Who killed thousands of restaurants?

"I have eaten an old shop for decades, and I will close it when I say it." 

"The food and beverage outlets in the whole street changed from batch to batch. When the tea shop fell down, it changed snacks. The snack bar was not opened for two months and was replaced by a fast food restaurant. " 

"I used to face the problem of earning more or less, but now I have to face the choice of survival and disappearance. Keep driving, just like a bottomless pit. " 

When the whole catering market ushered in a weak recovery, the public’s eyes focused on the head brands of each track, paying attention to every move of chain catering enterprises and opening and closing stores, few people would notice that a large number of small catering shops were struggling to survive. 

"There were many big stores in the first two years, and more small stores fell this year." Many catering people who go deep into the market sighed with emotion. 

Enterprise survey data shows that there are currently over 18 million catering-related enterprises in China, of which individual industrial and commercial households account for more than 95%. 

△ Red Meal Network Drawing

Countless food and beverage shops, all over the streets, grow naturally, forming the capillaries of China’s food and beverage economy. They make the fireworks in the city endless, but they rarely become business legends. Especially in an uncertain environment, more restaurants often disappear silently. 

Who killed these restaurants? 

The soaring cost and backward business model have accelerated the exit of street shops. 

"At first, the rent of the store was 400,000 years, and the fried bun sold for 60 cents. Later, the rent rose to 600,000 years, and the corresponding fried bun could only increase in price, rising to 1 yuan. Later, the rent soared directly to 1.2 million years. I can’t eat it, I can only move away! " 

In the center of Hangzhou, a fried-dumpling shop had to move out of the bustling commercial area and move to the vegetable market to survive because it could not bear the pressure of rising rents. 

Time pushed forward again. In July, the owner of a restaurant collapsed in the middle of the night, smashing all the tables, chairs, pots and pans in the store and throwing them into the middle of the road. "I quit! I want to close the door! " 

The reason why the store owner lost control in the middle of the night is because the business in the store has been very poor, and the operating income is difficult to pay even the rent. 

Previously, Ahua, who once opened a noodle restaurant in Guangzhou, also bluntly said when communicating with Hongcan.com, "It’s really hard to do. If you have a single order, you can’t do it. The cost of inviting people is too high and it’s not worthwhile. You have been losing money all the time, and finally stop loss in time and choose to close the store!" 

The experience of these small shop owners is actually a true portrayal of thousands of small catering owners in Qian Qian at the bottom. 

The cost of ingredients, rent, manpower, etc. is rising year by year. In the era of high cost, many small shops are suffering, and they will close down when they endure. 

△ The picture has nothing to do with it. Image source: Red Meal Network

Once, street shops were representatives of longevity. No matter how the situation changed, they always seemed to stand, and many brand restaurants could not do it. 

The reasons are nothing more than these: street shops are basically husband and wife shops without chefs; The shop front is not big, and the rent is relatively low; Mainly engaged in all kinds of snacks, fast food, affordable, wide audience …

To sum up, these small shop owners save labor by working for themselves, and at the same time, they can keep the cost of rent low, thus gaining a certain profit margin. 

Nowadays, the catering consumption environment and consumer groups have undergone earth-shaking changes, but many small shops still remain in the original extensive state, adhere to the past business ideas, do not understand brands, do not upgrade stores, do not understand online operations, and even hygiene and experience have not improved. 

All kinds of practices that run counter to the general trend of the market, coupled with rising rents, ingredients, manpower and other high costs, have accelerated the exit of small shops.  

Can’t escape, can’t fight, can’t afford to spend, and the store has become cannon fodder under the crushing of chain brands.

"I have tasted the sweetness of a cup of milk tea in 9.9 yuan, and now consumers don’t even want to spend a cup in 15 yuan. Can you survive this stage?" Xiaoyu was full of helplessness when talking about his own tea shop. 

Xiaoyu’s shop has been in business for more than 4 years, with a good location, close to the commercial pedestrian street and a commercial and residential area nearby. "At the beginning, there was only my shop nearby, and the business was not bad. Even during the mask period, there were regular customers, and I felt that there was still hope." 

What Xiaoyu didn’t expect was that the mask period was over, but business became more and more difficult. 

"There are several tea shops nearby, including self-created brands and well-known chain brands. Today, this one will play 9.9 yuan/Cup, and tomorrow another one will directly play 16 yuan /2 Cup. Why do customers choose you? The price is not cheap, and the products are not unique. Other brands don’t say that they are absolutely good, but they will not be worse than you. People are more frequent than you. " 

Xiaoyu admits that compared with several chain brands nearby, his own store seems to have no advantage. 

△ Image source: Red Meal Network photo 

When asked why he didn’t consider joining a chain brand and reinventing the store, Xiaoyu said bluntly: "I can’t afford to join. If a chain brand is so easy to join, then everyone will enjoy tea, ancient tea, tea and honey snow, right?" 

Today, although Xiaoyu’s stores are still in operation, they offset all the costs and expenses every month, with little income. "People still have to be tied up every day. I don’t think it makes sense. Plus, it has entered the winter, and now it is the off-season of tea. I just hope that I can quickly change hands." 

Not long ago, Lao Wang, who opened a breakfast shop in Beijing, also chose to close his own shop. "Master Xi has porridge that 3 yuan drinks infinitely, and Nanchengxiang’s handmade deep-fried dough sticks or braised eggs are sold in 2.8 yuan. I have a cake of 5 yuan and a bean curd brain 4 yuan. How can I compare with others?" 

△ Restaurants waiting for subletting, taken by Red Meal Network.

From the story of Xiaoyu and Lao Wang, it is not difficult to see that individual shops are sensitive and helpless to price competition. 

Since the beginning of this year, in order to get customers to survive, large and small stores in the catering market have opened "roll" prices, and low-price competition is prevalent. At the same time, a number of chain brands with large volume are also constantly lowering their posture and lowering their prices. 

A restaurant brand owner complained to Hongcan. com: "Although the promotion was made, the sales volume went up, and the revenue data brought by it was also very gratifying, but the profit was actually very poor. Everyone doesn’t want to do this, but what can we do? The attitude now is to squat first and wait until it is over. " 

In this wave of low prices, the days of single stores and small stores are generally more difficult. Chain brands have more bargaining power in the upstream through the advantage of store size, and there is still room for profit after price reduction. However, countless catering shops are small businesses with meager profits, and price reduction often means losses. 

