Twenty-eight people from Tianjin Planning and Land Department were involved in real estate projects under the name of Zhao Jin.

  The official earthquake triggered by Zhao Jin, the "best real estate agent", has not completely stopped.

  The Paper learned from many sources that on April 24th, the Tianjin Municipal Commission for Discipline Inspection and the Municipal Supervision Commission issued the Circular on Serious Violation of Discipline in the Approval of Real Estate Projects by Relevant Personnel of the Planning and Land Department of our City (Jin Jitong [2018] No.12).

  According to the circular, in August 2016, the Central Commission for Discipline Inspection transferred the Audit Essentials to the National Audit Office, reflecting that the relevant departments and personnel in Tianjin were involved in the real estate projects of Chengji Center in Heping District, Junlin Building in Hebei District, Zhuoyue Repulse Bay in Hedong District and Hengsheng Building in Hexi District, which were suspected of transferring land at a low price, illegally approving planning and acceptance, and causing huge losses of state-owned rights and interests.

  The Tianjin Municipal Committee attaches great importance to it, demanding that the responsibility must be asked, the accountability must be strict, and it will never be tolerated and will never be soft, and it will be dealt with seriously according to law and discipline. Under the guidance of the Central Commission for Discipline Inspection, the Municipal Commission for Discipline Inspection set up a task force to thoroughly investigate the serious violation of work discipline and failure to perform their duties by the responsible personnel of the planning and land departments.

  In the end, 28 people, including Wu Yanlong, former director of Tianjin Land Resources and Housing Administration, and Ren Yulai, former director of Tianjin Planning Bureau, were severely dealt with.

  Causing a loss of state-owned rights and interests of 1.69 billion yuan

  Who’s Zhao Jin? If you have watched the TV series in the name of people, it is easy to associate it with the character Zhao Ruilong.

  Like Zhao Ruilong, Zhao Jin is also an "official second generation".

  Born in 1973, he is the only son in his family. He has a father, Zhao Shaolin, who was once a member of the Standing Committee of jiangsu provincial party committee. With such a special background, Zhao Jin has been "galloping" in the real estate market for more than 20 years, and has built its own "real estate empire" step by step with the layout of "extreme measure".

  In June 2014, Zhao Jin and several senior executives of his company were taken away by relevant departments. In October 2014, Zhao Shaolin was investigated.

  Around this time, including He Jiacheng, former executive vice president of the National School of Administration, Wang Min, former member of the Standing Committee of Shandong Provincial Party Committee and former secretary of Jinan Municipal Committee, Yang Weize, former member of the Standing Committee of Jiangsu Provincial Committee and former secretary of Nanjing Municipal Committee, Shen Donghai, former secretary of Tianjin Municipal Committee for Urban and Rural Planning and Construction Transportation, and Luo Kai and Shen Ying, two "inner ghosts" in the Discipline Inspection and Supervision Office of the Central Commission for Discipline Inspection, many officials were taken down by Zhao’s father and son.

  During 2016 and 2017, Zhao Shaolin, He Jiacheng, Wang Min, Yang Weize and other fallen officials were sentenced one after another, and the anti-corruption storm also swept to the Tianjin Planning and Land Department.

  The Paper had previously learned that Tianjin is an important part of Zhao Jin’s real estate map. He began to set foot in the local area around 2003, and successively developed several projects, such as Chengji Center, King’s Landing Building, Repulse Bay of Excellence and Hengsheng Building, until he was taken away in 2014. There are also two buildings under construction under his name, Tianjin Mingmen Square and Shuian Ginza, which have not yet been delivered.

  These buildings are distributed in different areas of Tianjin, but they have several common characteristics — — They are all in excellent locations, and the prices are close to the people. There are many problems hidden under the glamorous appearance, such as high density and low matching. The illegal construction methods such as planning change and "stealing area" are also used to the extreme.

  Based on the above problems, the Tianjin Municipal Commission for Discipline Inspection conducted a thorough investigation of the relevant responsible persons involved in the planning and land department of this city.

  According to the circular issued by the Tianjin Commission for Discipline Inspection, from 2003 to 2013, relevant personnel of the former Tianjin Planning and Land Resources Bureau, Tianjin Planning Bureau, Tianjin Land Resources and Housing Administration and other units illegally sold land at a low price in the Chengji Center project, illegally determined the land transfer fee collection standard for increasing the construction area of 130,000 square meters, and illegally approved that the mezzanine area of 83,000 square meters was not included in the construction area, resulting in a loss of more than 780 million yuan of state-owned rights and interests;

  In the Junlin Building project, the relevant departments illegally approved the mezzanine area of 69,000 square meters and the false decorative balcony of 59,000 square meters, which were not included in the construction area, resulting in the loss of state-owned rights and interests of more than 340 million yuan;

  In the excellent repulse bay project, the relevant departments illegally approved 79,000 square meters of false decorative balconies and pipe interlayers not included in the construction area, resulting in a loss of state-owned rights and interests of about 470 million yuan;

  In the Hengsheng Building project, 11,000 square meters of false decorative balconies and pipe mezzanines were illegally approved by relevant departments, which were not included in the construction area, resulting in a loss of state-owned rights and interests of about 88 million yuan.

  The above four projects have caused a total loss of 1.69 billion yuan in state-owned rights and interests.

  23 people were punished by party discipline and government affairs.

  Who will bear the responsibility for such a great loss?

  According to the notification of the Tianjin Municipal Commission for Discipline Inspection, according to the facts of the case and relevant laws and regulations, a total of 28 people from the Tianjin Municipal Planning and Land Department were severely dealt with.

  Among them, 23 people were punished by party discipline and government affairs.

  The Paper combed and found that among the 23 people, there were 3 officials at the main hall level. They are:

  Wu Yanlong, former director of Tianjin Municipal Bureau of Land Resources and Housing Management, was expelled from the Party and dismissed from office, and was reduced to a non-leadership position at the official level;

  Ren Yulai, former deputy secretary and director of the Party Committee of Tianjin Planning Bureau, and former deputy secretary and director of the former Party Committee of Tianjin Planning and Land Resources Bureau, was given a two-year punishment of staying in the party for observation, and his retirement benefits were reduced to non-leadership positions at the level;

  Cai Yunpeng, member, deputy secretary and director of the Party Committee of Tianjin Municipal Bureau of Land Resources and Housing Management, was the former chief economist of Tianjin Municipal Bureau of Planning and Land Resources and director of the land trading center, and was given a warning within the party.

  At the same time, five deputy department-level officials were punished by party discipline and government affairs. They are:

  Li Chunmei, former member of the party group, inspector and deputy director of Tianjin Planning Bureau, was dismissed from his post within the party, dismissed from his post in administration and reduced to a non-leadership post at the deputy bureau level;

  Zheng Jiaxuan, member and deputy director of the Party Committee of Tianjin Urban and Rural Construction Committee, was formerly the director of the Construction Management Department of Tianjin Planning and Land Resources Bureau and the chief architect of Tianjin Planning Bureau, and was given the punishment of revoking his post within the party and administrative dismissal, and was reduced to a non-leadership position at the director level;

  Tang Lianmeng, member and deputy director of the Party Committee of Tianjin Municipal Bureau of Land Resources and Housing Management, was the former deputy director of the Land Market Department of Tianjin Municipal Bureau of Planning and Land Resources, and was given a serious warning within the party;

  Guo Fengping, deputy secretary and deputy general manager of the Party Committee of Tianjin Changlu Salt Industry Group Co., Ltd., was the former deputy director of Tianjin Planning Bureau and was given a warning within the party;

  Lian Jingmin, former deputy director of Tianjin Planning and Land Resources Bureau, was given a warning within the party.

