time, Gladcov, the governor of Belgorod, said through social media that there were two violent explosions over the city that morning. According to the notification of relevant departments, there are no reports of casualties and other losses for the time being. The authorities are investigating the incident.
At 4: 33 on May 2, Beijing time:
Russian Foreign Minister: Russia’s purpose is not to change the regime in Kiev, but to ensure the safety of the people in eastern Ukraine.
On May 1, local time, Russian Foreign Minister Lavrov said in an interview that Russia’s purpose is not to change the Kiev regime, and only the United States will do such a thing. Russia wants to ensure the security of the people in eastern Ukraine, so that they are not threatened by the militarization of Ukraine, so that Russia’s security is not threatened by Ukrainian territory.
He pointed out that Kiev is sabotaging the negotiations with Moscow, and its position often changes. The Kiev authorities are trying their best to let the remaining militants in Azov steel plant leave, because western officials and mercenaries may be among them.
Lavrov said that according to the published materials, the United States and Canada have played a leading role in training extreme radicals in Ukraine.
Lavrov said that it is well known that President Putin said that Russia has "unprecedented weapons" to use. Putin announced new progress in his speech three years ago. The first is hypersonic weapons. Russia was forced to develop hypersonic weapons because it is very clear to Russia that the US missile defense system is directly aimed at Russia.
Regarding the payment of natural gas with rubles, Lavrov said that the West has stolen 300 billion US dollars from Russia, most of which is used to pay for natural gas and oil supplied by Russia. Russia can’t continue to tolerate theft in western countries. Therefore, Russia proposes that when US dollars and euros are remitted to GazpromBank, they cannot be regarded as payment, but only when they are converted into rubles, so that the rubles will not be stolen.
In response to the reporter’s question about whether the conflict will end before the Victory Day on May 9, Lavrov said that the Russian army will not artificially adjust its actions according to any date, including Victory Day. The speed of Russian action in Ukraine depends first and foremost on the need to minimize any risk of threatening civilians and Russian soldiers.
At 2: 13 on May 2, Beijing time:
Zelensky said that it will continue to evacuate personnel from upor, Mali on the 2 nd
On the evening of May 1, local time, Zelensky released a video saying that it had completed the task of evacuating 100 people from Azov Steel Plant that day. He said that the ceasefire system will last for two days, and the evacuation of personnel from upor, Mali will continue at 8 am on the 2nd.
At 1: 45 on May 2, Beijing time:
The Russian army said it hit seven Ukrainian military facilities.
The Russian Defense Ministry said on May 1 that the Russian Air Force used high-precision missiles to hit seven Ukrainian military facilities. These include four Ukrainian troops and weapons and equipment assembly points, and three rocket and artillery weapons and ammunition depots located in Donetsk and Kharkov regions respectively.
In addition, the Russian army destroyed two sets of Ukrainian S-300 air defense missile systems in Zaporoge and other places. Russian air defense forces shot down two Ukrainian "Dot -U" missiles over the residential area in Zaporozhou.
At 23: 45 on May 1, Beijing time:
Russian Defense Ministry: 80 civilians have been evacuated from Azov Steel Plant.
On May 1, local time, the Russian Ministry of Defense issued a statement on the evacuation of civilians from Azov Steel Plant. According to the Russian Defense Ministry, at the initiative of Russian President Vladimir Putin, 80 civilians (including women and children) detained by Ukrainian nationalists have been evacuated from Azov Steel Plant in upor, Mali.
Russian troops and Donetsk armed forces entered a state of "silence", opening a humanitarian corridor for the safe evacuation of civilians.
The Russian Defense Ministry said that these civilians were evacuated to the unknown village of Donetsk, where they will spend the night and get food and necessary medical assistance. Civilians who wish to go to Kiev regime-controlled areas will be handed over to representatives of the United Nations and the International Committee of the Red Cross.
At 22: 58 on May 1, Beijing time:
Zelensky: The evacuation of civilians from Azov Steel Plant has begun.
On May 1, local time, Zelensky said on the social platform that he began to evacuate civilians from Azov Steel Plant. "The first group of about 100 people are on their way to the controlled area. We will meet them in Zaporoge tomorrow. (Our team) is working with UN representatives to evacuate the remaining civilians from the factory. "
A spokesman of the United Nations Office for the Coordination of Humanitarian Affairs confirmed on May 1st that the United Nations is carrying out "Safe Passage Operation" to help the civilians in Azov Steel Plant in upor, Mali to evacuate. The operation started on April 29th and is being carried out in cooperation with the International Committee of the Red Cross, Russia and Ukraine.
At 21: 21 on May 1, Beijing time:
Russian President Vladimir Putin ordered the establishment of IT security departments in every department, institution and key organization.
On May 1, local time, Russian President Vladimir Putin signed a presidential decree on additional measures to ensure Russian information security. Putin ordered the establishment of IT security departments in every department, institution and key organization. According to regulations, from January 1, 2025, Russian state-owned enterprises and institutions are prohibited from using information security equipment produced by unfriendly countries.
At 21: 19 on May 1, Beijing time:
Putin signed a law prohibiting Russian credit institutions from submitting account information abroad.
Russian President Vladimir Putin signed a law on May 1 to restrict Russian credit institutions from providing information to foreign countries. The new law stipulates that Russian banks and credit institutions are prohibited from providing foreign organs (including judicial organs) with information about bank customers and their transactions, as well as customer representatives, beneficiaries and account and asset holders.
The law also stipulates that Russian banks and credit institutions can submit relevant information to foreign institutions within the scope of international tax information cooperation if account holders are under the jurisdiction of external account held by foreign tax laws.
At 20: 57 on May 1, Beijing time:
Russia cancels visa simplification system for officials of EU and some unfriendly countries.
On May 1, local time, according to the official Russian legal information portal, Russian President Vladimir Putin signed a law to cancel the visa simplification system for officials of the European Union and some unfriendly countries. This decree involves visa facilitation agreements between Russia and Denmark, Norway, Liechtenstein, Iceland and Switzerland.
According to the signed law, Russia cancelled the simplified procedures for submitting documents and issuing multiple-entry visas for one year for official delegations and journalists of relevant countries, and cancelled the issuance of multiple-entry visas for five years for members of its government, parliament and courts. In addition, visa fees for official delegations and members of governments and parliaments of relevant countries are no longer free, and diplomatic passport holders are no longer visa-free.
Source: CCTV News
Reporting/feedback

A black olive tree has thousands of "cash cows"! A "craft olive" production village has emerged in Qianpai Town, Xinyi.

