2024 China Consumer Trend Report Releases Key Words of Steady Progress and New Year.
On January 11th, Zhimeng Consulting hosted the 2024 Consumer Trends Conference in Beijing, and officially released the Report on Consumer Trends in China in 2024 (hereinafter referred to as the Report).
Xiao Mingchao, founder and CEO of Zhimeng Consulting, interprets the 2024 China Consumer Trend Report.
The Report points out that "steady progress" and "innovation" are the key words of the consumption trend in 2024, and "steady progress" represents the control and grasp of the consumption rhythm. Consumers will reset their consumption desires, and they are increasingly unwilling to be bound by the emotions that create consumption anxiety, hoping to keep their needs awake; "To be new" means that consumers are looking for spiritual enrichment through more experience and exploration, pursuing emotional value inward and exploring self-relaxation outward, which will become a new yardstick of life.
According to the Report, the top 10 consumption trends in 2024 are prudence and shrewdness, self-admiration, outward exploration, fireworks narration, minimal quality, convenience and enjoyment, essence and health preservation, value reconstruction, youth experience and sustainable brand. Combined with the top 10 trends, the report also analyzes and interprets 45 cases of brand trend practice and application from different industries, which not only scans the China consumer market in 2024, but also puts forward trend application strategies for brands to grasp the latest pulse of the consumer market.
At the scene, the conference also invited experts and business representatives from the State Council Development Research Center, Market Economy Research Institute, Tong Ren Tang, SAIC Volkswagen, McDonald’s China, Pot Circle Food Exchange, Haier Zhijia, Sun Yat-sen University, Netease Wenlv, Xiaohongshu and other institutions to give keynote speeches on the theme of 2024, from macroeconomic trend judgment to brand development and trend practice, and jointly explore the path of high-quality and sustainable development of enterprises.
It is reported that as an innovative strategy and content marketing company based on consumption trends, Zhimeng’s China Consumption Trend Report, which has been released regularly every year since 2017, has become a trend guide for China’s consumer market to lead countless brands and enterprises to find the correct trend strategy. (Reporter Xiao Chunfang)
Source: Guangming Net
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