  Another six department-level or department-level cadres were demoted and dismissed. They are:

  Dai Xin, Dean of the First Institute of Surveying and Mapping, Tianjin Institute of Surveying and Mapping, was given the punishment of staying in the party for one year and lowering the post level, and was reduced to deputy director;

  Zhao Hui, the director of the Economic Department of Tianjin Bureau of Geology and Mineral Exploration and Development, was given a one-year probation and reduced to a clerk;

  Sun Yin, deputy chief planner of Tianjin Planning Bureau, and Director of the Construction Project Division were dismissed from their posts within the Party and dismissed from their posts by the administration, and reduced to non-leadership posts at the deputy division level;

  Sun Ge, Party Secretary and Director of Jinnan District Planning Branch of Tianjin Planning Bureau, was given a serious warning and dismissed from the party;

  Dou Chuanrong, member of the party group and deputy director of Hexi District Planning Branch of Tianjin Planning Bureau, was given a serious warning within the party and dismissed from office;

  Yang Kai, former director of Hedong District Planning Branch of Tianjin Planning Bureau, was expelled from the Party, and his retirement benefits were reduced to non-leadership positions at the deputy department level.

  Three department-level or department-level cadres were given serious warnings within the party. They are: Shan Guoyan, director of the Seventh Office of the General Office of Tianjin Municipal People’s Government, Chen Jishun, director of the Municipal Infrastructure Division of Tianjin Planning Bureau, and Wu Yulan, director of the Law Enforcement Supervision Section of Hebei Planning Branch of Tianjin Planning Bureau.

  Four department-level or department-level cadres were given warnings within the party. They are: Zhou Daocheng, member of the Party Committee, secretary and chairman of Tianjin Haihe Education Park Investment and Development Co., Ltd., Yan Liping, former minister of investment promotion and trading department of Tianjin Land Exchange Center, Huo Changbao, deputy director of land use department of Tianjin Land Resources and Housing Administration, and Teng Renyao, deputy director of construction project department of Tianjin Planning Bureau.

  Two department-level or department-level cadres were given administrative demerits. They are: Zhang Aiping, Deputy Director of Dongli District Planning Branch of Tianjin Planning Bureau, and Bi Kai, Chief of Construction Management Section of Hexi District Planning Branch of Tianjin Planning Bureau.

  Three people were transferred to justice.

  According to the notification of the Tianjin Commission for Discipline Inspection, three officials among the 28 people who were seriously dealt with by the planning and land department of Tianjin were transferred to the judiciary for handling the project developed by Zhao Jin.

  They are: Duan Baosen, former deputy director of Tianjin Land Resources and Housing Administration; Zhou Jian, former director of Hexi District Planning Branch of Tianjin Planning Bureau; Wang Yue, former deputy director of the Construction Project Department of Tianjin Planning Bureau.

  All three were dismissed from the party and public office, and the clues of suspected crimes were transferred to the judicial organs for handling.

  According to public information, in February 2018, Duan Baosen’s case of suspected bribery was investigated by the Nankai District People’s Procuratorate in Tianjin and has been transferred to the public prosecution department for review and prosecution.

  In September 2017, Zhou Jian’s case of suspected abuse of power and bribery was investigated by the Tianjin People’s Procuratorate and transferred to the public prosecution department for review and prosecution.

  In October 2017, Wang Yue was sentenced to two years and six months in prison for the crime of abusing his power and accepting bribes.

  In addition, Wang Ruo, chief of the Law Enforcement Supervision Section of Hexi District Planning Branch of Tianjin Planning Bureau, and Zhang Qinglu, chief of the Construction Management Section of Hedong District Planning Branch of Tianjin Planning Bureau, were given admonishing talks.

  Regarding the serious violation of discipline in Tianjin’s planning, land and housing management system, the Tianjin Municipal Commission for Discipline Inspection pointed out in the circular that "the number of party member cadres involved in this case, the amount involved and the serious consequences are rare and shocking."

  The circular summarized several major issues: First, the "number one" took the lead in violating the law and discipline. Among the 28 people investigated, there are 5 "top leaders" in planning land units at the municipal and district levels and 6 "top leaders" in departments. The fall of the "key minority" has produced a bad demonstration effect.

  The second is the fall of the examination and approval supervision collective. Party member cadres who were investigated were lax in all aspects of supervision, such as land transfer, planning approval, examination and acceptance, and failed at all levels. If the examination and approval went through the motions, the supervision and management were ineffective, and collectively became tools for unscrupulous businessmen to grab high illegal profits at will.

  Third, the social impact is very bad. The "sincere model" of Tianjin’s real estate construction and development is notorious in the field of national construction, which not only causes the loss of state-owned rights and interests of 1.69 billion yuan, but also harms the vast number of buyers, and is deeply intertwined with official corruption, eroding the political ecology and seriously tarnishing the image of Tianjin’s reform and development.

  In particular, the lax audit led to the construction of a "pigeon nest" building, and the first floor was divided into more than 60 households, which led to a series of social security problems, which are still potential safety hazards that endanger the stability of social order.

  The Tianjin Municipal Commission for Discipline Inspection believes that the collective collapse of the planned land system has once again sounded the alarm for the whole city. These serious violations of law and discipline are directly related to the unhealthy political ecology, the prevalence of circle culture and humanism, and we must continue to purify the political ecology.

  The circular also pointed out that the planning pen of urban construction, once arbitrarily doodled, will turn into an endless "evil pen".

  The four real estate projects, Chengji Center, King’s Landing Building, Zhuoyue Repulse Bay and Hengsheng Building, are all located in prime locations in urban areas, and should have become landmark buildings to provide homes for buyers to live and work in peace and contentment. However, some cadres in party member, the planning and land department, ignored the interests of the people, and did not correct the illegal developers’ unauthorized changes in planning to increase the floor area ratio and evade the construction area.

  After these projects are put into use, it brings heavy pressure to the surrounding environment, transportation, public security management, fire prevention and disaster prevention. After learning that developers have changed their planning and design in violation of regulations but passed the examination and acceptance by the planning department, some buyers reacted more strongly and petitioned collectively for many times, which affected the overall situation of Tianjin’s reform, development and stability.

  The Tianjin Municipal Commission for Discipline Inspection also emphasized the importance of strictly performing duties according to discipline and law and persistently promoting the comprehensive and strict administration of the party.

  According to the circular, some leading cadres of party member in Tianjin Planning and Land Department have made concessions and made flexibility in implementing national policies, thus giving a "green light" to illegal businessmen for illegal project construction. The former directors of Hedong District and Hexi District Planning Branch knew that the two real estate projects, Zhuoyue Repulse Bay and Hengsheng Building, had the problem of evading the construction area. Instead of stopping and not punishing, they decided to pass the examination and acceptance.

  It can be seen that we must speed up the improvement of the system of supervision and restriction of power operation, prevent individual opinions from replacing collective decision-making, and ensure that wherever power is exercised, the system will be standardized and supervision will follow up.

  The circular also pointed out that the relevant personnel of Tianjin’s planning and land department, under the hunting of unscrupulous businessmen, "knew that they could not do it" and "knew that it was illegal but kept silent", and some people involved in the case were repeatedly promoted and reused. These problems show that the overwhelming situation of the anti-corruption struggle has taken shape, but it has not yet won an overwhelming victory. We must be consistent and unswerving in strictly administering the Party in an all-round way.

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The latest development: Russia does not seek regime change in Kiev