This autumn and October, black olives are fragrant. October 23rd, for the villagers in Dashuikeng Natural Village, Zhudong Village, Qianpai Town, Xinyi City, is a happier day than the festival: thousands of "craft olive" trees planted in the village seven or eight years ago have finally been put into production one after another since last year, and this year’s picking day is set on this day. Many foreign buyers made a special trip to the site to purchase, "sending money to the door", and the product purchase price is per catty.
Isn’t Qianpai Town the famous "No.1 Town of Sanhuali in China"? Why did a "craft olive" suddenly pop up? Things have to start from ten years ago, from a "black olive tree king".
A "black olive tree king" with an annual output value of about 300,000 yuan
Dashuikeng Natural Village is located in a remote place, about 13 kilometers away from the market town. There are more than 400 farmers in the village, with about 1,700 people. Yang Yunjia, a villager in this village, has a "black olive tree king" with an annual output value of 200,000 to 300,000 yuan, which is no longer news in Zhudong Village-since 2010, a black olive tree in his family has been transformed into a "craft olive", and the annual income from selling olive is from 250,000 yuan!
▲ "Black Olive Tree King" Under the guidance of Zhudong village cadres, the reporter visited this magical "black olive tree king" that day. At the scene, however, I saw that the olive tree was tall and straight, leafy and covered the sky, and its appearance was no different from that of the usual black olive tree. The scene is different. Rows of criss-crossing fences and scaffolding are set up around the tree. The height of scaffolding is the same as that of the basic tree. There are several monitoring cameras installed around the tree, and a simple living shed is also set up on the bottom side of the tree … According to Yang Yun, the owner of the olive tree, these fences and scaffolding are not only for enclosure and protection, but also for production management. The management and picking of "craft olive" are different from ordinary black olive. The fruit picking is also picking one by one, which is different from the general black olive beating the fruit with a bamboo pole and then cleaning it up; That shed is a temporary dormitory where workers are hired to guard it three months before fruit picking every year.
▲ Fences and scaffolding built around the "Black Olive Tree King" tree. Yang Yun introduced that his family’s black olive tree has a tree age of more than 70 years, with an annual output of 500 to 600 kilograms. In the past ten years, the price of the product per kilogram is not lower than that of 500 yuan, and the price per kilogram in the year of good price is more than 600 yuan; The annual income of olive trees is not less than 250 thousand yuan, and the highest is close to 400 thousand yuan.
According to the villagers nearby, as early as more than ten years ago, when the "craft olive" industry began to rise in China, Yang Yunjia’s black olive tree became a "treasure". Because its fruit was huge and different from ordinary black olives, it was favored by buyers of "craft olive". Every year, buyers from Beijing, Shanghai, Zhejiang, Jiangsu, Guangxi and other places rushed to place orders, and every year, the estimated output value of products was charged one year ago.
"The so-called’ craft olive’ is a black olive whose core can be used to carve various handicrafts. There is no relative measurable standard for the value of’ craft olive’, which mainly depends on the market situation of handicrafts. Therefore, the price of’ Craft Olive’ fluctuates every year. The fruit of my olive tree this year has been purchased a few days ago. The boss is from Guangxi and paid a deposit in advance last year. This year’s purchase price is 600 yuan per catty and the output is more than 500 kilograms. " Yang Yun said.
The "king of black olive trees" has spawned thousands of "cash cows"
It is not unusual that black olive trees can be seen everywhere in villages and towns in Xinyi mountain area. Before the rise of "Craft Olive", Black Olive had only two functions. One was to pickle olive meat into olive horns (a farm dish), and the other was to buy olive kernels for kernel. Although the uses of the kernels were varied, the most common one was to make "five-kernel moon cakes". Therefore, the economic value of black olive was not high in the past.
The rise of "craft olive" in the early years made the value of black olive soar overnight and achieved "N-level jump", but not all black olives can be used as "craft olive". The element core used for carving handicrafts has requirements in terms of body size, which is larger or longer than usual. Moreover, the operation of black olive in removing meat and coring and drying the element core is also particular, so as not to cause patterns or cracks in the element core, and to ensure that the element core is natural and intact. Generally, the bigger and rarer the element core, the higher its value. Therefore, whether a black olive tree can become attached to "craft olive" depends entirely on its variety and "talent". Generally speaking, black olive is divided into two kinds: oil olive and chaff olive. The olive horn pickled by oil olive is more fragrant, but the olive core is small. Although the pickled products of chaff olive are not as good as oil olive, the olive core is round and large, which is mostly suitable for making "craft olive". Therefore, most of the materials of "craft olive" come from bran olive.
▲ The second-generation olive trees propagated by a few "black olive tree kings" were first produced, with an annual output of 50 to 100 kilograms. Like Yang Yunjia’s black olive tree with an annual output value of 200,000 to 300,000 yuan, it is well-deserved. "Hello everyone is really good!" Because of the "N-level jump" in output value, as early as around 2012, in order to create more wealth for the benefit of the village, Yang Yun began to use its own black olive tree as the "mother tree", and propagated "offspring" for the "mother tree" by means of newly cultivating olive seedlings, picking buds and grafting.
It is understood that in those years, under the temptation of the "Black Olive Tree King", thousands of black olive seedlings were newly planted in his village, and nearly half of the farmers tried to introduce them; Since last year, the newly grafted "second generation" black olive trees have started to bear fruit one after another, and successfully passed on the "mother tree" gene. The products are suitable for "craft olive" and are favored by the buyers of "craft olive".
▲ The villagers are picking "craft olives". "There is a certain gap between the yield and product quality of new trees and old trees. With the growth of tree age, the yield will increase year by year and the product quality will be more perfect. At present, the annual output of new trees newly put into production is 50 to 100 kilograms, and the purchase price of products is 100 to 160 yuan per kilogram. " Villager Liu Daotian introduced. It is understood that his family introduced more than 100 "second generation" olive seedlings in his early years, and some of them began to be put into production this year. He initially tasted the "head soup" planted by "craft olive".
▲ "Craft Olive" just picked. "The black olive tree introduced by my family was also picked today. Today, I picked more than 200 kilograms and earned more than 20,000 yuan. The budget was all over 500 kilograms and the income was more than 50,000 yuan." At the scene of the acquisition of "Craft Olive" in the village, a brother named Li Guotian was too happy to see his teeth.
▲ "Craft Olive" acquisition site. In the picture, the person holding the money is the villager Li Guotian. On the day of the interview, Li Jiping, a fellow village cadre of Zhudong, said, "It is estimated that there are four or five thousand’ second generation’ black olive trees newly planted in Dashuikeng Village in the early years and in the last two or three years, but only a few are put into production at present. It is estimated that the output of’ craft olive’ in the whole village will be about 5,000 Jin this year."
After initially learning about the production and sales of "Craft Olive" in Dashuikeng Village, the relevant leaders of Qianpai Town said that in recent years, the domestic "Craft Olive" industry is indeed attractive to farmers, but there are also many market instability factors, and production has a greater gambling risk. In the era of market economy, farmers should adapt to local conditions according to the time. "Qianpai Sanhua Plum brand is well-known throughout the country, and the industrial advantages of Sanhua Plum are unique, and fruit farmers. It is not bad to try to plant’ craft olive’ in some areas with high terrain, strong mountain wind and lack of water resources, but it is also necessary to predict the risks in advance, and avoid being hot-headed for a while and forgetting the profits. "
Guangzhou Daily Full Media Reporter: Guan Jiayu Correspondent: Chen Zikai
Guangzhou Daily Full Media Photo Reporter: Guan Jiayu
Correspondent: Chen Zikai
Guangzhou Daily Full Media Editor: Tong Dan
Reporting/feedback

Vieri analyzed Mourinho’s tactical shortcomings at this stage. Veretout played in the back similar to Professor Bu.

Vieri became a Serie A commentator after retiring, and his sports channel was very popular, but Roman scout fontes thought Vieri lacked professionalism. Fontes hopes that the former Apennine soccer superstar will improve his professional quality, otherwise Vieri will become a "big-mouthed commentator" like Neville and Carragher. In order to prove that his professional ability is OK, Vieri analyzed Mourinho’s tactical shortcomings at this stage in the football program-Mu Shuai’s strength was defense. Since the Portuguese coach coached Tottenham Hotspur, his defensive concept has stopped. At this stage, his weakness is midfield defense. Vieri believes that Veretout is similar to Professor Bu in playing in the back.