As Lao Wang said: "Under the price of the chain giants and the scale of crushing, small shops can’t beat it, and they can’t hide it, and they can’t afford it." 

The success rate of Xiaobai’s business is getting lower and lower.

"Last December, I took out my house to guarantee, borrowed some money, and opened a sugar shop. As a result, it has been tepid since it opened on April 30 this year. From the original four shop assistants, it was reduced to only me. It is really too difficult to support it in the store! Suffering from not having much experience and financial support, the store is on the verge of bankruptcy. The only thing that can be done now is to quickly transfer the store out. " 

In November, Zhou Duoyu shared it on social platforms. When Red Dining.com contacted him and asked about the current development status of the sugar shop, Zhou Duoyu admitted that it had been transferred. "It is better to be able to return to the original point than to lose money all the time." 

△ Store map shared by respondents on social platforms, and Red Meal Network is authorized to use. 

Analyzing the failed entrepreneurial experience, Zhou Duoyu attributed the main reason to the lack of experience and financial support. 

For example, at the time of site selection, in order to save some money, I randomly selected a location and opened the store in the innermost position near the snack street. The area of the store is quite large, but after opening it, it was discovered that it was useless to have a big store, and more people were needed. "People who go shopping generally can’t visit here." 

For example, in the early stage of investment, the capital reserve was not planned reasonably. "In the early stage, when it was not clear whether the product sold well or not, every raw material would be purchased, which led to an increase in cost. At present, there are still a lot of materials purchased on the shelves at the time of opening, all of which are money that has been smashed in. " 

Similar to Zhou Duoyu, Li Xiao is also a small white entrepreneur. He joined a brand and opened a lemon tea shop. In the early stage, he invested 100,000 yuan in store decoration and equipment, and spent another 50,000 yuan on joining fees and deposits. There are also promotion, labor and rent for daily operations. In the end, this small shop only lasted for six months before and after. 

"I used to work in the Internet industry, and I thought I knew all about online drainage, private domain marketing, etc. Applying this style of play to a tea shop is not a small test. I neglected that the essence of catering is the service industry, and the business of being a human being is completely different from facing a bunch of cold numbers and procedures. " Li Xiao said. 

△ Stores closed on the street, taken by Red Meal Network

Although these frustrated restaurants have different "appearances", they have many similar problems and dilemmas. For example, entrepreneurs are mostly white and lack a deep understanding of the catering business. 

Small white dry catering, most of the time, follows the trend. For example, when new tea is on fire, a tea shop will be opened. With the rise of new Chinese baking, baking shops will be opened; It is said that sugar water shops make money, so they join a sugar water shop. Seeing only the shops with prosperous business in the market, I feel that it is easy to make money and fall into the fantasy of novices. 

As everyone knows, the catering market has already entered the era of stock competition from incremental development, and the supply of each subdivision track exceeds demand. It is easy for novices to break through. Nowadays, the chances of success in grassroots entrepreneurship are getting lower and lower. Xiaobai’s restaurant is mostly a narrow escape. 

With the acceleration of urbanization, a large number of small shops have been demolished, rectified and cleared out of the market.

"There are more shopping malls, and the streets are clean and tidy, but the shops on the streets are like carved in a mold. Those delicious foods that have been remembered can no longer be found. In the past, everyone said’ what you miss, what you eat’, but now there is still a taste of nostalgia. " After four years of college in Xi ‘an, I couldn’t help feeling when I passed through Xi ‘an recently. 

In reality, with the acceleration of urbanization, many old streets and villages in the city have been demolished and rebuilt all over the country. As soon as it was demolished and built, many small shops disappeared silently. 

△ The whole row of closed stores in the village in the city, taken by Red Meal Network 

"The streets that have passed by countless times are full of bars, cafes and restaurants. The excitement is full of fireworks, but I don’t know when, suddenly there are more demolition enclosures, and overnight, the whole road is empty." Some netizens said with emotion. 

Take Shanghai as an example, there are not a few cases in which old shops and small shops disappear due to the street reconstruction of Yuyuan Road, Fuxing Road, Yongkang Road, Dagu Road and Guyang Road. 

In 2016, a street in Yongkang Road Bar disappeared; In March of this year, a group of alleys at the entrance of Yongkang Road in Shanghai were demolished. Many shopkeepers on Yongkang Road reported that their business was almost halved, and many shopkeepers chose to leave. 

Because of urban planning, there are usually several places for street shops that are forced to move: choose commercial squares to continue to open stores, rent high-priced formal facades nearby to continue to open stores (such as food streets), move to more remote places to open stores, or just close stores and leave. 

Entering shopping malls and renting high-priced formal facades all mean a sharp increase in operating costs, which is almost unbearable for most street shops. Even if they have the ability to bear the cost and survive, they are all faced with enormous operating pressure and their living conditions are worrying. 

In Huangpu village, Guangzhou, the owner of a teppanyaki shop told Hongcan. com that he had been setting up a stall in Huangpu ancient port before, and his business was ok, but later the street was demolished and rectified, and all the small vendors were cleared out. "If you want to operate later, you need to rent a unified stall on the roadside." 

△ Respondents for the picture 

The boss revealed that the rent for a stall of about 9 square meters was originally 4,800 yuan a month. "There is no passenger flow this year, and business is not good. There are fewer and fewer people renting stalls, and the landlord has reduced the rent to 3,000 yuan. But even so, you can’t make any money. The money earned is not enough to support the family. Now I am working on one side, and I will come back to run the stall business in the evening and weekend to earn a little money. " 

05 conclusion

In China, there are countless small restaurants, which are all over the streets and grow naturally. 

The operators of these small shops are hard-working. They get up early and get greedy for the dark, and use their hard work day after day to get a stable income and subsidize their families. At the same time, they are also warm, giving busy migrant workers in the city an idea of leaving early and returning late. 

They are doing a small business, and the products in the store are just like the price of Coca-Cola, which has hardly changed. Years, decades, even decades have passed. Coca-Cola is still there, Green Arrow is still there, and Qiaolezi is still there, but those familiar beef noodles, noodle shops, pancake stalls, fast food restaurants … have disappeared. 

But when a group falls, a new group will rise. 