At 10: 27 on May 2, Beijing time:
Russian Foreign Minister: Russia will not artificially end the special military action before the victory of the Great Patriotic War on May 9.
According to the news released on the website of the Russian Ministry of Foreign Affairs on May 1, Russian Foreign Minister Lavrov said that Russia will not artificially end its special military operations in Ukraine before the victory of the Great Patriotic War on May 9. The progress of special military operations in Ukraine depends first and foremost on "the risk to civilians and Russian personnel must be minimized."
In addition, Lavrov said that Russia did not ask Ukrainian President Zelensky to surrender, but asked him to order the release of all civilians and stop resisting. Russia’s goal "does not include regime change in Ukraine."
At 8: 53 on May 2, Beijing time:
Biography of Belgorod, RussiaMake an explosion
On May 2, local time, Gladcov, the governor of Belgorod, said through social media that there were two violent explosions over the city that morning. According to the notification of relevant departments, there are no reports of casualties and other losses for the time being. The authorities are investigating the incident.
At 4: 33 on May 2, Beijing time:
Russian Foreign Minister: Russia’s purpose is not to change the regime in Kiev, but to ensure the safety of the people in eastern Ukraine.
On May 1, local time, Russian Foreign Minister Lavrov said in an interview that Russia’s purpose is not to change the Kiev regime, and only the United States will do such a thing. Russia wants to ensure the security of the people in eastern Ukraine, so that they are not threatened by the militarization of Ukraine, so that Russia’s security is not threatened by Ukrainian territory.
He pointed out that Kiev is sabotaging the negotiations with Moscow, and its position often changes. The Kiev authorities are trying their best to let the remaining militants in Azov steel plant leave, because western officials and mercenaries may be among them.
Lavrov said that according to the published materials, the United States and Canada have played a leading role in training extreme radicals in Ukraine.
Lavrov said that it is well known that President Putin said that Russia has "unprecedented weapons" to use. Putin announced new progress in his speech three years ago. The first is hypersonic weapons. Russia was forced to develop hypersonic weapons because it is very clear to Russia that the US missile defense system is directly aimed at Russia.
Regarding the payment of natural gas with rubles, Lavrov said that the West has stolen 300 billion US dollars from Russia, most of which is used to pay for natural gas and oil supplied by Russia. Russia can’t continue to tolerate theft in western countries. Therefore, Russia proposes that when US dollars and euros are remitted to GazpromBank, they cannot be regarded as payment, but only when they are converted into rubles, so that the rubles will not be stolen.
In response to the reporter’s question about whether the conflict will end before the Victory Day on May 9, Lavrov said that the Russian army will not artificially adjust its actions according to any date, including Victory Day. The speed of Russian action in Ukraine depends first and foremost on the need to minimize any risk of threatening civilians and Russian soldiers.
At 2: 13 on May 2, Beijing time:
Zelensky said that it will continue to evacuate personnel from upor, Mali on the 2 nd
On the evening of May 1, local time, Zelensky released a video saying that it had completed the task of evacuating 100 people from Azov Steel Plant that day. He said that the ceasefire system will last for two days, and the evacuation of personnel from upor, Mali will continue at 8 am on the 2nd.
At 1: 45 on May 2, Beijing time:
The Russian army said it hit seven Ukrainian military facilities.
The Russian Defense Ministry said on May 1 that the Russian Air Force used high-precision missiles to hit seven Ukrainian military facilities. These include four Ukrainian troops and weapons and equipment assembly points, and three rocket and artillery weapons and ammunition depots located in Donetsk and Kharkov regions respectively.
In addition, the Russian army destroyed two sets of Ukrainian S-300 air defense missile systems in Zaporoge and other places. Russian air defense forces shot down two Ukrainian "Dot -U" missiles over the residential area in Zaporozhou.
At 23: 45 on May 1, Beijing time:
Russian Defense Ministry: 80 civilians have been evacuated from Azov Steel Plant.
On May 1, local time, the Russian Ministry of Defense issued a statement on the evacuation of civilians from Azov Steel Plant. According to the Russian Defense Ministry, at the initiative of Russian President Vladimir Putin, 80 civilians (including women and children) detained by Ukrainian nationalists have been evacuated from Azov Steel Plant in upor, Mali.
Russian troops and Donetsk armed forces entered a state of "silence", opening a humanitarian corridor for the safe evacuation of civilians.
The Russian Defense Ministry said that these civilians were evacuated to the unknown village of Donetsk, where they will spend the night and get food and necessary medical assistance. Civilians who wish to go to Kiev regime-controlled areas will be handed over to representatives of the United Nations and the International Committee of the Red Cross.
At 22: 58 on May 1, Beijing time:
Zelensky: The evacuation of civilians from Azov Steel Plant has begun.
On May 1, local time, Zelensky said on the social platform that he began to evacuate civilians from Azov Steel Plant. "The first group of about 100 people are on their way to the controlled area. We will meet them in Zaporoge tomorrow. (Our team) is working with UN representatives to evacuate the remaining civilians from the factory. "
A spokesman of the United Nations Office for the Coordination of Humanitarian Affairs confirmed on May 1st that the United Nations is carrying out "Safe Passage Operation" to help the civilians in Azov Steel Plant in upor, Mali to evacuate. The operation started on April 29th and is being carried out in cooperation with the International Committee of the Red Cross, Russia and Ukraine.
At 21: 21 on May 1, Beijing time:
Russian President Vladimir Putin ordered the establishment of IT security departments in every department, institution and key organization.
On May 1, local time, Russian President Vladimir Putin signed a presidential decree on additional measures to ensure Russian information security. Putin ordered the establishment of IT security departments in every department, institution and key organization. According to regulations, from January 1, 2025, Russian state-owned enterprises and institutions are prohibited from using information security equipment produced by unfriendly countries.
At 21: 19 on May 1, Beijing time:
Putin signed a law prohibiting Russian credit institutions from submitting account information abroad.
Russian President Vladimir Putin signed a law on May 1 to restrict Russian credit institutions from providing information to foreign countries. The new law stipulates that Russian banks and credit institutions are prohibited from providing foreign organs (including judicial organs) with information about bank customers and their transactions, as well as customer representatives, beneficiaries and account and asset holders.
The law also stipulates that Russian banks and credit institutions can submit relevant information to foreign institutions within the scope of international tax information cooperation if account holders are under the jurisdiction of external account held by foreign tax laws.
At 20: 57 on May 1, Beijing time:
Russia cancels visa simplification system for officials of EU and some unfriendly countries.
On May 1, local time, according to the official Russian legal information portal, Russian President Vladimir Putin signed a law to cancel the visa simplification system for officials of the European Union and some unfriendly countries. This decree involves visa facilitation agreements between Russia and Denmark, Norway, Liechtenstein, Iceland and Switzerland.
According to the signed law, Russia cancelled the simplified procedures for submitting documents and issuing multiple-entry visas for one year for official delegations and journalists of relevant countries, and cancelled the issuance of multiple-entry visas for five years for members of its government, parliament and courts. In addition, visa fees for official delegations and members of governments and parliaments of relevant countries are no longer free, and diplomatic passport holders are no longer visa-free.
Source: CCTV News
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A black olive tree has thousands of "cash cows"! A "craft olive" production village has emerged in Qianpai Town, Xinyi.