Veretout’s performance this season is very good, Mourinho put him in the defensive midfield position, but the French star’s data is mainly reflected in the offensive level. From this detail, it can be seen that Rome’s back is biased towards attack, and the midfield interception is not enough, which leads to the pressure on the club’s defense line. Busquets is the defensive midfielder who tends to attack. Last season, Coleman asked Professor Bu to partner with De Jong to form a double defensive midfielder. At that time, Barcelona had the problem of attacking the strong and defending the weak. busquets did plan a lot of effective attacks, but most of the goals conceded by the Nou Camp system were because "Professor Bu was punched through".

Many fans think that Red Wolf’s defense in the new season is OK. Mu Shuai led Rome to play four official games, and this team only conceded two goals. Juventus has conceded three goals in only two games. Vieri believes that the Red Wolves seem to concede fewer goals because the club has not yet met a team with strong offensive ability. According to Mourinho’s defensive tactics at this stage, if Rome meets Milan duo or Lazio, Mourinho’s system will be easily penetrated by opponents. First of all, Vieri pointed out that "Madmen" did not pay attention to the series connection between defenders and midfielders, while Portuguese famous coaches only paid attention to the cooperation between goalkeepers and central defenders, which was feasible in the Premier League, but not very reliable in Italian football.

After the Azzurri won the Delaunay Cup, many teams in Serie A imitated Mancini’s way, among which Inzaghi and Pioli were the best, Inter Milan and AC Milan played a "half-attack and full-defense" football in the new season, and Milan’s attack was conservative but did not lose its appreciation, just because their midfield and backcourt were closely connected. Why is Juventus in such a bad state this season? Arteta’s players lack cohesion, which is only one of the reasons. For some reason, chiellini hasn’t started this season, which has caused the Bianconeri’s defense in the middle and backcourt to be out of line. This is the main reason why Juventus can’t win Udinese and lose to the newly promoted team.

It can be seen that Serie A in the new season pays attention to the stability and tandem ability of the midfield and backcourt, and Rome has some shortcomings in this respect. Therefore, Vieri analyzed Mourinho’s tactical shortcomings at this stage, which may lead to the Red Wolf’s failure in attacking the Champions League. Of course, some people will say that the Red Wolf doesn’t have a particularly famous defensive player at this stage, and the ability to protect the ball in the lower back will be enhanced. Veretout’s playing in the back is similar to Professor Bu’s, because both of them are midfielders who attack the strong and defend the weak. If the coach arranges them in the defensive midfield position, they can still instigate the attack and contribute goals and assists, but the defensive system of the midfield and the series connection of the center and backcourt are "a pit".

How should Mourinho solve the current tactical shortcomings? Vieri made several suggestions to prove that he is a professional commentator-if Mu Shuai wants to implement the tactics of double midfielders, the position of another midfielder, Cristante, may need to be slightly behind. After the ball, the author thinks this way is hanging, because it seems that Cristante is also a defensive midfielder who focuses on offense. Many fans have complained that mkhitaryan’s hardness is not enough, mainly because the Armenian star is not good at interception and defensive work in the middle and front court. If mkhitaryan pays more attention to the defense and actively returns the ball when he loses it, the defensive pressure of Letu playing in the back can be reduced.

At that time, how did Coleman solve the problem of Professor Bu’s insufficient defensive strength? The Dutch coach asked Barcelona’s midfield and frontcourt to tackle, and goalkeeper Ter stegen asked the attackers to do the same. The author believes that many fans still remember that the "Little Lion" and Messi had differences on defense a few years ago. At that time, Ter stegen thought that Mei Ball King and Suarez should participate in defense, but these big-name offensive players thought they had the privilege of not defending. These details show that the defense in the center and frontcourt can reduce the pressure on the goalkeeper, and Mourinho can also refer to the Rossoneri’s practice when solving his tactical shortcomings.

Reporting/feedback

Investigation on the "Deep" bilibili Stop-watch Event: Can Millions of UP Owners Become the "Back Wave" of bilibili’s Growth?

Interface journalist | Hu Yujing

Interface news editor | Li Fang

one

66.7The last video of "A Ginger Tea" by Wanfen bilibili UP was uploaded in October 2022. Before that, she uploaded five or six videos with an average duration of 15 minutes a month at the peak of production. Last year, she stopped working for half a year, then returned to send two videos and stopped working completely.

Ginger tea is not an isolated case. Recently, the number of bilibili’s three million fans, UP, has caused a heated discussion. 2.667 million powder of "I am a strange king" and 3.85 million powder of "King Xu who lives by his face" stopped working for "economic reasons", which also involved the contradiction with MCN. 3.118 million powder "-LKs-"Clarified not stop more, just a temporary rest.

Strictly speaking, stopping is not a "tide". An up host told InterfaceEntertainment that there are currently more than 1,300 UP hosts with over one million fans in bilibili, and it is not unusual for a single-digit UP host to stop. In the fourth quarter of 2022, the average monthly active UP owners in bilibili reached 3.8 million, a year-on-year increase of 25%, and the average monthly contribution reached 17.6 million, a year-on-year increase of 62%. Judging from the financial report, bilibili’s content ecology is prosperous.

But the direction of the tide is indeed changing. Ginger tea tea gives the reason why she stopped working-there is traffic, no advertisements, and no business orders.

Her statement was confirmed when the interface entertainment interviewed many UP owners. UP, a 2 million-powder science and technology zone, said bluntly: "Now the car zone is the only one that makes money, and fashion and beauty are not working." Qiu Huai, who has 500,000 powder, operates bilibili and Tik Tok at the same time, and basically raises bilibili with Tik Tok. "If I rely solely on bilibili, then I will definitely stop."

2020After the outbreak of the epidemic in, Jiang Cha Cha, Qiu Huai and Yu Shui successively uploaded their first bilibili videos. Jiang Chacha recalled that at that time, bilibili released two promotional videos, "After the Wave" and "Into the Sea" at the May 4th Youth Day and the graduation season, which attracted many content creators. She frequently heard the news that "He Classmate" made a new explosion, and the list of "Half Buddha Immortal" was very expensive, so she decided to start trying to be a bilibili.

"After the Wave" has a broadcast volume of over 34 million.

People from the media are very anxious and afraid of missing the next new media platform. WeChat official account is followed by Tik Tok, and Tik Tok is followed by bilibili. Everyone thinks that long video is the next growth point, and many content creators are rushing to do bilibili, "Jiang Chacha said." At that time, there were also many voices on the Internet criticizing short videos, which were relatively high quality and could learn something. "

She quickly expanded her team-two copywriters and two editors, with salary+social security+office rent. The monthly cost of five people is 70,000 yuan, and the annual cost is almost 840,000 yuan. Every two shifts, each copywriter has 5,000 to 10,000 words.

Brand marketing in bilibili flourished in this period. In the first half of 2020, due to the epidemic situation, offline channels were limited, and brands such as Xiaomi, BMW MINI, McDonald’s and Shiseido chose to broadcast live in bilibili to release new products.

At the same time, the community growth in bilibili reached a record high. In the first quarter, the average monthly active UP owners increased by 146%, the average monthly contribution increased by 138%, and the number of UP owners with more than 10,000 powder increased by 82%. The corresponding monthly users increased by 70% to 172 million, and the daily users increased by 69% to 51 million.