Many small restaurants can’t become business legends, but they can promote the development of the whole catering industry. Small shops in big countries, we always believe that small restaurants will still have vitality different from chain restaurants in the future. 

The wind raged in Beijing, and kindergartens in Beijing stopped outdoor activities.

  Yesterday, the manic north wind ravaged the capital, and the strong wind caused trees to fall, walls to collapse, flight delays and other aspects, and four people died due to accidents. The weather forecast shows that today, the north wind is still lingering, and citizens should pay attention to wind and hedge when traveling.

  Wind persistence

  Primary and secondary school kindergarten

  Stop outdoor activities

  (Reporter Niu Weikun) This morning, the Municipal Education Commission issued an urgent notice. According to the latest weather forecast, due to the influence of cold air, there is still a strong wind in the city today. Please pay close attention to the influence of extreme weather on campus safety. According to the requirements of the city’s windy weather early warning classification and emergency response measures, all primary and secondary schools, kindergartens and secondary vocational schools in the city will stop all outdoor activities of students, including flag raising, morning exercises and going out for social practice. District education committees and schools should carry out inspections of facilities and equipment such as construction sites, houses, walls and gates in schools. At the same time, it is especially necessary to control the overall order during school and school. The Municipal Education Commission will comprehensively carry out follow-up inspection to ensure that all requirements are put in place.

  Asian civilization parade

  Today’s activity is cancelled.

  (Reporter Wang Qipeng) According to the weather forecast released by the Municipal Meteorological Observatory, the wind is still strong during the day, and the gust can reach 7 to 8. In order to ensure the safety of spectators and activities, the Asian Civilization Parade and the Asian Food Festival scheduled to be held in the central area of the Olympic Park today were cancelled.

  Yesterday afternoon, the urban area of Beijing suffered from windy weather, and the wind force in some areas reached 9. Considering the safety of tourists, the headquarters of the Asian Civilization Parade and the Asian Food Festival decided to cancel the afternoon parade, and the main venue of the Asian Food Festival in the central area of the Olympic Park was closed ahead of schedule. The Municipal Bureau of Commerce promptly implemented the requirements of the headquarters, acted quickly and actively guided tourists. By about 15: 20, all the venues had been evacuated, ensuring the safety of tourists and staff.

  Affected by the cold air, the windy weather will continue until tonight. In order to ensure the safety of the audience and activities, the Asian Civilization Parade and the main venue of the Asian Food Festival scheduled for today were also cancelled. According to the news released by the Information Office of the Beijing Municipal Government, the audience with tickets for the afternoon of May 19th and 20th can enter the park on any day of May 21st and 22nd. However, citizens can still participate in the Asian Food Festival through online and offline activities in six major business districts.

  According to statistics, the number of participants in the six major business districts and online activities of the Asian Food Festival has still increased significantly. As of 18: 00 yesterday, the passenger flow of Chaoyang Heshenghui and other six major business districts reached 357,000, up 7.2% year-on-year, and the turnover of that day was 7.086 million yuan, up 6.3% year-on-year. According to the statistics of Meituan’s comments and Alibaba’s word-of-mouth, the number of online clicks of catering merchants participating in online activities in six business districts reached 161,000 times (557,000 times in total), and the actual order volume was 8,007 orders (25,118 orders in total), and the online transaction volume was 1.43 million yuan, up 29.3% year-on-year.

  Wind and fright

  Passengers who landed in the gale repeatedly exclaimed.

  (Reporter Liu Lin Li Huanyu) Yesterday, due to the windy weather, many flights at the Capital Airport were delayed. At 4: 05 pm, Air China flight CA1404 landed safely in a gale of nearly 10 levels, and many passengers experienced a moment of shock during the landing process!

  The reporter happened to be on this flight, and the plane encountered strong airflow during the descent. The plane bumped up and down, and many female passengers screamed with fear. "I was really scared when I fell. My legs are still soft." A passenger was still frightened after the plane taxied to a stop. She said that she felt like riding a roller coaster, and the female passengers beside her screamed with fear, and several passengers vomited. "My seat belt was loosely fastened, and there were several sudden drops. I almost flew up from my seat. Fortunately, the flight attendants checked the seat belts one by one half an hour before landing and told everyone to fasten them." Another passenger said that a male passenger sitting next to him was also scared, holding the seat tightly with his hands, and the atmosphere in the cabin was very tense.

  At the moment of landing, the reporter sitting by the window obviously felt that the fuselage was tilted by the wind, but he could also feel that the captain was trying to keep the plane balanced. "The model of this flight is Airbus A330, which belongs to a large plane. The big planes are so bumpy that it is even more difficult for those small planes to land. " According to the crew, it was the strong wind that caused the plane to encounter strong airflow during the descent. At about 16: 30, the passengers stepped off the plane one after another. When the stewardess opened the hatch, the passengers standing on the gangway were blown unsteadily by the wind. The flight attendant security officer helped the passengers with their luggage. According to him, it was not easy to land safely in the strong wind, and several planes have not landed smoothly yet because of the strong wind.

  Several pieces of the wall of the new house were torn off by the strong wind

  The roof of the kindergarten downstairs was smashed.

  (Reporter Zhang Qunchen) At about 2 pm yesterday, the wall skin on the west side of Unit 3, Building 2, Phase III, Yuefu Community, Changping District Park was blown off by the strong wind, and a large number of wall skin falling from the sky landed in the kindergarten downstairs. Fortunately, yesterday was Sunday, and there were no children in the park. It is worth noting that the third phase of Park Yuefu was just delivered at the end of last year. The reporter learned from the residential property that after the incident, the property company discussed the emergency plan with the developer, and the staff immediately surrounded the incident with a warning line.

  In the video shot by Ms. Shao, the owner, the plants in the community were staggered by the strong wind, and the wall skin on the facade of the residential building began to bulge gradually, and then a large area of wall skin began to fall off. With the screams of the owner, these walls fell in the kindergarten near Building 2. The falling walls have smashed many holes in the roof of kindergarten classrooms, and many walls are scattered in the children’s activity area. "Fortunately, there are no children in class, otherwise it would be much more dangerous!"

  When the reporter rushed to the scene, there were three traces of wall peeling off on the facade on the west side of Unit 3 of Building No.2, and there was a wall peeling on the top in the wind. The owner, Ms. Shao, told the reporter that the three wall skins fell separately within one hour.