This autumn and October, black olives are fragrant. October 23rd, for the villagers in Dashuikeng Natural Village, Zhudong Village, Qianpai Town, Xinyi City, is a happier day than the festival: thousands of "craft olive" trees planted in the village seven or eight years ago have finally been put into production one after another since last year, and this year’s picking day is set on this day. Many foreign buyers made a special trip to the site to purchase, "sending money to the door", and the product purchase price is per catty.
Isn’t Qianpai Town the famous "No.1 Town of Sanhuali in China"? Why did a "craft olive" suddenly pop up? Things have to start from ten years ago, from a "black olive tree king".
A "black olive tree king" with an annual output value of about 300,000 yuan
Dashuikeng Natural Village is located in a remote place, about 13 kilometers away from the market town. There are more than 400 farmers in the village, with about 1,700 people. Yang Yunjia, a villager in this village, has a "black olive tree king" with an annual output value of 200,000 to 300,000 yuan, which is no longer news in Zhudong Village-since 2010, a black olive tree in his family has been transformed into a "craft olive", and the annual income from selling olive is from 250,000 yuan!
▲ "Black Olive Tree King" Under the guidance of Zhudong village cadres, the reporter visited this magical "black olive tree king" that day. At the scene, however, I saw that the olive tree was tall and straight, leafy and covered the sky, and its appearance was no different from that of the usual black olive tree. The scene is different. Rows of criss-crossing fences and scaffolding are set up around the tree. The height of scaffolding is the same as that of the basic tree. There are several monitoring cameras installed around the tree, and a simple living shed is also set up on the bottom side of the tree … According to Yang Yun, the owner of the olive tree, these fences and scaffolding are not only for enclosure and protection, but also for production management. The management and picking of "craft olive" are different from ordinary black olive. The fruit picking is also picking one by one, which is different from the general black olive beating the fruit with a bamboo pole and then cleaning it up; That shed is a temporary dormitory where workers are hired to guard it three months before fruit picking every year.
▲ Fences and scaffolding built around the "Black Olive Tree King" tree. Yang Yun introduced that his family’s black olive tree has a tree age of more than 70 years, with an annual output of 500 to 600 kilograms. In the past ten years, the price of the product per kilogram is not lower than that of 500 yuan, and the price per kilogram in the year of good price is more than 600 yuan; The annual income of olive trees is not less than 250 thousand yuan, and the highest is close to 400 thousand yuan.
According to the villagers nearby, as early as more than ten years ago, when the "craft olive" industry began to rise in China, Yang Yunjia’s black olive tree became a "treasure". Because its fruit was huge and different from ordinary black olives, it was favored by buyers of "craft olive". Every year, buyers from Beijing, Shanghai, Zhejiang, Jiangsu, Guangxi and other places rushed to place orders, and every year, the estimated output value of products was charged one year ago.
"The so-called’ craft olive’ is a black olive whose core can be used to carve various handicrafts. There is no relative measurable standard for the value of’ craft olive’, which mainly depends on the market situation of handicrafts. Therefore, the price of’ Craft Olive’ fluctuates every year. The fruit of my olive tree this year has been purchased a few days ago. The boss is from Guangxi and paid a deposit in advance last year. This year’s purchase price is 600 yuan per catty and the output is more than 500 kilograms. " Yang Yun said.
The "king of black olive trees" has spawned thousands of "cash cows"
It is not unusual that black olive trees can be seen everywhere in villages and towns in Xinyi mountain area. Before the rise of "Craft Olive", Black Olive had only two functions. One was to pickle olive meat into olive horns (a farm dish), and the other was to buy olive kernels for kernel. Although the uses of the kernels were varied, the most common one was to make "five-kernel moon cakes". Therefore, the economic value of black olive was not high in the past.
The rise of "craft olive" in the early years made the value of black olive soar overnight and achieved "N-level jump", but not all black olives can be used as "craft olive". The element core used for carving handicrafts has requirements in terms of body size, which is larger or longer than usual. Moreover, the operation of black olive in removing meat and coring and drying the element core is also particular, so as not to cause patterns or cracks in the element core, and to ensure that the element core is natural and intact. Generally, the bigger and rarer the element core, the higher its value. Therefore, whether a black olive tree can become attached to "craft olive" depends entirely on its variety and "talent". Generally speaking, black olive is divided into two kinds: oil olive and chaff olive. The olive horn pickled by oil olive is more fragrant, but the olive core is small. Although the pickled products of chaff olive are not as good as oil olive, the olive core is round and large, which is mostly suitable for making "craft olive". Therefore, most of the materials of "craft olive" come from bran olive.
▲ The second-generation olive trees propagated by a few "black olive tree kings" were first produced, with an annual output of 50 to 100 kilograms. Like Yang Yunjia’s black olive tree with an annual output value of 200,000 to 300,000 yuan, it is well-deserved. "Hello everyone is really good!" Because of the "N-level jump" in output value, as early as around 2012, in order to create more wealth for the benefit of the village, Yang Yun began to use its own black olive tree as the "mother tree", and propagated "offspring" for the "mother tree" by means of newly cultivating olive seedlings, picking buds and grafting.
It is understood that in those years, under the temptation of the "Black Olive Tree King", thousands of black olive seedlings were newly planted in his village, and nearly half of the farmers tried to introduce them; Since last year, the newly grafted "second generation" black olive trees have started to bear fruit one after another, and successfully passed on the "mother tree" gene. The products are suitable for "craft olive" and are favored by the buyers of "craft olive".
▲ The villagers are picking "craft olives". "There is a certain gap between the yield and product quality of new trees and old trees. With the growth of tree age, the yield will increase year by year and the product quality will be more perfect. At present, the annual output of new trees newly put into production is 50 to 100 kilograms, and the purchase price of products is 100 to 160 yuan per kilogram. " Villager Liu Daotian introduced. It is understood that his family introduced more than 100 "second generation" olive seedlings in his early years, and some of them began to be put into production this year. He initially tasted the "head soup" planted by "craft olive".
▲ "Craft Olive" just picked. "The black olive tree introduced by my family was also picked today. Today, I picked more than 200 kilograms and earned more than 20,000 yuan. The budget was all over 500 kilograms and the income was more than 50,000 yuan." At the scene of the acquisition of "Craft Olive" in the village, a brother named Li Guotian was too happy to see his teeth.
▲ "Craft Olive" acquisition site. In the picture, the person holding the money is the villager Li Guotian. On the day of the interview, Li Jiping, a fellow village cadre of Zhudong, said, "It is estimated that there are four or five thousand’ second generation’ black olive trees newly planted in Dashuikeng Village in the early years and in the last two or three years, but only a few are put into production at present. It is estimated that the output of’ craft olive’ in the whole village will be about 5,000 Jin this year."
After initially learning about the production and sales of "Craft Olive" in Dashuikeng Village, the relevant leaders of Qianpai Town said that in recent years, the domestic "Craft Olive" industry is indeed attractive to farmers, but there are also many market instability factors, and production has a greater gambling risk. In the era of market economy, farmers should adapt to local conditions according to the time. "Qianpai Sanhua Plum brand is well-known throughout the country, and the industrial advantages of Sanhua Plum are unique, and fruit farmers. It is not bad to try to plant’ craft olive’ in some areas with high terrain, strong mountain wind and lack of water resources, but it is also necessary to predict the risks in advance, and avoid being hot-headed for a while and forgetting the profits. "
Guangzhou Daily Full Media Reporter: Guan Jiayu Correspondent: Chen Zikai
Guangzhou Daily Full Media Photo Reporter: Guan Jiayu
Correspondent: Chen Zikai
Guangzhou Daily Full Media Editor: Tong Dan
Reporting/feedback

Vieri analyzed Mourinho’s tactical shortcomings at this stage. Veretout played in the back similar to Professor Bu.

Vieri became a Serie A commentator after retiring, and his sports channel was very popular, but Roman scout fontes thought Vieri lacked professionalism. Fontes hopes that the former Apennine soccer superstar will improve his professional quality, otherwise Vieri will become a "big-mouthed commentator" like Neville and Carragher. In order to prove that his professional ability is OK, Vieri analyzed Mourinho’s tactical shortcomings at this stage in the football program-Mu Shuai’s strength was defense. Since the Portuguese coach coached Tottenham Hotspur, his defensive concept has stopped. At this stage, his weakness is midfield defense. Vieri believes that Veretout is similar to Professor Bu in playing in the back.

Veretout’s performance this season is very good, Mourinho put him in the defensive midfield position, but the French star’s data is mainly reflected in the offensive level. From this detail, it can be seen that Rome’s back is biased towards attack, and the midfield interception is not enough, which leads to the pressure on the club’s defense line. Busquets is the defensive midfielder who tends to attack. Last season, Coleman asked Professor Bu to partner with De Jong to form a double defensive midfielder. At that time, Barcelona had the problem of attacking the strong and defending the weak. busquets did plan a lot of effective attacks, but most of the goals conceded by the Nou Camp system were because "Professor Bu was punched through".

Many fans think that Red Wolf’s defense in the new season is OK. Mu Shuai led Rome to play four official games, and this team only conceded two goals. Juventus has conceded three goals in only two games. Vieri believes that the Red Wolves seem to concede fewer goals because the club has not yet met a team with strong offensive ability. According to Mourinho’s defensive tactics at this stage, if Rome meets Milan duo or Lazio, Mourinho’s system will be easily penetrated by opponents. First of all, Vieri pointed out that "Madmen" did not pay attention to the series connection between defenders and midfielders, while Portuguese famous coaches only paid attention to the cooperation between goalkeepers and central defenders, which was feasible in the Premier League, but not very reliable in Italian football.

After the Azzurri won the Delaunay Cup, many teams in Serie A imitated Mancini’s way, among which Inzaghi and Pioli were the best, Inter Milan and AC Milan played a "half-attack and full-defense" football in the new season, and Milan’s attack was conservative but did not lose its appreciation, just because their midfield and backcourt were closely connected. Why is Juventus in such a bad state this season? Arteta’s players lack cohesion, which is only one of the reasons. For some reason, chiellini hasn’t started this season, which has caused the Bianconeri’s defense in the middle and backcourt to be out of line. This is the main reason why Juventus can’t win Udinese and lose to the newly promoted team.