In the second half of the year, commercialization in bilibili was frequent. First, the commercial cooperation platform Huahuo, which connects UP owners and brand owners, was officially opened, then the new brand growth plan of B Brand was released, and the "Z+ Plan" to enhance the brand’s penetration in the Z generation was launched, and the list of "CHINA-Z100" top 100 products was launched around the product evaluation video.

With the prosperity of the community and the success of breaking the circle, UP owners and bilibili have entered the fast lane of development. bilibili, which started late in commercialization, has a sense of making money. The capital market seems to have caught a glimpse of the grand blueprint of bilibili based on the Z generation, and with the high-quality PUGV content, UP owners have also ushered in a period of rapid growth.

At the beginning of 2021, a video with a broadcast volume of nearly 10 million in the first phase drove up the powder and achieved 1 million powder achievements in water. Almost at the same time, the number of ginger tea fans with an average duration of 15 minutes in the fifth month of the month exceeded 500 thousand.

According to bilibili’s 2020 financial report, advertising revenue increased by 126% year-on-year to 1.842 billion, much faster than the growth rate of 76% in 2019. At the same time, bilibili’s "de-gamification" has achieved remarkable results. In the fourth quarter of 2020, the income of value-added services (live broadcast and big members) surpassed the income of games for the first time and became the largest source of income, accounting for 33% of the total income.

Bilibili’s revenue performance of various businesses in the fourth quarter of 2020

BStation has become a company with diversified revenues. Although the net loss still exceeds 3 billion yuan, the capital has confidence in the growth of bilibili. The day after the earnings report was released, bilibili reached the peak of its share price on Nasdaq-157.66 US dollars, and its market value approached 50 billion US dollars.

Subsequently, in the first half of 2021, the advertising business in bilibili soared with a growth rate of 200%. However, this growth slowed down in the third quarter, and the pressure of the epidemic on enterprises was gradually released and transmitted to the advertising business. From Q2 of 2021 to Q3 of 2022, the growth rate of advertising revenue in bilibili was 201%, 110%, 120%, 46%, 10% and 16% respectively. In the fourth quarter of 2022, advertising revenue began to grow negatively, down 6% year-on-year.

With the decline in advertising revenue growth in the station, the update frequency of ginger tea began to slow down. At the end of 2021, she broke the watch for five months. After returning to release a video, she broke the watch again. In October 2022, she completely stopped watching after releasing two issues.

"No matter in WeChat official account or Tik Tok, there are advertisements with traffic, but this is not the case in bilibili." Jiang Cha Cha summed up his predicament in bilibili. She updated it in bilibili.appointment120Video, only received six business orders.

She calculated the account before stopping the shift. The cost of one and a half years was about 1.23 million, and she earned less than 200,000 incentive income in bilibili. The average of six business orders was 60,000 each, resulting in a total loss of about 700,000.

Another UP owner, Li Le, who has more than 3 million fans, also told Interface Entertainment that the team was cut from 12 to 8 last year. Last year, the cost was more than 3 million, the income was only more than 1 million, and the net loss was more than 1 million. "I can’t go on." Li Le bluntly said that the UP owners who are operated by teams are now living in a difficult situation and the cost is too high.

Ming Xu, the owner of Million Powder UP, explained that the epidemic situation had a great impact on commercial advertisements in the first half of last year. "The result of last year’s deterioration was released in the first half of this year," Ming Xu said. The main attitude of enterprises this year is to wait and see, "so they are willing to turn to goods with quality and efficiency."

It is a fact that the advertiser’s budget leans towards Tik Tok. A home appliance brand told Interface Entertainment that in the past, when the budget was sufficient, it would be put into bilibili. However, advertising in bilibili was time-consuming and time-consuming. From planning to creation to online, brand review and modification were needed, and the effect was not good. "The traffic of business orders would be worse, and the barrage and comment area were not friendly. The boss was unhappy."

ROITik Tok, with better conversion efficiency, squeezed out more advertisers’ budgets.According to The Information, a science and technology media.In 2022, ByteDance’s revenue exceeded 80 billion US dollars (about 551.4 billion yuan), of which the core advertising business increased 2.5 times compared with 2021, reaching 10 billion US dollars.
UPOn the road of commercial growth, bilibili provided fireworks platform and direct incentive income support, but at present, this support is difficult to maintain the continuous content creation of waist and tail UP owners. according toData released by bilibili,In 2022, the number of business orders of Huahuo platform increased by over 40% year-on-year, and the number of UP owners who received business orders increased year by year, UP to 43% year-on-year, among which the number of UP owners with 100,000-100,000 powder increased by over 60% year-on-year. However, the price of UP business orders with powder below 100,000 yuan is often less than 10,000 yuan. Although the number of UP business orders received has increased, the overall benefits it brings are still unknown.

Commercial list is the main source of income for UP owners, but the fireworks platform experience connecting UP owners and brands is not friendly. Ginger Tea said that half of them came from her previous resources in the advertising and marketing industry, and only three came from the fireworks platform and media recommendation. "I’m not Party A. I don’t know if fireworks are good for customers, but on my side, not many customers place orders." At the same time, she can only contact the fireworks business middleman, not the advertiser.

2.62 million powder that has been stopped.Upmaster "A Passerby" also issued a document saying thatBilibili docking person will introduce the business list that his friend voted for him to other UP owners. "Because of this common Sao operation, I know that many UP owners have cancelled their contracts with bilibili on the spot."

Qiuhuai operates Tik Tok and bilibili at the same time, with nearly 2 million fans in Tik Tok. He admits that he has few business orders in bilibili Huahuo and Tik Tok Star Map. "But Tik Tok’s goods are sold directly, and the sales of Xiaohuang cars are good. I can sell a lot of books every day, while bilibili" Qiu Huai roughly calculated, "On selling books with goods, bilibili’s income from window promotion is 20% of Tik Tok’s Xiaohuang cars. On the total income, bilibili is only 10% of Tik Tok’s."

Bilibili Homepage in 2013 Source: Weibo @-A Passerby-

As far as incentive income is concerned, many UP owners told the media that their income plummeted after the revision of incentive income in bilibili last year. Yu Shui revealed that his incentive income last year was 50,000 to 100,000 yuan per month, and now it is only 1,800 to 3,000 yuan per month, which has been cut.Eight, nineOk.

However, almost all UP owners interviewed by Interface Entertainment said that UP owners can’t rely on incentive income, especially those at the head and waist, and the business list is the most important, "incentive income can be ignored".

Although the advertising industry is depressed, there are still UP owners who have made money. Yu Shui has explored a set of mature commercial returns for his vertical content, which can not only obtain income from B-side, but also realize it through knowledge payment from C-side. In addition, he also received orders for corporate services by virtue of his technological advantages, and his income derived from bilibili is in the tens of millions every year.

However, UP owners like Shui are still a minority, the domestic advertising industry continues to decline, and the competition is becoming more and more fierce. Tik Tok and Aauto Quicker are still strong, and the female users of Xiaohongshu are "valuable". After the incentive income is cut, the income and growth space of UP owners at the waist and tail are further compressed, and the Matthew effect is concentrated.