  The road downstairs has been surrounded by the property with a warning line. The reporter noticed that the falling wall skin also smashed the iron railing downstairs on the second floor. The area surrounded by the warning line is also the only way for the owners of Building No.2 to go home. "Whether going out or going home, we can only take the underground garage now, and we dare not go on the ground."

  Ms. Shao told reporters that the third phase of Building No.2, where the wall skin fell, was handed over at the end of last year, and some owners are still renovating their houses. The reporter learned that after the incident, the residential property company immediately surrounded the perimeter of Building No.2 with a warning line, prohibiting pedestrians from passing here, and sending additional personnel to clean up the wall skin that fell on the ground.

  Manager Wang of the residential property company said that after the incident, the property discussed the emergency plan with the developer for the first time. First, the dangerous area near Building No.2 was surrounded by a warning line, and then staff were sent to clean up the fallen wall skin. "Considering that some owners’ homes are being renovated, there will be a large number of construction workers coming in and out. We will open the underground garage so that owners and construction workers can pass through the basement first." In addition, Manager Wang said that the developer is investigating the cause of the accident and will repair the wall after the wind stops. Wen he she

  The tree was uprooted and hit the Jinbei car.

  (Reporter Jing Yiming) Yesterday, there was a strong wind in this city, and the maximum wind force reached 7 in an instant. At about 2 pm, a street tree was uprooted by the strong wind on the service road of Nanli Binhe Road in Muxidi, and hit a Jinbei car on the middle side. Fortunately, no casualties were caused. When the reporter visited, he found that there were many "hidden dangers of strong winds" around the road, but there were many elderly people exercising, reminding everyone to pay attention to safety.

  According to the photos taken by netizens on the Weibo, the reporter quickly found the location of the incident. The fallen street trees and smashed vehicles at the scene have been cleaned up, leaving a deep pit on the sidewalk, and the surrounding floor tiles have also been lifted.

  Witness Mr. Wang told reporters that there were many high-rise buildings around, and the location of the incident happened to be a vent. At that time, when he passed here, the tree had been blown down, and a Jinbei car on the roadside was just hit by the trunk, and the middle of the car body was sunken into a big pit.

  Near the incident site, along the west moat, there are long street parks and green belts. After the incident, the reporter also saw that although the wind is strong, there are still many citizens walking and relaxing along the river. Around them, there are a lot of branches and bicycles that are "knocked down" by the wind. During the visit, an old man sitting on a bench was almost hit by a large branch that suddenly fell. On the Weibo, there are also many netizens "taking photos". In the afternoon, trees have been blown down in many areas. Wen he she

  Wind coping

  Trim the crown and check it in time.

  (Reporter Sun Wenwen) Yesterday, Beijing was "attacked" by a strong wind, with a local gust of more than 8, and many places such as Dongcheng District, Xicheng District and Haidian District had fallen or broken trees. The reporter learned from the Beijing Municipal Bureau of Landscaping and Greening that all units have been required to actively deal with strong winds in light of the actual situation of the industry.

  In view of this situation, the Municipal Bureau of Landscaping and Greening has made relevant arrangements urgently. On the one hand, all units are required to pay attention to weather changes, strengthen duty emergency, strictly implement the leadership shift duty system, and make preparations for standby personnel, vehicles, equipment and materials; Strengthen the management of landscaping construction, increase the safety patrol of the construction site, and prevent casualties caused by falling buildings; Intensify the inspection of greening landscape, find and clean up dangerous situations such as fallen trees and broken branches on roads in time, and strictly prevent tree falling injuries and accidents that affect the safe operation of cities.

  Prune the crown that is too large, support and protect the newly planted trees, and investigate the pests and diseases at the same time. The reporter learned that at present, the urban landscaping departments have set up emergency detachments to timely investigate and solve unexpected problems.

The Farewell focused on social topics and cultural differences caused collisions.

1905 movie network news The popular film of the Oscar season has been released nationwide since the winter solstice on January 10. "Grandma has cancer. Do you want to tell her?" It has become the focus of the audience’s hot discussion. On December 25th, the film released a topic video with the theme of "My family is terminally ill, should I tell TA".

And this is not only a problem that the characters will encounter, but also a story with cultural characteristics. Since January 10th, when the Winter Solstice announced the rescheduling, the film The Farewell has aroused heated discussion among the media, film critics and ordinary netizens, and even some viewers who have seen the screening can’t wait to express their desire to "brush it again".

Family views are constantly colliding, and white lies all come from love.

The film The Farewell is based on the true story of director Wang Ziyi, telling the farewell story of Chinese families: Grandma has cancer, should I tell her? The latest topic video released by the film is "Grandma has advanced lung cancer, do you want to tell her?" At the beginning, different views of family members are thrown out one after another. Billie, the heroine played by Awkwafina, thinks that grandma should have the right to know. "Grandma has little time, but she should know her illness";

However, Billie’s parents, uncles, aunts, young aunts and other family members believe that "not telling her the truth is to share her ideological pressure". Starting from a topic of great social significance, the film is ostensibly telling lies. In fact, it is more about how to love your family in a respectful way and how to learn to say goodbye.

In fact, there is no right or wrong to tell or not to tell, as director Wang Ziyi said: I don’t have a clear answer, I don’t know what is right. What I do know is that this lie made my grandmother and I spend three months in China. It gave me all these experiences with my family that I wouldn’t normally have. "

Awkwafina, the leading actress, stood in the role of Billie at first, and then she gradually understood in the filming, "Because you don’t want her to bear this pressure alone, I understand every point now". In the final analysis, the point of a lie is love, and what the film hopes to convey is how to say goodbye to the people we love. In the sincere and touching emotional background, everyone may be able to find an answer about themselves.

The Farewell, the most eye-catching dark horse in the Oscar season, is highly anticipated once it is finalized.

The film The Farewell became the most remarkable dark horse in the Academy Awards season in North America. She not only won the double nominations of the 77th Golden Globe Award for Best Foreign Language Film and Best Actress in Music/Comedy Film, but also won four nominations of Critics’ Choice Award and three nominations of Women Online Film Critics Association Award, and was selected as the top ten films of the American Film Institute in 2019. The media at home and abroad are optimistic that the film will make some gains in the Oscars. Director Ang Lee even listed Variety as his favorite movie in 2019 in the "Directors on Directors" activity specially planned by Variety.