It can be seen that Serie A in the new season pays attention to the stability and tandem ability of the midfield and backcourt, and Rome has some shortcomings in this respect. Therefore, Vieri analyzed Mourinho’s tactical shortcomings at this stage, which may lead to the Red Wolf’s failure in attacking the Champions League. Of course, some people will say that the Red Wolf doesn’t have a particularly famous defensive player at this stage, and the ability to protect the ball in the lower back will be enhanced. Veretout’s playing in the back is similar to Professor Bu’s, because both of them are midfielders who attack the strong and defend the weak. If the coach arranges them in the defensive midfield position, they can still instigate the attack and contribute goals and assists, but the defensive system of the midfield and the series connection of the center and backcourt are "a pit".

How should Mourinho solve the current tactical shortcomings? Vieri made several suggestions to prove that he is a professional commentator-if Mu Shuai wants to implement the tactics of double midfielders, the position of another midfielder, Cristante, may need to be slightly behind. After the ball, the author thinks this way is hanging, because it seems that Cristante is also a defensive midfielder who focuses on offense. Many fans have complained that mkhitaryan’s hardness is not enough, mainly because the Armenian star is not good at interception and defensive work in the middle and front court. If mkhitaryan pays more attention to the defense and actively returns the ball when he loses it, the defensive pressure of Letu playing in the back can be reduced.

At that time, how did Coleman solve the problem of Professor Bu’s insufficient defensive strength? The Dutch coach asked Barcelona’s midfield and frontcourt to tackle, and goalkeeper Ter stegen asked the attackers to do the same. The author believes that many fans still remember that the "Little Lion" and Messi had differences on defense a few years ago. At that time, Ter stegen thought that Mei Ball King and Suarez should participate in defense, but these big-name offensive players thought they had the privilege of not defending. These details show that the defense in the center and frontcourt can reduce the pressure on the goalkeeper, and Mourinho can also refer to the Rossoneri’s practice when solving his tactical shortcomings.

Reporting/feedback

Investigation on the "Deep" bilibili Stop-watch Event: Can Millions of UP Owners Become the "Back Wave" of bilibili’s Growth?

Interface journalist | Hu Yujing

Interface news editor | Li Fang

one

66.7The last video of "A Ginger Tea" by Wanfen bilibili UP was uploaded in October 2022. Before that, she uploaded five or six videos with an average duration of 15 minutes a month at the peak of production. Last year, she stopped working for half a year, then returned to send two videos and stopped working completely.

Ginger tea is not an isolated case. Recently, the number of bilibili’s three million fans, UP, has caused a heated discussion. 2.667 million powder of "I am a strange king" and 3.85 million powder of "King Xu who lives by his face" stopped working for "economic reasons", which also involved the contradiction with MCN. 3.118 million powder "-LKs-"Clarified not stop more, just a temporary rest.

Strictly speaking, stopping is not a "tide". An up host told InterfaceEntertainment that there are currently more than 1,300 UP hosts with over one million fans in bilibili, and it is not unusual for a single-digit UP host to stop. In the fourth quarter of 2022, the average monthly active UP owners in bilibili reached 3.8 million, a year-on-year increase of 25%, and the average monthly contribution reached 17.6 million, a year-on-year increase of 62%. Judging from the financial report, bilibili’s content ecology is prosperous.

But the direction of the tide is indeed changing. Ginger tea tea gives the reason why she stopped working-there is traffic, no advertisements, and no business orders.

Her statement was confirmed when the interface entertainment interviewed many UP owners. UP, a 2 million-powder science and technology zone, said bluntly: "Now the car zone is the only one that makes money, and fashion and beauty are not working." Qiu Huai, who has 500,000 powder, operates bilibili and Tik Tok at the same time, and basically raises bilibili with Tik Tok. "If I rely solely on bilibili, then I will definitely stop."

2020After the outbreak of the epidemic in, Jiang Cha Cha, Qiu Huai and Yu Shui successively uploaded their first bilibili videos. Jiang Chacha recalled that at that time, bilibili released two promotional videos, "After the Wave" and "Into the Sea" at the May 4th Youth Day and the graduation season, which attracted many content creators. She frequently heard the news that "He Classmate" made a new explosion, and the list of "Half Buddha Immortal" was very expensive, so she decided to start trying to be a bilibili.

"After the Wave" has a broadcast volume of over 34 million.

People from the media are very anxious and afraid of missing the next new media platform. WeChat official account is followed by Tik Tok, and Tik Tok is followed by bilibili. Everyone thinks that long video is the next growth point, and many content creators are rushing to do bilibili, "Jiang Chacha said." At that time, there were also many voices on the Internet criticizing short videos, which were relatively high quality and could learn something. "

She quickly expanded her team-two copywriters and two editors, with salary+social security+office rent. The monthly cost of five people is 70,000 yuan, and the annual cost is almost 840,000 yuan. Every two shifts, each copywriter has 5,000 to 10,000 words.

Brand marketing in bilibili flourished in this period. In the first half of 2020, due to the epidemic situation, offline channels were limited, and brands such as Xiaomi, BMW MINI, McDonald’s and Shiseido chose to broadcast live in bilibili to release new products.

At the same time, the community growth in bilibili reached a record high. In the first quarter, the average monthly active UP owners increased by 146%, the average monthly contribution increased by 138%, and the number of UP owners with more than 10,000 powder increased by 82%. The corresponding monthly users increased by 70% to 172 million, and the daily users increased by 69% to 51 million.

In the second half of the year, commercialization in bilibili was frequent. First, the commercial cooperation platform Huahuo, which connects UP owners and brand owners, was officially opened, then the new brand growth plan of B Brand was released, and the "Z+ Plan" to enhance the brand’s penetration in the Z generation was launched, and the list of "CHINA-Z100" top 100 products was launched around the product evaluation video.

With the prosperity of the community and the success of breaking the circle, UP owners and bilibili have entered the fast lane of development. bilibili, which started late in commercialization, has a sense of making money. The capital market seems to have caught a glimpse of the grand blueprint of bilibili based on the Z generation, and with the high-quality PUGV content, UP owners have also ushered in a period of rapid growth.

At the beginning of 2021, a video with a broadcast volume of nearly 10 million in the first phase drove up the powder and achieved 1 million powder achievements in water. Almost at the same time, the number of ginger tea fans with an average duration of 15 minutes in the fifth month of the month exceeded 500 thousand.

According to bilibili’s 2020 financial report, advertising revenue increased by 126% year-on-year to 1.842 billion, much faster than the growth rate of 76% in 2019. At the same time, bilibili’s "de-gamification" has achieved remarkable results. In the fourth quarter of 2020, the income of value-added services (live broadcast and big members) surpassed the income of games for the first time and became the largest source of income, accounting for 33% of the total income.

Bilibili’s revenue performance of various businesses in the fourth quarter of 2020

BStation has become a company with diversified revenues. Although the net loss still exceeds 3 billion yuan, the capital has confidence in the growth of bilibili. The day after the earnings report was released, bilibili reached the peak of its share price on Nasdaq-157.66 US dollars, and its market value approached 50 billion US dollars.

Subsequently, in the first half of 2021, the advertising business in bilibili soared with a growth rate of 200%. However, this growth slowed down in the third quarter, and the pressure of the epidemic on enterprises was gradually released and transmitted to the advertising business. From Q2 of 2021 to Q3 of 2022, the growth rate of advertising revenue in bilibili was 201%, 110%, 120%, 46%, 10% and 16% respectively. In the fourth quarter of 2022, advertising revenue began to grow negatively, down 6% year-on-year.

With the decline in advertising revenue growth in the station, the update frequency of ginger tea began to slow down. At the end of 2021, she broke the watch for five months. After returning to release a video, she broke the watch again. In October 2022, she completely stopped watching after releasing two issues.

"No matter in WeChat official account or Tik Tok, there are advertisements with traffic, but this is not the case in bilibili." Jiang Cha Cha summed up his predicament in bilibili. She updated it in bilibili.appointment120Video, only received six business orders.