During this period, bilibili Operation did not provide solutions for UP owners, but was close to the "Buddha system" of inaction. From the end of 2021 to the beginning of 2022, Jiangcha Tea stopped working for five months. In March 2022, bilibili Operation WeChat asked her how to stop working. Jiangcha Tea was very moved, and she was prepared to talk with the operation about the problem of not receiving advertisements, but the operation suddenly stopped replying to her. "I feel that he seems to be trying to complete KPI and ensure a certain number of active UP master updates, but he doesn’t care about our income," Jiang Chacha described his feelings.

UPThe main "A passer-by" had a similar experience. A passer-by said that he had changed at least 10 brokers during his time as a UP manager in bilibili. The working hours ranged from one to two years to several months, and most of them were newly graduated students. Every time, I have to introduce my work style, specialties and masterpieces to the new agent. Moreover, the agent doesn’t know the UP owner he brought and hasn’t seen the UP owner’s works. When something happens, he is called "looking for a leader", so the response is always slow.

These common "complaints" point to the internal management of bilibili. In recent years, the management of bilibili has changed frequently. In July last year, bilibili started a round of organizational restructuring. As far as commercialization is concerned, Liu Binxin, the head of the commercial center of the commercial middle station and the main station, resigned. Herry Liu, the former head of operation, will be responsible for this part of the business, while Wang Xu, the general manager, will be responsible for the marketing center, and the two will report to Li Wei, vice chairman and COO of bilibili.

A person close to bilibili told Interface Entertainment that the communication between departments in bilibili is not smooth and the coordination is poor. "After the next task, it is very difficult to really land on the grassroots business, and the landing effect is not good. It is in stark contrast to the efficiency of Tik Tok. "

The product logic of bilibili is different from that of Aauto Quicker, Tik Tok. According to the water analysis, the home page of bilibili mobile terminal is "one for four"-a banner map and six video buttons, which users need to click to watch by default, so the click-through rate from page view to video view is less than 5%, which means that when a video is on the home page, the click-through rate of users is still less than 5%, unlike that of Tik Tok, which is video view.

In addition, bilibili’s full-time UP master and PUGC’s team mainly focus on the creation of Chinese videos, which are "content-oriented" and have a high cost. For example, Jiang Cha Cha and Li Le, who have teams, mentioned that the annual content cost exceeds 800,000 and 3,000,000 respectively. According to Yu Shui, a video special effect with a head up will cost 70,000 to 100,000.

Ginger tea plays a high-volume video.

Content-oriented is suitable for many young users and strong knowledge attributes in bilibili, so bilibili has gained strong user stickiness, but it also limits the commercialization space in bilibili.

First of all, emphasizing the content means that the quotation of the commercial list is on the high side, which puts forward higher requirements for the brand budget. "For example, if you put an advertisement in Tik Tok that shows 5 million broadcasts, Party A feels happy. If Tik Tok invests in a blogger with 1 million powders, you can only spend 20,000 to 30,000 yuan, but in bilibili, 1 million powders need 100,000 to 150,000 yuan, and the broadcast volume may be tens of thousands." Weigh in water.

Secondly, bilibili users are more sensitive to inserted advertisements because the foundation of building trust with UP owners and communities is the quality of content, and the community atmosphere is not friendly to brands. A number of UP owners said that bilibili audiences not only have high requirements for content, "any small mistake will be on the line", but also resist commercialization. "If you take it clear that you are selling goods, you can still provide some intellectual content in the middle, and the audience is willing to accept it. If you do knowledge-based content and sell goods in the middle, then you will change. " Ming Xu said.

An Internet industry analyst told Interface Entertainment that it is difficult for bilibili’s medium and long videos to match brand products. "The content is light, and the consumption scene can be connected efficiently." Now short videos have become the main position of brand launch, and long-term product launches will be made in bilibili when the brand budget is sufficient. However, after the income of all walks of life declined due to the epidemic, the first knife to reduce costs and increase efficiency was cut to the product launch, and the limited budget was allocated to the market side. Compared with slowly cultivating users’ minds in bilibili, Tik Tok.

BThe content form of the station is also moving closer to the short video. In 2021, the vertical screen mode Story-Mode was officially launched in bilibili. According to the financial report of the fourth quarter of 2022, the average daily broadcast volume of vertical screen video of Story-Mode in bilibili increased by 175% year-on-year. Li Xi said that the new traffic brought by Story, combined with the existing ecology in bilibili, will greatly improve the advertising efficiency and provide more new business opportunities for live broadcast and advertising.

The short video was added to bilibili’s content ecology, and the response did not exceed expectations. Advertising revenue dropped by 6% in the fourth quarter. On the main side of UP, Yu Shui said that "short video runs on widescreen data", and short video doesn’t fit bilibili’s content temperament. "It’s silly. Can you do short video better than Aauto Quicker, Tik Tok? Bilibili is both a stand-up and a stand-up. He wants to earn both widescreen money and vertical screen money. "

In addition, this year, bilibili plans to change the broadcast volume to the duration of users. With the change of this data index, the advertising logic of advertisers, the stickiness of UP, and the long and short video patterns in the station may change accordingly.

Fireworks platform cooperation process

However, in the short term, it is impossible for UP owners to change their demands for commercialization. Qiu Huai believes that the commercialization of bilibili must be reformed and patch advertisements should be added directly. Traditional commercial list implantation not only consumes UP’s main energy, but also has a bad user experience. "The video content of commercial list should be carefully related to the product. In fact, the mixing of advertising and content will make the audience have a poor experience of both, so it is better to directly and stiffly add a patch advertisement."

"Content creators should do content, and it takes a lot of energy to polish the content with Party A. Now, a content creator has to be half an advertiser, and a quarter of an account, a customer department, and a creative department, which is even more troublesome," Qiu Huai said. "There are many strange phenomena in the marketing industry, and the task of the marketing department to advertising companies is often to plan our marketing campaign into a social hotspot. Are social hotspots that easy? In the end, you lied to me and I lied to you. I always wrote a marketing case saying that the company had created another screen-screening case. The result was that the marketers themselves praised it, and outsiders had never heard of it. "

Yu Shui agrees with this view. He estimates that the opening of patch advertisements is expected to bring 15 billion yuan of direct income to bilibili.

BThe original advertising idea of the station is content-traffic-advertising, but the crux at present is that there is traffic without advertising. Yu Shui and Qiu Huai believe that it is more reasonable to let the audience pay for the content. Vertical knowledge content can be paid for knowledge, and high-flow content can be divided into advertisements, so that the community content ecology can form a virtuous circle.

After the advertising growth rate plummeted, bilibili wants to regain the powerful grip of the commercialization of games. At the beginning of November last year, bilibili’s internal mail showed that bilibili adjusted the reporting line of the game business, and Rui Chen would personally listen to the reporting of the game business. He said in the third quarter earnings conference call that bilibili’s game business has been sluggish in the past two years, precisely because the company has taken too big steps in self-research, the team is too scattered, and the exploration direction is not deep. He took over because he wanted to emphasize the positioning of the game business in bilibili, and to implement the game business strategy of "self-research and global distribution".

Games and video are bilibili’s main businesses, and the video business also has the same out-of-focus problem. There are too many branch lines of OGV, PUGV and UGV. Among them, OGV’s self-made cost is high, and the purchase price of copyright dramas is high. Moreover, in recent two years, Sanyue has a new job, Justice Algorithm and so on have all been praised and failed, and the OGV content and derived value-added services (big members) are facing the competition of Aiyouteng.