On the evening of December 22nd, once the film was announced to be rescheduled for January 10th, it attracted much attention and became the focus of the audience’s expectation and search. Many media and film critics took the initiative to forward the film as "a remarkable dark horse in the Oscar season".

Netizens also expressed their expectations, "I think it’s a warm movie when I look at the materials, and I want to watch it with my grandmother", "I’ve seen some screenings before, and I feel more empathetic than I thought, and I’m full of life, love and satisfaction. Finally, I’m going to support another wave." Awkwafina, the heroine, has also become a hot topic for many audiences. "I heard that she has been nominated for many leading actress awards and I want to go to the cinema to see her performance." "All the movies I have seen recently have Awkwafina, and I also want to see The Farewell for the heroine.".

The film The Farewell is directed by Wang Ziyi, starring Awkwafina, Zhao Shuzhen, Mattei and Lin Xiaojie, and will be released nationwide on January 10th.


"Comfort Zone" wherever you drive, test drive Haval’s second-generation big dog Hi4 version

To be honest, when I saw Haval for the first time, I didn’t feel good-looking, and even felt a little stunned. It may be that the Great Wall took into account the elements of tanks and market positioning, so it moderately recovered the impression that Haval should be tougher. At most, the exposed rivets on the eyebrows are very eye-catching. Therefore, Haval’s second-generation big dog has obviously learned from experience, and the overall design is more mature and textured. The headlights are no longer just for the front. Under the contours of many car manufacturers have given square boxes, Haval’s second-generation big dog has changed to plump muscle lines throughout the body. I personally think it looks much better

The test drive route starts from the urban area. Sitting in the driver’s seat, I can’t help but take a look at this new interior first. Basically, there are mainstream elements at the moment, such as 12.3-inch full LCD meters, 14.6-inch floating central control screen, and passenger armrests. Using the latest generation of coffee intelligent cockpit systems, the sense of technology and off-road style is quite strong. With a three-spoke multi-function steering wheel and electronic gear bar, as well as many physical buttons, the practicality is also impossible to find fault with. Even the interior is basically covered with soft materials, and even the armrests in front of the passenger are soft. This is really rare.

And there are basically no faults in the configuration. The L2 level driver assistance system, electric induction trunk, HUD head-up display, wireless charging of the front mobile phone, multi-directional electric adjustment and heating of the front seat, memory of the main driver’s seat, 10-speaker sound, automatic folding of the outer rearview mirror lock car, automatic anti-dazzling inner rearview mirror and other functions are also available. I even found the camping mosquito repellent lamp that comes with the car next to the passenger. This thing has 5 light modes, and it also has a magnetic suction design, which is convenient for you to attach to the body. More importantly, it is also a mosquito repellent lamp, which helps the owner think of the needs when camping.

As for the performance in space, Haval’s second-generation big dog has a length, width and height of 4705 * 1908 * 1780mm, a wheelbase of 2810mm. Under the long-axis and short-suspension design, it has a shaft-length ratio of 0.597, a room gain rate of 62.6%, and a trunk volume of 483L to a maximum of 1362L. It can also find more storage space than other competing products everywhere, such as a separate beverage storage slot on the door, and an elastic belt is also used to fix it, which is quite attitude.

It doesn’t seem necessary to buy an electric SUV.

Pressing the engine start button, I forgot for a while that this Haval second-generation big dog was a PHEV, and I pressed it several times. I expected it to be accompanied by a sound wave after starting, but after failing, I was not disappointed. For me, who has tested too many hard-line SUVs in the past, this quiet environment may still be a little uncomfortable in such a masculine SUV.

But after the start of the feeling, my mood changed, I don’t know why, the first impression in my mind is actually Prado, not because the second generation of Haval big dog is better, but that the Prado, which is worth several times more, may not reach such a mobile experience.

But I fully agree with the brand value. It is an intangible value other than the product itself, representing historical accumulation, more user reputation, etc. But if you are not too interested in these, buying a Haval second-generation big dog is really enough.

Because the Haval second-generation big dog Hi4 version at low speed is powered by pure electricity when fully charged, you can also hear quite obvious pedestrian warnings. During urban driving, the vehicle is mainly driven by the rear motor. Only when accelerating or overtaking, the vehicle will switch to four-wheel drive mode. This acceleration process is basically the same as that of an electric vehicle. It is quiet but low-twist, and the weight of the body is invisible. It can achieve 0-100km/h acceleration of 6.3 seconds at the fastest. This is based on traditional fuel power in the past. I think even 3.0T is difficult to achieve the same performance. However, the main fuel engine of the Haval second-generation big dog Hi4 version is only 1.5T.

And Hi4 technology has a total of 3 power modes and 9 working modes. Its structure includes a two-in-one arrangement of front axle motors, which can both generate electricity and drive, with a maximum power of 70kW and a maximum torque of 160N · m. The rear drive module assembly directly drives the rear wheels, forming a 50:50 ratio with the front axle, a maximum power of 150kW and a maximum torque of 350N · m, so that the overall system has a comprehensive power of 278kW and a comprehensive torque of 750N · m. This layout also abandons the traditional axle, not only does it lack the existence of a fragile part (if it is often used off-road), but the center of the rear baseplate finally does not need to see that annoying bulge.

So before arriving at today’s off-road experience venue, Haval’s second-generation big dog Hi4 version has a certain off-road performance, but the feeling of driving it is obviously to seize the original owners who are used to city SUVs. The appearance looks tough, but in fact it is as easy to drive as a car. The light power response is one thing. The quiet of the Haval second-generation big dog Hi4 version is really good. The speed has to reach 120km/h to hear the wind cutting sound. I also think that the level of NVH is comparable to that of a car. In addition to the seats being very thick and soft, the rear windows are even arranged with manual sunshades. This design can make many MPVs feel embarrassed.

The other place you don’t want to face is the "comfort zone"?

In fact, I have always believed that the new car with excellent off-road performance does not make much sense, after all, it will be accompanied by the high price of the car to make the owner reluctant, but it is the second generation of Haval big dog, even if the top match does not exceed 200,000 car, in the car cycle can really participate in the outdoor off-road practice probability.