She calculated the account before stopping the shift. The cost of one and a half years was about 1.23 million, and she earned less than 200,000 incentive income in bilibili. The average of six business orders was 60,000 each, resulting in a total loss of about 700,000.

Another UP owner, Li Le, who has more than 3 million fans, also told Interface Entertainment that the team was cut from 12 to 8 last year. Last year, the cost was more than 3 million, the income was only more than 1 million, and the net loss was more than 1 million. "I can’t go on." Li Le bluntly said that the UP owners who are operated by teams are now living in a difficult situation and the cost is too high.

Ming Xu, the owner of Million Powder UP, explained that the epidemic situation had a great impact on commercial advertisements in the first half of last year. "The result of last year’s deterioration was released in the first half of this year," Ming Xu said. The main attitude of enterprises this year is to wait and see, "so they are willing to turn to goods with quality and efficiency."

It is a fact that the advertiser’s budget leans towards Tik Tok. A home appliance brand told Interface Entertainment that in the past, when the budget was sufficient, it would be put into bilibili. However, advertising in bilibili was time-consuming and time-consuming. From planning to creation to online, brand review and modification were needed, and the effect was not good. "The traffic of business orders would be worse, and the barrage and comment area were not friendly. The boss was unhappy."

ROITik Tok, with better conversion efficiency, squeezed out more advertisers’ budgets.According to The Information, a science and technology media.In 2022, ByteDance’s revenue exceeded 80 billion US dollars (about 551.4 billion yuan), of which the core advertising business increased 2.5 times compared with 2021, reaching 10 billion US dollars.
UPOn the road of commercial growth, bilibili provided fireworks platform and direct incentive income support, but at present, this support is difficult to maintain the continuous content creation of waist and tail UP owners. according toData released by bilibili,In 2022, the number of business orders of Huahuo platform increased by over 40% year-on-year, and the number of UP owners who received business orders increased year by year, UP to 43% year-on-year, among which the number of UP owners with 100,000-100,000 powder increased by over 60% year-on-year. However, the price of UP business orders with powder below 100,000 yuan is often less than 10,000 yuan. Although the number of UP business orders received has increased, the overall benefits it brings are still unknown.

Commercial list is the main source of income for UP owners, but the fireworks platform experience connecting UP owners and brands is not friendly. Ginger Tea said that half of them came from her previous resources in the advertising and marketing industry, and only three came from the fireworks platform and media recommendation. "I’m not Party A. I don’t know if fireworks are good for customers, but on my side, not many customers place orders." At the same time, she can only contact the fireworks business middleman, not the advertiser.

2.62 million powder that has been stopped.Upmaster "A Passerby" also issued a document saying thatBilibili docking person will introduce the business list that his friend voted for him to other UP owners. "Because of this common Sao operation, I know that many UP owners have cancelled their contracts with bilibili on the spot."

Qiuhuai operates Tik Tok and bilibili at the same time, with nearly 2 million fans in Tik Tok. He admits that he has few business orders in bilibili Huahuo and Tik Tok Star Map. "But Tik Tok’s goods are sold directly, and the sales of Xiaohuang cars are good. I can sell a lot of books every day, while bilibili" Qiu Huai roughly calculated, "On selling books with goods, bilibili’s income from window promotion is 20% of Tik Tok’s Xiaohuang cars. On the total income, bilibili is only 10% of Tik Tok’s."

Bilibili Homepage in 2013 Source: Weibo @-A Passerby-

As far as incentive income is concerned, many UP owners told the media that their income plummeted after the revision of incentive income in bilibili last year. Yu Shui revealed that his incentive income last year was 50,000 to 100,000 yuan per month, and now it is only 1,800 to 3,000 yuan per month, which has been cut.Eight, nineOk.

However, almost all UP owners interviewed by Interface Entertainment said that UP owners can’t rely on incentive income, especially those at the head and waist, and the business list is the most important, "incentive income can be ignored".

Although the advertising industry is depressed, there are still UP owners who have made money. Yu Shui has explored a set of mature commercial returns for his vertical content, which can not only obtain income from B-side, but also realize it through knowledge payment from C-side. In addition, he also received orders for corporate services by virtue of his technological advantages, and his income derived from bilibili is in the tens of millions every year.

However, UP owners like Shui are still a minority, the domestic advertising industry continues to decline, and the competition is becoming more and more fierce. Tik Tok and Aauto Quicker are still strong, and the female users of Xiaohongshu are "valuable". After the incentive income is cut, the income and growth space of UP owners at the waist and tail are further compressed, and the Matthew effect is concentrated.

During this period, bilibili Operation did not provide solutions for UP owners, but was close to the "Buddha system" of inaction. From the end of 2021 to the beginning of 2022, Jiangcha Tea stopped working for five months. In March 2022, bilibili Operation WeChat asked her how to stop working. Jiangcha Tea was very moved, and she was prepared to talk with the operation about the problem of not receiving advertisements, but the operation suddenly stopped replying to her. "I feel that he seems to be trying to complete KPI and ensure a certain number of active UP master updates, but he doesn’t care about our income," Jiang Chacha described his feelings.

UPThe main "A passer-by" had a similar experience. A passer-by said that he had changed at least 10 brokers during his time as a UP manager in bilibili. The working hours ranged from one to two years to several months, and most of them were newly graduated students. Every time, I have to introduce my work style, specialties and masterpieces to the new agent. Moreover, the agent doesn’t know the UP owner he brought and hasn’t seen the UP owner’s works. When something happens, he is called "looking for a leader", so the response is always slow.

These common "complaints" point to the internal management of bilibili. In recent years, the management of bilibili has changed frequently. In July last year, bilibili started a round of organizational restructuring. As far as commercialization is concerned, Liu Binxin, the head of the commercial center of the commercial middle station and the main station, resigned. Herry Liu, the former head of operation, will be responsible for this part of the business, while Wang Xu, the general manager, will be responsible for the marketing center, and the two will report to Li Wei, vice chairman and COO of bilibili.

A person close to bilibili told Interface Entertainment that the communication between departments in bilibili is not smooth and the coordination is poor. "After the next task, it is very difficult to really land on the grassroots business, and the landing effect is not good. It is in stark contrast to the efficiency of Tik Tok. "

The product logic of bilibili is different from that of Aauto Quicker, Tik Tok. According to the water analysis, the home page of bilibili mobile terminal is "one for four"-a banner map and six video buttons, which users need to click to watch by default, so the click-through rate from page view to video view is less than 5%, which means that when a video is on the home page, the click-through rate of users is still less than 5%, unlike that of Tik Tok, which is video view.

In addition, bilibili’s full-time UP master and PUGC’s team mainly focus on the creation of Chinese videos, which are "content-oriented" and have a high cost. For example, Jiang Cha Cha and Li Le, who have teams, mentioned that the annual content cost exceeds 800,000 and 3,000,000 respectively. According to Yu Shui, a video special effect with a head up will cost 70,000 to 100,000.

Ginger tea plays a high-volume video.

Content-oriented is suitable for many young users and strong knowledge attributes in bilibili, so bilibili has gained strong user stickiness, but it also limits the commercialization space in bilibili.

First of all, emphasizing the content means that the quotation of the commercial list is on the high side, which puts forward higher requirements for the brand budget. "For example, if you put an advertisement in Tik Tok that shows 5 million broadcasts, Party A feels happy. If Tik Tok invests in a blogger with 1 million powders, you can only spend 20,000 to 30,000 yuan, but in bilibili, 1 million powders need 100,000 to 150,000 yuan, and the broadcast volume may be tens of thousands." Weigh in water.

Secondly, bilibili users are more sensitive to inserted advertisements because the foundation of building trust with UP owners and communities is the quality of content, and the community atmosphere is not friendly to brands. A number of UP owners said that bilibili audiences not only have high requirements for content, "any small mistake will be on the line", but also resist commercialization. "If you take it clear that you are selling goods, you can still provide some intellectual content in the middle, and the audience is willing to accept it. If you do knowledge-based content and sell goods in the middle, then you will change. " Ming Xu said.