Poster of the Algorithm of Justice

Today, bilibili’s share price has fallen to more than 20 dollars, less than a fraction of the peak period, and its market value has dropped from 50 billion dollars to 8.6 billion dollars. Compared with the single revenue model in which the game business was over 80% at the beginning of listing, the current business model in bilibili includes advertising, live broadcast, membership, e-commerce, games, etc., covering almost all ways of realizing the Internet industry. However, the loss-making bilibili has not yet made a choice, which has also led to an increase in its operating costs since its listing. In 2022, the operating costs will still increase by 18% year-on-year.

Bilibili needs the determination of "breaking the wrist of a strong man" like Iqiyi to balance its business, converge its business lines and focus on the characteristic content with industry barriers. Bilibili has a group of high-quality content creators, and the trust and restrained commercialization rooted in community culture ensure the user experience and provide content with social value.

As far as UP main content ecology and advertising revenue are concerned, let content return to content, advertising return to advertising, go through the closed loop of commercialization, and clarify business lines and operational priorities. In the capital market which is not optimistic and the economic environment whose recovery is less than expected, bilibili will accelerate to prove itself.

(Note: Qiu Huai, Yu Shui, Li Le and Ming Xu are pseudonyms, and intern reporter Luo Hongyan also contributed to this article)

Reporting/feedback

During the investigation in Benxi, Li Lecheng emphasized the scientific restoration of abandoned mines and the restoration of ecosystem functions, and unswervingly followed the road of green, low-carb

  Reporter Dong Hanbo reported that on October 10th, Li Lecheng, deputy secretary of the provincial party committee and governor, came to Benxi City to observe the situation of mine geological disaster restoration and vegetation reconstruction, and made a special investigation on the greening of abandoned mines. He stressed that it is necessary to fully implement the spirit of the 20th Party Congress, further promote the study and implementation of the important speech delivered by the Supreme Leader General Secretary at the symposium on promoting the comprehensive revitalization of Northeast China in the new era, implement the work requirements of the provincial party committee, scientifically restore abandoned mines, restore ecosystem functions, and unswervingly follow the road of high-quality development with green and low carbon.

  This year is the first year of a three-year breakthrough in the greening of abandoned mines in our province. It is planned to control an area of 126,000 mu of abandoned mines, including 82,000 mu of green areas. At present, the treatment of abandoned mines has entered the stage of greening in autumn, and the whole province has anchored the goal and task of tackling greening for three years, setting off a new upsurge of afforestation.

  Walking into the site of the abandoned mine greening project in Gaoguan Town, Benxi Manchu Autonomous County, a piece of green came into view. Robinia pseudoacacia and oak trees planted along the highway and on the slope grew well, and the dilapidated scene of bare rock mass and gravel everywhere had disappeared. "Where does the project fund come from", "Are there any problems left over from mine closure" and "When will the saplings be planted" … … Li Lecheng went deep into the project site to learn more about the treatment of abandoned mines, and worked with the project leader to calculate the cost and discuss the planning. Li Le Cheng said that there are many abandoned mines left over from history, which not only affect the ecological environment, but also bring geological hazards such as landslides. It is necessary to carry out scientific and standardized restoration and treatment of abandoned mines left over from history, adopt a multi-pronged and systematic treatment, make overall plans to do a good job in geological environment management, eliminate hidden dangers of geological disasters, reduce environmental pollution of ores, beautify the ecological environment of mines, and go all out to restore the ecological functions of mining areas.

  At the site of Niuxintai treatment project in Mingshan District, Benxi City, rows of newly planted saplings have added vitality to the brown mine. Since the beginning of this year, the local government has increased investment, sowed grass seeds, paved lawns and planted trees, and put on "green clothes" for mines. On the beach and beside the ditch, Li Lecheng carefully inspected the growth of sand and saplings in the river and listened to the introduction of greening work. He said that the ecology should not only be repaired, but also maintained. It is necessary to adhere to the problem orientation, continue to do a good job in quality supervision, plant local suitable tree species, improve the greening effect, strengthen the financial guarantee, ensure the effectiveness of ecological governance, and build a model project.

  During the investigation, Li Lecheng affirmed the achievements made by Benxi in promoting the greening of abandoned mines. He emphasized that mine ecological restoration and management is an important content of ecological civilization construction and a concrete action to implement the supreme leader’s ecological civilization thought. All localities and relevant departments should take mine ecological restoration and management as a public welfare undertaking that better benefits the masses, and turn the deployment arrangement of the provincial party Committee into the action consciousness of green development. Scientific planning, precise policy, compact responsibility, speed up and improve efficiency, organize and implement greening work in a list, project and engineering manner, comprehensively promote the ecological restoration and management of mines in the province, and accelerate the formation of a new pattern of green and high-quality development of mining industry.

The "four realms" are assembled? Huawei applied for Zunjie/Qingjie trademark.

  [car home Information] According to the enterprise investigation, Huawei Technologies Co., Ltd. applied for registration of the trademarks of "Zunjie" and "Qingjie", which are internationally classified as transportation tools and scientific instruments, and the current trademark status is pending substantive examination.

Home of the car

Home of the car

  Prior to this, Huawei had applied for a series of related trademarks, including Wen Jie, Zhi Jie, Yong Jie, Hui Jie, Zhu Jie, Ao Jie, Zhi Jie and Yi Jie.

Home of the car

  Earlier, Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said that apart from the intellectual and intellectual circles, there will be two circles in the future. In this regard, Yu Chengdong said that Huawei has issued an invitation for equity opening to Cyrus, Chery, Jianghuai and BAIC, and hopes that China FAW Group will join.

Home of the car

  At present, Huawei has three cooperation modes in automobile business, one is parts mode, the other is Huawei HI mode, the other is intelligent car selection mode, and the third is the deepest cooperation mode. Among them, HarmonyOS Zhixing is a brand-new upgrade of intelligent car selection business, and cooperates with China automobile industry partners to create an innovative eco-car model. (Compile/car home Li Na)

Hawk, a chess player in China and Singapore, is an "abstract" "live wizard"