So this is also one of the reasons why Haval’s second-generation big dog joined Hi4 technology. After all, high fuel consumption has always been a flaw in off-road SUVs. It is not about the fuel money, but to really plan a long-distance crossing trip. You don’t need to modify a secondary fuel tank.

Of course, Haval’s second-generation big dog Hi4 version is only advertised as "3/4 scale light off-road" in the original factory, but after an afternoon of actual experience, I think it is enough to meet the needs of 95% of users for self-driving in the suburbs.

Because in the final analysis, it is still inseparable from this new set of intelligent four-wheel drive electric hybrid technology Hi4, so even if the traditional three-lock structure is missing, you can also achieve the same effect by distributing the output of the front and rear axle motors, which is the existence value of this iTVC intelligent torque vector control system. In fact, it is not too complicated to think about. When the system detects that the wheels are slipping or suspended, you don’t have to worry about too much power being distributed to the wheels and idling meaningless. The motor can be fully attached to the wheel for escape, which is also the reason why electric SUVs can make a U-turn in place, while traditional fuel vehicles cannot do it for a lifetime.

In addition, the motor has the characteristics of instantaneous high torsion output, so even if it is deep in the shell crater and other terrain, it can easily get out of trouble. After all, it has a design with an approach angle of 24 °, a departure angle of 30 °, and a minimum ground clearance of 200mm. And fuel vehicles may only be solved by means of large-displacement engines in a hard-on way. Therefore, the solution used by Haval’s second-generation big dog Hi4 version to interpret off-road is undoubtedly more like the principle of "four or two thousand gold". Any energy released in the wheels and moving forward is basically not wasted. Many times, the intervention of the engine is the icing on the cake, and the sound of running on the steep slope can also give people an impression of being polite.

And many campsites are also equipped with charging stations. If the owner wants to release the off-road performance of Haval’s second-generation big dog Hi4 version more perfectly, it is recommended to drink a cup of coffee and charge it. You can have a 102km NEDC pure electric cruising range, allowing the vehicle to achieve a WLTC comprehensive fuel consumption of 1.83L/100km. When you arrive at the camp, you can also use the V2L external discharge function. When fully charged, you can discharge electricity for 30 hours. One night in the field is enough.

Write after the text:

Haval’s second-generation Big Dog Hi4 version allows users to indulge in the wild at a lower cost, not only allowing more users to "afford" four-wheel drive off-road SUVs, Haval Big Dog has inherited more than 30 years of SUV manufacturing experience, and the products can also stand the test in terms of quality and reputation. After driving it once, it is really difficult not to be planted by it.

Project Fanxing focuses on "pulse-taking", "consultation" of cases, and evaluation of development and reform cases. ……

Original Shenguanban Liu Peng Shashi District People’s Court

What is the problem with the development and reform case? How to grasp the unified standard of referee? How to improve the quality and effectiveness of cases? Thereby enhancing judicial credibility? On September 19th, the 6th issue of "Shafa Lecture Hall" of the "Stars Project" of Shashi District People’s Court started as scheduled. The theme of this issue focused on the development and reform cases in our hospital this year, analyzed and judged the overall operation of the development and reform cases, and comprehensively discussed the difficulties and blocking points in the development and reform cases. Judges and assistant judges of all posts will attend the meeting.

During the activity, 10 members of the Judicial Committee took the stage to speak in turn according to their respective evaluations. With their profound legal knowledge and rich trial experience, they analyzed the trial procedure, fact finding and legal application of the case in depth, accurately pointed out the problems existing in the trial of the case, and made sharp and concise language, and put forward targeted suggestions on how to improve the quality of the case.

Wang Xi, deputy secretary and vice president of the Party Group, said that the evaluation of the reform cases is not only a "physical examination" of the cases that have been reformed, but also a "alignment" of the superior courts in the application of similar laws and the direction of adjudication, so as to keep the judgment scale and handling methods of our court consistent with those of the superior courts and reduce the number of cases that have been reformed.

Wang Zhonghua, party secretary and president of the hospital, stressed that the quality of cases is the lifeline of trial work, and the development and reform of cases is a key indicator to measure the quality of cases and the satisfaction of the masses. The hospital should adhere to the problem orientation, deeply analyze the causes of development and reform, and respond to the new expectations of the people with new results in trial work. First, adhere to the problem orientation. It is necessary to seriously reflect on the reasons for the reform, learn lessons from each case, accumulate experience for future trial work, and improve the ability to resolve disputes. The second is to improve business standards. "Sharpening the knife does not mistake the woodcutter". It is necessary to make good use of the auxiliary tools for handling cases, such as the live answer network, case base and case retrieval, and through extensive access to relevant documents and materials, strengthen the understanding of the legislative intent, improve the level of identifying legal facts, improve the quality of cases, and reduce the number of cases that have been changed. The third is to compact the regulatory responsibility. The president of the hospital should give full play to the responsibility of trial supervision and management, strictly implement the supervision of "four types of cases" and the review of cases, and strictly control the quality. It is necessary to give full play to the role of professional judges’ meetings and trial committees in summing up trial experience and unifying judgment standards, so as to improve the overall quality of cases.

Original title: "The Stars Project focuses on" pulse-taking ",case" consultation ",and the case of development and reform is being commented …"

Seize the opportunity in the digital age, and digitalize the natural sunshine to empower the high-quality development of the health industry.