An Internet industry analyst told Interface Entertainment that it is difficult for bilibili’s medium and long videos to match brand products. "The content is light, and the consumption scene can be connected efficiently." Now short videos have become the main position of brand launch, and long-term product launches will be made in bilibili when the brand budget is sufficient. However, after the income of all walks of life declined due to the epidemic, the first knife to reduce costs and increase efficiency was cut to the product launch, and the limited budget was allocated to the market side. Compared with slowly cultivating users’ minds in bilibili, Tik Tok.

BThe content form of the station is also moving closer to the short video. In 2021, the vertical screen mode Story-Mode was officially launched in bilibili. According to the financial report of the fourth quarter of 2022, the average daily broadcast volume of vertical screen video of Story-Mode in bilibili increased by 175% year-on-year. Li Xi said that the new traffic brought by Story, combined with the existing ecology in bilibili, will greatly improve the advertising efficiency and provide more new business opportunities for live broadcast and advertising.

The short video was added to bilibili’s content ecology, and the response did not exceed expectations. Advertising revenue dropped by 6% in the fourth quarter. On the main side of UP, Yu Shui said that "short video runs on widescreen data", and short video doesn’t fit bilibili’s content temperament. "It’s silly. Can you do short video better than Aauto Quicker, Tik Tok? Bilibili is both a stand-up and a stand-up. He wants to earn both widescreen money and vertical screen money. "

In addition, this year, bilibili plans to change the broadcast volume to the duration of users. With the change of this data index, the advertising logic of advertisers, the stickiness of UP, and the long and short video patterns in the station may change accordingly.

Fireworks platform cooperation process

However, in the short term, it is impossible for UP owners to change their demands for commercialization. Qiu Huai believes that the commercialization of bilibili must be reformed and patch advertisements should be added directly. Traditional commercial list implantation not only consumes UP’s main energy, but also has a bad user experience. "The video content of commercial list should be carefully related to the product. In fact, the mixing of advertising and content will make the audience have a poor experience of both, so it is better to directly and stiffly add a patch advertisement."

"Content creators should do content, and it takes a lot of energy to polish the content with Party A. Now, a content creator has to be half an advertiser, and a quarter of an account, a customer department, and a creative department, which is even more troublesome," Qiu Huai said. "There are many strange phenomena in the marketing industry, and the task of the marketing department to advertising companies is often to plan our marketing campaign into a social hotspot. Are social hotspots that easy? In the end, you lied to me and I lied to you. I always wrote a marketing case saying that the company had created another screen-screening case. The result was that the marketers themselves praised it, and outsiders had never heard of it. "

Yu Shui agrees with this view. He estimates that the opening of patch advertisements is expected to bring 15 billion yuan of direct income to bilibili.

BThe original advertising idea of the station is content-traffic-advertising, but the crux at present is that there is traffic without advertising. Yu Shui and Qiu Huai believe that it is more reasonable to let the audience pay for the content. Vertical knowledge content can be paid for knowledge, and high-flow content can be divided into advertisements, so that the community content ecology can form a virtuous circle.

After the advertising growth rate plummeted, bilibili wants to regain the powerful grip of the commercialization of games. At the beginning of November last year, bilibili’s internal mail showed that bilibili adjusted the reporting line of the game business, and Rui Chen would personally listen to the reporting of the game business. He said in the third quarter earnings conference call that bilibili’s game business has been sluggish in the past two years, precisely because the company has taken too big steps in self-research, the team is too scattered, and the exploration direction is not deep. He took over because he wanted to emphasize the positioning of the game business in bilibili, and to implement the game business strategy of "self-research and global distribution".

Games and video are bilibili’s main businesses, and the video business also has the same out-of-focus problem. There are too many branch lines of OGV, PUGV and UGV. Among them, OGV’s self-made cost is high, and the purchase price of copyright dramas is high. Moreover, in recent two years, Sanyue has a new job, Justice Algorithm and so on have all been praised and failed, and the OGV content and derived value-added services (big members) are facing the competition of Aiyouteng.

Poster of the Algorithm of Justice

Today, bilibili’s share price has fallen to more than 20 dollars, less than a fraction of the peak period, and its market value has dropped from 50 billion dollars to 8.6 billion dollars. Compared with the single revenue model in which the game business was over 80% at the beginning of listing, the current business model in bilibili includes advertising, live broadcast, membership, e-commerce, games, etc., covering almost all ways of realizing the Internet industry. However, the loss-making bilibili has not yet made a choice, which has also led to an increase in its operating costs since its listing. In 2022, the operating costs will still increase by 18% year-on-year.

Bilibili needs the determination of "breaking the wrist of a strong man" like Iqiyi to balance its business, converge its business lines and focus on the characteristic content with industry barriers. Bilibili has a group of high-quality content creators, and the trust and restrained commercialization rooted in community culture ensure the user experience and provide content with social value.

As far as UP main content ecology and advertising revenue are concerned, let content return to content, advertising return to advertising, go through the closed loop of commercialization, and clarify business lines and operational priorities. In the capital market which is not optimistic and the economic environment whose recovery is less than expected, bilibili will accelerate to prove itself.

(Note: Qiu Huai, Yu Shui, Li Le and Ming Xu are pseudonyms, and intern reporter Luo Hongyan also contributed to this article)

Reporting/feedback

During the investigation in Benxi, Li Lecheng emphasized the scientific restoration of abandoned mines and the restoration of ecosystem functions, and unswervingly followed the road of green, low-carb

  Reporter Dong Hanbo reported that on October 10th, Li Lecheng, deputy secretary of the provincial party committee and governor, came to Benxi City to observe the situation of mine geological disaster restoration and vegetation reconstruction, and made a special investigation on the greening of abandoned mines. He stressed that it is necessary to fully implement the spirit of the 20th Party Congress, further promote the study and implementation of the important speech delivered by the Supreme Leader General Secretary at the symposium on promoting the comprehensive revitalization of Northeast China in the new era, implement the work requirements of the provincial party committee, scientifically restore abandoned mines, restore ecosystem functions, and unswervingly follow the road of high-quality development with green and low carbon.

  This year is the first year of a three-year breakthrough in the greening of abandoned mines in our province. It is planned to control an area of 126,000 mu of abandoned mines, including 82,000 mu of green areas. At present, the treatment of abandoned mines has entered the stage of greening in autumn, and the whole province has anchored the goal and task of tackling greening for three years, setting off a new upsurge of afforestation.

  Walking into the site of the abandoned mine greening project in Gaoguan Town, Benxi Manchu Autonomous County, a piece of green came into view. Robinia pseudoacacia and oak trees planted along the highway and on the slope grew well, and the dilapidated scene of bare rock mass and gravel everywhere had disappeared. "Where does the project fund come from", "Are there any problems left over from mine closure" and "When will the saplings be planted" … … Li Lecheng went deep into the project site to learn more about the treatment of abandoned mines, and worked with the project leader to calculate the cost and discuss the planning. Li Le Cheng said that there are many abandoned mines left over from history, which not only affect the ecological environment, but also bring geological hazards such as landslides. It is necessary to carry out scientific and standardized restoration and treatment of abandoned mines left over from history, adopt a multi-pronged and systematic treatment, make overall plans to do a good job in geological environment management, eliminate hidden dangers of geological disasters, reduce environmental pollution of ores, beautify the ecological environment of mines, and go all out to restore the ecological functions of mining areas.

  At the site of Niuxintai treatment project in Mingshan District, Benxi City, rows of newly planted saplings have added vitality to the brown mine. Since the beginning of this year, the local government has increased investment, sowed grass seeds, paved lawns and planted trees, and put on "green clothes" for mines. On the beach and beside the ditch, Li Lecheng carefully inspected the growth of sand and saplings in the river and listened to the introduction of greening work. He said that the ecology should not only be repaired, but also maintained. It is necessary to adhere to the problem orientation, continue to do a good job in quality supervision, plant local suitable tree species, improve the greening effect, strengthen the financial guarantee, ensure the effectiveness of ecological governance, and build a model project.