BEIJING, Beijing, April 22 (Reporter He Li Yuechuan) As a professional beginner, she is already the top player in the Go industry; She admits that her talent for playing chess is mediocre, but she is regarded as a rare "live wizard"; She has a low winning rate in her career, but the effect of popularizing Go is comparable to that of a world champion.
In extreme contrast, the fact that "a lovely girl whose real name is Hawk" is no longer abrupt.
Some people say that only Hawk can become Hawk.
Cartography: Yu Yiwen
Breakthrough and hot stem
Hawk’s "out of the circle" is known to more people, which stems from her "breaking defense" tears.
In the live broadcast, Hawk tried to read the "unfriendly" remarks about himself, but he never thought that he could not bear it completely and shed tears on the spot. However, this accident has greatly increased her popularity and fans, and it has also become a hot stalk that fans often use to ridicule.
Recalling that "breaking the defense", Hawk explained that it was because the comments of netizens were too real and he was poked.
"I remember the original words at that time, what happened to Hawk’s live broadcast? She couldn’t make money by playing chess, so she had to live broadcast, otherwise how could she let people live?"
Just two lines, but let Hawk suddenly have a feeling of jumping out of himself and looking at himself from the perspective of a bystander.
"That moment suddenly poked me and felt so sad. In fact, I know this is the case in my heart, but when the facts are in front of me, it is still unacceptable. So I couldn’t hold back at once, and I felt so miserable that I cried. "
Screenshot of Hawk live video.
When Hawk’s live broadcast attracted more and more attention, her Go experience was also known by more people. And this series of "bleak" past will inevitably become a topic of relish among fans.
"King of Eight Decisions" is one of the nicknames given to Hawk by Iron Powder. It originated from her eight consecutive Go-fixing competitions, and it was not until 2014 that she succeeded in fixing the stages and became the first stage of her career.
Hawk admitted that she was "late", but she also stressed that the concept was not as exaggerated as everyone imagined. When Hawk participated in the qualifying competition for the first time at the age of 12, she knew that she had no chance at all, but her parents wanted her to "feel the cruelty of the competition" and exercise a normal heart and a big heart to face the challenges in the future.
"12-year-old children go to the college entrance examination, and few people can get in." Hawk’s explanation has some persuasiveness.
However, she also admitted that compared with Ke Jie and Yu Zhiying, there is a gap between herself and other players: "I know that I am not a particularly talented player, and I have been working on my own step by step. Therefore, when I was 19 years old, I was older. "
Photo courtesy of respondents.
Hawk has also beaten talented players in her eyes. In 2006, 11-year-old Hawk, as the winner of the trials, got the opportunity to represent the Beijing team in the National Children’s Competition. In the competition, she defeated Yu Zhiying, who was less than 10 years old at that time.
"The children’s competition was the first time we met. At that time, I heard that she was excellent. As a result, I didn’t take it to heart, and I didn’t feel like I won the first woman’s Go in China in the future. "
Hawk won the runner-up in that competition, which directly prompted her and her family to make a decision to go north for professional training and take the road of professional Go.
In 2021, Hawk also had a high-light moment-it took about 7 hours, and she defeated Rui Naiwei, a 58-year-old legend of women’s Go in China.
Some netizens therefore nicknamed Hawk "Time Assassin"-she defeated the future first woman in China and now she defeated the past first woman in China.
Data Map: Rui Naiwei (in white) resumed after the game. Photo by Cao Qin
However, in that year’s Women’s League, Hawk’s total record was 2 wins and 16 losses, so "2-16" became the "talk handle" for fans to tease her.
Hawk said that it was actually a painful experience: "At that time, when I finished playing, it was particularly painful, and there was a heart to get rid of it. I thought in my hotel room every day during the competition, why I couldn’t win. So many coaches and classmates are looking at your achievements and losing their faces to the whole country … It is very painful, it should be said that the pain is extreme. "
It took her a long time to adjust her mentality: "I personally made achievements, and no one forced me. Although it stinks, I have to accept it. There is no need to find reasons for myself. "
Nevertheless, when the netizen mentioned this matter again in the live broadcast room, Hawk still had to bite the bullet to get on with it.
"Everyone talked about this in a ridiculous way on the Internet. I was still very uncomfortable for the first few times. I was very concerned about it. I felt that this was a wound and was repeatedly salted and trampled. It is very painful, and I have to grow up quickly to accept it. "
Behind these "stalks", it was originally a bitter story. But now they have become the labels of Hawk and the "comedy code" that makes fans smile.
"Although it’s embarrassing, it really happened to me. I can’t cry every time someone mentions me. So accept it, and not reluctantly. Later, I felt that this is a part of me, a part of my life, and my mentality will be much better. In the words of netizens,’ still a little proud’. "
Bei Piao ding Liu
In bilibili, "Chess Player Hawk" has almost 1.15 million followers. In contrast, on the same live broadcast platform, the number of fans of world champion Ke Jie is 1.506 million (as of press time). Not only in the field of Weiqi, millions of data rank "head" among all anchors in bilibili.
In a live broadcast at the end of 2022, the popularity of Hawk ranked first in the whole station.
This popularity shocked Hawk himself: "It really shocked me. I have never seen such a scene. I have already broadcasted it, but a bunch of people are still chatting in the live broadcast room. "
At that time, four words repeatedly appeared in Hawk’s mind: He De He Neng. "I he2 de2 he2 ability, so loved by everyone. Seeing that everyone supported me so much, I was so excited that I didn’t fall asleep at two or three. "
As for the cause of the explosion, some people say that it is "God rewards food"-not only good at live broadcast, but even the name has its own "effect", which attracts people’s attention.
Hawk explained that her name comes from her father’s occupation: fighter pilot. Before she was born, her parents agreed that both boys and girls would be named Hawk!
The number of fans in Hawk is close to 1.15 million.
"For the name, I have seen the most reaction is" shock ",think" Hawk "turned out to be a girl. What’s more interesting is that in the past, the book cover often didn’t need to write a name, because many magazines and posters used to cover the book cover wrote the word’ Hawk’. "
Apart from the name, in Hawk’s Go career, parents can only do a limited amount for her, and almost all of them have to rely on the little girl to "climb" herself. This kind of "climbing" began when Hawk was 12 years old, which was also the beginning of her life in the North for more than ten years.
The word "drifting north" is a recurring word in Hawk’s story about his career in Go. In order to enter the profession, accompanied by her mother, she was born in 1995 and went to Beijing to learn chess at the age of 12.
Different from people’s imaginary image of a sage-like, transcendent chess player, in the days of learning chess, Hawk traveled between the chess house and his residence almost every day, two points and one line. During this period, it is inevitable that every "northern drift" will be moved. "In Beijing, there are ten moves."
Seven years later, Hawk finally entered the stage. After entering the professional arena, it is still hard to fight hard in the League A. "I often play a game of chess for five or six hours, feeling that my body is hollowed out from head to toe. I’m so hungry that I can’t eat. It takes an hour to sit in the restaurant to ease the tension. "
Photo courtesy of respondents.
Even more cruel, at a very young age, she has to accept the fact that she is not excellent.
Hawk began to learn chess at the age of six and a half. At that time, in Hebei Province, Hawk was always the dominant player, regardless of whether she was compared with players of her age or against older sisters. "She won the championship despite her illness and fever".
But in Beijing, everything has changed.
"I heard that children who can come to Beijing to learn chess are the best." At that time, Hawk thought, who is not good? But soon she found out, "Oh, I’m not good."
The competitive environment that relies entirely on strength made Hawk realize early that "competitive Go is very cruel, and we must make every effort to improve our level."
This also drove Hawk to go to the Korean Go Dojo for further study in 2017, 10 years after drifting in the North. Once, with a high fever, she had to find a way to "pick" the medicine in the medicine box. "Take your mobile phone to translate the name of the medicine, don’t eat it wrong again, and eat yourself to death."
Looking back on that experience, Hawk said that he "didn’t cry less", but he felt that he couldn’t grow up without going through it. "Cry and cry."
Simplicity and abstraction
Different from the "misery" along the way, although Weiqi is still the main topic, Hawk’s live broadcast style is famous for its joy and "abstraction", and even called "abstract" anchor ceiling.
She will be like "shooting the sun with a bow" when tearing a ham sausage, and she will also appear in front of the camera as a realistic Mona Lisa to "sing a song" … Numerous secondary creation videos derived from this have been repeatedly "appreciated" by fans.
Hawk believes that because she is accompanied by her mother all the year round when learning chess, her personality is as extroverted as her mother, and at the same time she inherits her father’s childishness.
For example, she said that her father likes pit bulls very much and likes the "burning fighting spirit". Once I got a puppy doll, I hung it on Hawk’s bedside and attached a few words-not words to inspire or express love, but three simple words: pit bull.
Apart from personality reasons, Hawk said that she wanted to make her studio "interesting".
"On the one hand, playing chess is easy to understand, and the simpler some professional content is, the better, so that everyone can understand it before continuing to learn; On the other hand, I hope that the live broadcast room is interesting, not just talking about it, but doing something interesting with Go as the core and promoting it step by step. "
This attempt has achieved excellent results, and fans described Hawk’s strong personal style as "abstract".
About "abstraction", netizens explained it as something unexpected, unexpected and different from ordinary people.
"Abstraction can replace many things now. Someone who behaves differently from what you expected and says something different from what you expected can be called abstraction. " Hawk recalled netizens’ "popular science" and said.
Although regarded as the ceiling, Hawk said that she didn’t really understand "abstraction".
"They (fans) say that I am abstract, and I am particularly puzzled. I don’t know why. I am like this in my usual life. I don’t quite understand that I am abstract. "
As a top player in Weiqi, Ke Jie’s live broadcast is also known as "abstract". Lian Xiao, who started the "live broadcast business" briefly, was also labeled as "abstract".
Why is the vertex of abstract anchor a Go player? Hawk thinks: Because it is simple, it is abstract.
She explained that chess players have been far away from society and schools since childhood, and the growth environment has basically not changed.
"Playing chess and training every day is particularly simple and simple. As a result, when they came to the Internet, netizens were so eager to see how these people were different, and then they attributed it to abstraction. "
"For example, I like to eat something that children love in private. I bought fish sausage in the supermarket that day, but I have never been able to open ham sausage. Later, some netizens specially recorded videos to teach me. "
As for other reasons, Hawk thinks that it may be that people have always had misunderstandings about Go players, thinking that these people are "old thieves, wearing gowns and sitting cross-legged in the mountains".
Photo courtesy of respondents
"There is no such person! A large part of the Go players participating in the competition are young people and children, and they can also dress up very trendy. "
"Of course, we didn’t publicize it enough." Hawk said that she has been trying to promote Weiqi culture through live broadcast. The goal of the first stage is to let everyone distinguish gobang, go and chess.
When I first started playing chess live, someone would always ask the eagle, "Aren’t you five in a row?"
"This is a key popularization object, so we must let them know that Go and Gobang are not the same thing." Hawk is considering whether to make some serious courses, but she is worried that "pure dry goods" courses will affect everyone’s viewing experience.
In bilibili, the platform first certified Hawk as a "game upmaster", and later changed it to a "well-known upmaster and professional chess player of Weiqi".
How to rank these labels? Hawk did not hesitate to put "professional Go player" in the first place.
"I am a chess player myself. The live content is mainly Go. I can become an anchor because I can play chess and speak chess." In Hawk’s mind, she has always been a Weiqi player, just wandering in different positions in the industry with a distinctive personal style.
What labels do you want to add to yourself in the future? Hawk did not pause: "Hypotension healer, because every time I play games, I can make water friends’ high blood pressure’."
She gave this "abstract" answer very seriously. (End)
Reporting/feedback