China Net Finance on September 11th (Reporter Duan Siqi) With the comprehensive promotion of the construction of "Healthy China", "health" has become the focus of the whole people’s attention, and the masses’ demand for "comprehensive health" is increasing day by day. Improving product quality, standardizing market promotion and providing accurate services are the people’s longing for a better life and the social requirements for the nutritious and healthy food industry.
"We often say’ do the right thing’, which means’ do the right thing’ when no one is paying attention to you. Adhering to this principle, natural sunshine has maintained a very rapid growth in China and even the global market. " Meulens, CEO of Natural Sunshine Global, said at the media communication meeting on September 10th.
Natural Sunshine, a well-known nutritional supplement brand, was established in Utah, USA in 1972. In 2016, Natural Sunshine officially launched the China market plan. Over the years, natural sunshine has deeply studied the needs of consumers, constantly explored the track of "intestinal health", at the same time insisted on deep cultivation of serious nutrition, strictly followed the "combination of learning and research" and "clinical demonstration", and adhered to the "high-quality obsessive-compulsive disorder" of full-link quality inspection. At present, the natural sunshine research and product team has created more than 600 products by optimizing product formulas and researching innovative ingredients, silently guarding the health of consumers in more than 40 countries and regions around the world.
According to the financial report of Natural Sunshine in 2022, Asia became the largest business market of Natural Sunshine in 2022, with an annual increase of 15.4% to US$ 196 million. The steady growth of Asian market performance is inseparable from the in-depth exploration of natural sunshine’s marketing channels for service providers in the past year. After launching a variety of word-of-mouth products for the market one after another, Natural Sunshine also increased its digitalization, strengthened its publicity and marketing efforts, and promoted customer growth with a stronger brand effect.
Zhou Luhao, senior vice president of Natural Sunshine and president of China District, said in an interview with China Net Finance reporter that "innovation led by digital technology" is one of the company’s three major strategies, and it is also the top priority of strengthening development in recent years. Natural Sunshine spares no effort to contribute to the development of digital octopus, and the bottom layer is omni-channel with service providers as the core, aiming at fully empowering service providers and creating an entrepreneurial platform to please consumers.
It is understood that Natural Sunshine has built a business tool flow and digital model from multiple angles, and connected a diversified digital brand communication and sales tool system in series. A series of digital channel tools including "anti-age APP" and "star selection applet" have been launched successively to provide sufficient support for marketers, which not only greatly improves the business level and service quality, but also guides the industry to improve the service model. It is also through the field of incoming live broadcast and short video, spreading health concepts from a more cutting-edge digital perspective and communicating with young people at zero distance.
Zhou Luhao, senior vice president of Natural Sunshine Global and president of China District, introduced to the author that at the annual meeting of "Broadcast Wonderful" broadcasters held in Changzhou, Natural Sunshine released the new tentacles, new channels and new tools of "Digital Octopus", aiming at helping the health anchors of Tik Tok and Aauto Quicker to achieve accurate customer acquisition. At the same time, Star Selection applet has launched the function of "matching at will" of personalized product matching service based on family health planner, and users can directly match any product combination by "dragging and dragging" to complete personalized product customization and realize one-click forwarding and recommendation. This is another upgrade since the release of digital Octopus in 2020, which fully empowers the omni-channel business model with service providers as the core. In addition, the "Unbounded Material" applet launched by Natural Sunshine in the first half of this year will continue to help service providers to produce high-quality content efficiently and quickly, and provide massive pictures and content materials to help quickly get out of the circle. The digital omni-channel octopus of natural sunshine is becoming full and strong, and the digital product clusters are appearing one by one, which fully shows the powerful digital strategic layout and digital operation ability of natural sunshine.
Norman Dan, Global Executive Vice President of Natural Sunshine and President of Asia-Pacific Region, also said that due to the positive changes brought by the business model and the full empowerment of products and digital tools, the Chinese mainland market of Natural Sunshine will continue to grow in the second quarter of 2023, with a performance growth of 36%. The sales target of Asian market is expected to increase by 50% in the next 2-3 years, and it is predicted to reach 300 million US dollars. Natural Sunshine China will also continue to adhere to the omni-channel strategy with service providers as the center, enhance the localization of R&D and product professionalism, and expand marketing channels digitally, so as to promote user growth by strengthening brand effect and sustainable development.
The above pictures are authorized by natural sunshine to be used by China Net Finance.
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Domestic beauty products are "out of the circle" and it is time to sail overseas