  During the investigation, Li Lecheng affirmed the achievements made by Benxi in promoting the greening of abandoned mines. He emphasized that mine ecological restoration and management is an important content of ecological civilization construction and a concrete action to implement the supreme leader’s ecological civilization thought. All localities and relevant departments should take mine ecological restoration and management as a public welfare undertaking that better benefits the masses, and turn the deployment arrangement of the provincial party Committee into the action consciousness of green development. Scientific planning, precise policy, compact responsibility, speed up and improve efficiency, organize and implement greening work in a list, project and engineering manner, comprehensively promote the ecological restoration and management of mines in the province, and accelerate the formation of a new pattern of green and high-quality development of mining industry.

The peak of infection in this flu season is one month ahead of schedule! Do you know these things?

Winter is the season of high incidence of respiratory infectious diseases.

Among them, the flu is "coming"

Increased risk of concentrated disease caused by influenza virus

The annual flu season is usually based on

A certain influenza virus is dominant.

"There will be no second stream after the first stream is over."

Executive Deputy Director of National Respiratory Medicine Center

Cao Bin, Vice President of China-Japan Friendship Hospital.

Analysis of the current flu season presents two characteristics.

First, the influenza type is mainly H3N2 influenza A.

Second, the peak of influenza infection is one month ahead of schedule.

The flu season in the north

Often from October to March of the following year.

The peak of influenza infection should be in the middle and late January to early February.

But this flu season

The peak of infection was advanced to the beginning of December.

Source: @ CCTV. Look.

Experts also pointed out that

Judging from the epidemic law of influenza in the past

The peak of influenza infection often appears before the Spring Festival.

Let’s prepare healthy new year’s goods together

Reject the flu "trick" ↓

How to distinguish the flu from the common cold?

Influenza is an acute respiratory infectious disease caused by influenza virus, which can be divided into four types: A, B, C and D.

Among them, influenza A (H1N1 subtype and H3N2 subtype) and influenza B virus will cause seasonal epidemic every year, which is highly contagious.

The flu is not as simple as an "epidemic" cold. It comes more suddenly and has more serious symptoms. Take more precautions!

Who needs a flu shot?

Vaccination against influenza is one of the most effective measures to prevent influenza, which can significantly reduce the risk of infection and improve the symptoms after infection.

The Technical Guide for Influenza Vaccination in China (2023-2024) recommends that all people who are ≥ 6 months old and have no vaccination contraindications should be vaccinated with influenza vaccine. In addition to the "one old" (elderly people aged 60 and above) and "one young" (children aged 6-59 months), the following groups are also recommended for timely vaccination:

Can oseltamivir "cure everything"?

Oseltamivir is an effective drug to treat influenza, but it is not a "magic drug". It is wrong to put oseltamivir in your mouth whenever you catch a cold.

As a neuraminidase inhibitor, oseltamivir is only effective against viruses with neuraminidase. At present, only influenza virus has such enzyme on its surface, while other viruses such as rhinovirus, respiratory syncytial virus and Covid-19 do not have such protein microdots on their surfaces.

Therefore, the symptoms of respiratory diseases, it is best to seek medical advice in time to confirm what virus is infected, and must follow the doctor’s advice. If oseltamivir is used blindly, it will only increase the burden of liver and kidney function.

From: National Emergency Broadcasting (including pictures)

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Original title: "The peak of infection in this flu season is one month ahead of schedule! Do you know these things? 》

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The movie "happy heroes" will show Pleasant Goat, Big Big Wolf, dancing in the air.


1905 movie network news On July 2nd, happy heroes’s latest big movie held the 12th birthday party of happy heroes League in Guangzhou. Not only did the big movie "Superman Energy FUN Summer" make its grand debut in South China, but also "old friends" Pleasant Goat and Big Big Big Wolf parachuted into the air to celebrate the birthday of happy heroes League, which has been with the audience for 12 years. The climax of the event was full of surprises, and many viewers expressed that they were "very moved and happy, thanks to happy heroes’s company all the way". It is reported that the film will be officially released nationwide on July 22.

Pleasant Goat and Big Big Wolf Dance Happy. The cosmic support club can break the wall and send blessings.

The 12th birthday party of the happy heroes League held this time can be described as climax after climax. In the interactive session after the screening, the director made a joint appearance with five birthday protagonists of the happy heroes League, sharing the production process, and evoking a "memory killing". Among them, Careless. S’s dubbing actors and grotesque dubbing actors came to the scene and interacted with the audience by dubbing the characters in the film, which caused constant screaming at the scene. During the activity, Pleasant Goat and Big Big Wolf parachuted in as surprise guests. In order to send special birthday wishes to the happy heroes League, they danced with the children on the scene along with the theme song "Happy Fly Forward", which pushed the atmosphere to a climax.

In addition, the live broadcast of the special blessing is also eye-catching. Not only Pleasant Goat, Lazy Goat, Big Wolf, Mikey and Le Di, but also a group of members of "happy heroes Cosmic Support Association" brought super blessings to break the dimensional wall, which doubled the blessings and happiness for the 12-year-old happy heroes League. The happy atmosphere infected everyone at the scene.

 

Zu Qing and Gao Shengsheng changed their voices for one second, and the Superman League did not change its mind for twelve years.

It is worth mentioning that "Careless. S" Zuqing and "Grotesque" Gao Quansheng also staged a dubbing film clip "Highlighting Moment", which made the birthday party "live" and won cheers from friends of all sizes. Since then, the two of them have shown their "stunts" on the spot. Zu Qing changed freely from Pleasant Goat to Careless. S, and Gao Quansheng also changed the voice of Slow Goat into a big freak, and jointly sent blessings to the 12th anniversary of the happy heroes League. The audience present were all shocked and applauded, and some people even expressed their heartfelt feelings that "as expected, seiyuu are monsters".

In addition to the happy atmosphere created at the birthday party, the audience also responded enthusiastically to the big movie they watched. Many of the audience who participated in the birthday party were "old friends" of the happy heroes League, and they had a deep bond with happy heroes. Many people felt after watching the movie that "five little Superman have been with us for 12 years unconsciously" and "my childhood has always been there, and happy heroes has guarded my dreams". The children at the scene were immersed in happy heroes’s world while watching the movie, and after watching the movie, they scrambled to share the interesting scenes in the movie, lining up five Superman, hoping to have their super powers. The accompanying parents also said that "this film is very worth taking children to watch. The five Superman represent different excellent characters, and the unity shown by the super people is very educational." The positive significance of "being a superman without superpowers" shown in the film can bring infinite energy to the audience in the face of difficulties.


"Crayon Shinchan" 2023 Theater Edition Premiere Shinnosuke Live continuous shooting


1905 movie network news On November 18th, the world premiere of the film was held in Beijing. Chen Jinhuan, the producer of the film in China and the president of Ouhua Entertainment, and a cute and naughty crayon doll attended the event, and they had a happy interaction with the fans and presented exquisite peripheral gifts to the lucky audience at the scene.

 

Crayon Shinchan 2023 Theater Edition Crayon Shinchan: New Dimension! Super Armageddon, based on the original comic book, was written and directed by a screenwriter and took seven years to produce. This film is the 31st in the series of Crayon Shinchan Theater Edition, and it is also the first animated film produced by 3DCG in this series. Bai Group, who has made and produced, is the CG animation producer.

 

Chen Jinhuan revealed at the premiere ceremony that after the film was released in Japan on August 4, it created the highest box office record of the series, with a cumulative box office of over 2.5 billion yen. The movie will also open the theme of pop-up shop offline, and the activity mall will house the 10m giant robot Kangdam.

 

After the premiere, the crayon doll appeared at the event site in surprise, emitting a dynamic light wave of love to the audience, and presented the soft, cute and cute five continuous shooting of "comparing the heart", "making a handsome appearance", "twisting the ass", "Xiaoxin shyness" and "thank you for your support".

 

The overall 3D painting style of the film makes the three-dimensional sense of crayon Xiaoxin more realistic. Xiaoxin and Xiaokui brothers and sisters fight side by side, fighting against evil forces with the righteous iron fist of Kangdam robot, laughing, crying and moving. The familiar animated characters in the film appeared one after another, which also aroused the bits and pieces of childhood memories.

 

The film tells the story of Shinnosuke’s unexpected superpowers. The man who bathed in dark light and gained superpowers wanted to destroy the world. When people were dominated by fear, Xiaoxin stepped forward. The film has won a high score of Douban 8.1 and will be officially released on November 25th.