What does the cross-border payment system mentioned by BRICS mean?

From October 22nd to 24th, the 16th meeting of BRICS leaders was held in Kazan, Russia. In the Kazan Declaration of the Sixteenth Meeting of BRICS Leaders, two key words have aroused widespread concern:

Cross-border payment system

"Infrastructure of Securities Depository Settlement in BRICS Countries"

What exactly do these words mean? What new progress has been made in economic and financial cooperation among BRICS countries? Tan Zhu’s exclusive dialogue with Qiang Jianxin, deputy secretary-general of the Emerging Economies Research Association and dean of the School of Economics and Finance of the Institute of International Relations, takes you to understand the new changes in economic and financial cooperation among BRICS countries.

(1) What is the cross-border payment system and settlement infrastructure?

The cross-border payment system is a cross-border financial infrastructure. We can use a "highway network" as a metaphor. Just like all kinds of trucks and buses are flowing on the expressway network, the cross-border payment system is actually the "expressway" in the international financial field, in which monetary funds flow.

A complete cross-border payment system includes payment instruments, payment institutions (mainly banks) and clearing system. Payment refers to the transfer of monetary funds, or the process of transferring acceptable monetary claims from the payer to the payee. The complete payment process mainly includes three links: transaction, clearing and settlement, and clearing and settlement are specific links in the payment process. Settlement refers to the final transfer and delivery process of monetary funds between the payee and the payer. In the face of a large number of transactions, we can’t settle accounts one by one, so we have to set up a clearing system among countries to settle accounts. Liquidation is the process of matching, transmitting, collecting and sorting out payment information and data, that is, the process and method of clearing off creditor’s rights and debts in multilateral currencies.

The Kazan Declaration dealt with the cross-border payment system according to different links and elements, from the payment currency, the agent bank network for cross-border payment to the "Securities Depository Settlement Infrastructure in BRICS countries", which is actually a specific link from easy to difficult. From this, we can see that the BRICS countries have not only macro and ambitious system goals, but also concrete measures with strong operability and reality.

(2) What are the current cross-border payment systems in the world?

The current cross-border payment system is actually a composite system, which mainly includes two parts: the cross-border payment system denominated in domestic currency and the cross-border payment message information transmission system. The former is represented by the clearing house interbank payment system (CHIPS) in New York, and the latter is represented by the Society for Worldwide Interbank Financial Telecommunications (SWIFT).

Cross-border payment system involves central banks and commercial banks in various countries, as well as related information and technical support institutions. The interbank payment system (CHIPS) of Clearing House in New York, USA, is the largest private payment and settlement system for US dollars in the world at present, handling about 95% of global cross-border US dollar transactions. The SWIFT system does not play the role of paying or transferring monetary funds, but its main function is the transmission of transaction information. Therefore, the cross-border payment systems in various countries need such a message information transmission system to form a complete cross-border payment system.

(3) What are the main problems in the current cross-border payment system?

First of all, the cost of the mainstream cross-border payment system is higher now, because there are so many nodes involved in the whole process. For example, if an enterprise between the two countries wants to conduct a transaction, it must at least involve the central banks, commercial banks and other agencies and complex links between the two countries. This also indirectly leads to the problem of low efficiency.

Secondly, the existing cross-border transactions involve the issue of currency selection, and the vast majority of transactions are conducted in US dollars. For countries whose transaction currency is not their own currency, there is a risk of exchange rate changes, which may affect financial stability.

In addition, the current cross-border payment system also shows the problem of insufficient inclusiveness. This is mainly because the mainstream cross-border payment system is highly dependent on the functions of banks and requires the popularization of bank outlets in business operation. Therefore, in many small villages and some underdeveloped areas in the world, especially in low-income countries, their banking networks are often not so developed, resulting in many people unable to use this system for cross-border transactions.

On the other hand, over-reliance on a single payment system also has security problems. Once the cross-border payment system is cut off, it is equivalent to the "highway" of a country’s foreign trade being cut off.

(4) What problems will the BRICS countries focus on in economic and financial cooperation?

To further promote cooperation in the economic and financial fields among BRICS countries, it is necessary to consider improving the existing payment system, give full play to the advantages of latecomers, and use the more advanced technologies to overcome the problems existing in the current system.

Ushakov, foreign policy adviser to the Russian President, said in an interview that the cooperation among BRICS countries in cross-border payment system will be based on advanced tools such as digital technology and blockchain. This will effectively solve the problems of low efficiency, high cost and insufficient inclusiveness in the current cross-border payment system. The establishment of a common cross-border payment system in BRICS countries will be a steady and gradual process, and its prospects need further observation.