● Our reporter Fu Suying Duan Fangyuan
"When I traveled to Japan during the Spring Festival this year, I actually saw Huaxizi’s counter in Shinjuku, and it was full of China elements, such as’ concentric lock lipstick’, which made people particularly cordial." Wang Wei, who lives in Beijing, told the china securities journal reporter, "I also found that many beauty bloggers in Japan and South Korea often share China brand beauty products in short videos, and the number of hits is very high."
Since 2023, domestic beauty cosmetics have become popular overseas, and gradually gained a foothold in Japan, South Korea and Southeast Asia with great development potential. According to national customs data, the annual export value of cosmetics in 2023 was 26.37 billion yuan, a year-on-year increase of 39.3%. According to industry insiders, in the past two years, domestic beauty cosmetics have made a "good start" by virtue of China elements, accurate positioning, high cost performance and developed cross-border e-commerce, with broad prospects. However, at present, the road to the sea for domestic beauty cosmetics is still in its infancy. Compared with international brands, there is still a long way to go in research and development, design, marketing and channel construction.
At the right time to go to sea
Hua Xizi settled in Amazon, Japan in 2021, and its "concentric lock lipstick" rushed to the top three in the lipstick real-time sales list on the first day of its launch. In 2023, the pace of Hua Xizi’s going to sea was further accelerated. In August, he settled in the head office of Isetan Shinjuku, a high-end shopping mall in Japan, and opened the first overseas seasonal limited offline store.
Gabby Chen, president of Huaxizi International Business, said that the Japanese cosmetics market is very mature and the Chinese and Japanese cultures blend together. Huaxizi chose Japan as the first stop to go to sea, aiming to seek new breakthroughs in the international beauty stage with the help of the tempering of product strength and brand strength in the high-standard market. "Going to Japan has accumulated experience and reputation for us to further explore international markets such as Europe and the United States. Since receiving the first overseas order in 2018, we have sold it to more than 100 countries and regions around the world through brand independent stations and e-commerce platforms. "
Hua Xizi has become a model for domestic beauty brands to speed up going to sea in recent years. Among the domestic beauty brands that go out to sea, in addition to the cutting-edge brands with keen sense of smell in the market, such as Hua Xizi, Hua Zhi and ZEESEA Zise, Betani, Hua Xi Bio and other domestic beauty leaders are the first.
Among the sea destinations, Japan and South Korea, which have mature markets, similar geographical areas and cultural compatibility, have become the first choice for domestic beauty brands. In addition to Hua Xizi’s deep-rooted Japanese market, cost-effective domestic beauty cosmetics are also popular in South Korea. Previously, "China Beauty Makeup sells well in South Korea" also boarded a hot search in Weibo. Data show that in the first eight months of 2023, China’s cosmetics exports to South Korea increased by about 190% year-on-year.
At the same time, domestic beauty brands have also targeted the Southeast Asian market with great development potential. Guotai Junan Securities believes that Japan and South Korea, two mature beauty markets, have high consumer groups, which are suitable for the export of beauty products with outstanding cultural attributes and aesthetic differentiation. Usually, makeup categories are more suitable. In contrast, the economy of Southeast Asia as a whole shows strong growth, and beauty brands are expected to enjoy the consumption upgrade bonus in the above areas.
Taking Betaine as an example, the company began to make efforts in overseas markets in 2023, and the first layout was Southeast Asia. "Southeast Asia has a large population and great market potential. At the same time, Yunnan, where the company is headquartered, has a geographical advantage, which helps the company to better formulate its market strategy." The relevant person in charge of Betaine told the china securities journal reporter.
Outstanding comparative advantage
In recent years, domestic beauty cosmetics have been able to compete in overseas markets, which stems from their comparative advantages in research and development, design, channels and marketing strategies.
A number of people in the industry said in an interview with china securities journal that from the perspective of sub-categories, the categories of domestic beauty products that go abroad are concentrated in the field of make-up, and the emerging new brands are the main ones. In recent years, domestic cosmetics have achieved breakthroughs in many overseas markets with high cost performance, differentiated and visually impactful packaging and materials, and accurate marketing strategies.
The rise of cross-border e-commerce has also paved the way for domestic beauty products to go to sea. According to the above-mentioned Betani related persons, Winona, a brand of the company, has settled in the mainstream e-commerce platforms in Southeast Asia such as Shopee and Lazada. In 2023, Betani set up an overseas business team and set up a Southeast Asia operation center in Bangkok, Thailand, covering Malaysia, Thailand, Indonesia, Singapore, the Philippines and other countries.
In recent years, with the continuous investment in research and development, domestic beauty products have become more and more emboldened to go to sea. Donghai securities believes that domestic beauty cosmetics have a complete industrial chain, which can save a long time compared with overseas brands in many aspects, such as formula debugging, inspection process and trial production scheme, so it is easier to meet the changing needs of consumers.
The person in charge of Huaxi Biology told the china securities journal reporter: "At present, the company has built six R&D platforms, including synthetic biology research and development, microbial fermentation, application mechanism research and development, pilot transformation, crosslinking technology and formulation technology research and development, and developed a series of bioactive products with hyaluronic acid as the core. Among them, hyaluronic acid includes more than 200 products of pharmaceutical grade, cosmetic grade and food grade. "
Tell the "China Story"
While domestic beauty cosmetics are rising rapidly in overseas markets, there is still a certain gap compared with international brands. "On the whole, the domestic beauty brands are still in their infancy, and their market share and brand influence are still limited. There is still a long way to go." A person in charge of a domestic beauty brand told the china securities journal reporter.
"The core technologies of the beauty industry, especially high-end products, are monopolized by overseas brands. The technical content of domestic beauty products is relatively weak and the homogenization is serious. At the same time, overseas brands have occupied a dominant position in the hearts of global consumers after years of accumulation, and domestic beauty cosmetics need to continue to strengthen brand building. In addition, domestic beauty cosmetics have risen rapidly with the help of online platforms, but the sales expenses are large, which will squeeze the gross profit margin of products and is not conducive to the cultivation of long-term competitiveness. " Fu Yifu, a senior researcher at Xingtu Financial Research Institute, told the china securities journal reporter.
He suggested that domestic beauty brands should further enhance their R&D capabilities, improve product quality, and at the same time strengthen the construction of brand power, so as to tell the "China story" well with the opportunity of going to sea. While consolidating the advantages of online channels, we will continue to make efforts offline to make up for the shortage that consumers can’t personally test online, help users make purchase decisions quickly, improve consumers’ perception, and further stimulate consumers’ willingness to buy.
Gabby Chen said that product development and quality control should meet the standards of different countries and regions, including formula review, global skin color matching and environmentally friendly packaging. At the same time, how to balance China elements and international aesthetics in cultural expression is also a big test. In addition, the company is still trying to adapt to the consumption habits of different markets, especially the offline retail experience.
Donghai securities suggested that from overseas experience, going to sea is the only way for the development of head enterprises. Perfect brand matrix is the cornerstone of the company’s outward expansion, and international brands meet different consumer needs through multiple brand matrices and different categories. For example, L ‘Oré al, Estee Lauder and Shiseido have over 20 sub-brands, covering skin care, make-up, perfume and hairdressing.
Source: china securities journal.
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Real hammer! IPhone 12 20W charger passed 3C certification: finally upgraded.

According to the previous news, Apple’s new iPhone 12 Pro series may support 20W fast charging, and the new USB-C power adapter is in mass production. Recently, some netizens found that Apple’s new USB-C power adapter has successfully obtained 3C certification, which also dropped a real hammer for the previous news.
As shown in the figure, this brand-new power adapter with 3C certification is made by Flextronics Power (Dongguan) Co., Ltd., and its model is A2244, which supports 9V/2.22A fast charging at most, that is, 20W fast charging, which is basically consistent with the news exposed before.
Although 20W fast charge is somewhat inferior to the latest 120W fast charge and 125W fast charge released by Android phones, it will be the best charging experience for fruit powder on mobile devices. You know, before this, Apple’s iPhone series products came standard with a 18W USB-C power adapter, and even a 5V1A power adapter version. 20W fast charging will undoubtedly improve the charging speed of the new machine.
In addition to this one, Apple also recently passed 3C certification for a 5W power adapter. This brand-new 5W power adapter is made by Flextronics Sales & Marketing (A-P) Ltd., and its model is A1443, which supports 5V/1A at most, giving mobile phone users who are not sensitive to fast charging one more choice.
However, the fast charging experience is not free. Guo Ming, an analyst at Tianfeng International, predicts that the new iPhone(iPhone 12) series will no longer be provided with a power adapter randomly, so as to reduce the material cost, and wired headphones will also be randomly cancelled. After purchasing iPhone 12, users can purchase 20W power adapter /5V1A power adapter. If you want to recharge, you have to pay for it yourself.
Personally, this practice is another strategy for Apple to increase the income of accessories. Apple hopes to attract users to buy 20W power adapters or wireless charging boards in this way. It is conceivable that the sales of related accessories will definitely increase after the official launch of the iPhone 12 series.In terms of price, the 18W power adapter currently sold by Apple is 243 yuan, and it is expected that the price of Apple’s new 20W charger should be similar.
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