Seize the opportunity in the digital age, and digitalize the natural sunshine to empower the high-quality development of the health industry.
China Net Finance on September 11th (Reporter Duan Siqi) With the comprehensive promotion of the construction of "Healthy China", "health" has become the focus of the whole people’s attention, and the masses’ demand for "comprehensive health" is increasing day by day. Improving product quality, standardizing market promotion and providing accurate services are the people’s longing for a better life and the social requirements for the nutritious and healthy food industry.
"We often say’ do the right thing’, which means’ do the right thing’ when no one is paying attention to you. Adhering to this principle, natural sunshine has maintained a very rapid growth in China and even the global market. " Meulens, CEO of Natural Sunshine Global, said at the media communication meeting on September 10th.
Natural Sunshine, a well-known nutritional supplement brand, was established in Utah, USA in 1972. In 2016, Natural Sunshine officially launched the China market plan. Over the years, natural sunshine has deeply studied the needs of consumers, constantly explored the track of "intestinal health", at the same time insisted on deep cultivation of serious nutrition, strictly followed the "combination of learning and research" and "clinical demonstration", and adhered to the "high-quality obsessive-compulsive disorder" of full-link quality inspection. At present, the natural sunshine research and product team has created more than 600 products by optimizing product formulas and researching innovative ingredients, silently guarding the health of consumers in more than 40 countries and regions around the world.
According to the financial report of Natural Sunshine in 2022, Asia became the largest business market of Natural Sunshine in 2022, with an annual increase of 15.4% to US$ 196 million. The steady growth of Asian market performance is inseparable from the in-depth exploration of natural sunshine’s marketing channels for service providers in the past year. After launching a variety of word-of-mouth products for the market one after another, Natural Sunshine also increased its digitalization, strengthened its publicity and marketing efforts, and promoted customer growth with a stronger brand effect.
Zhou Luhao, senior vice president of Natural Sunshine and president of China District, said in an interview with China Net Finance reporter that "innovation led by digital technology" is one of the company’s three major strategies, and it is also the top priority of strengthening development in recent years. Natural Sunshine spares no effort to contribute to the development of digital octopus, and the bottom layer is omni-channel with service providers as the core, aiming at fully empowering service providers and creating an entrepreneurial platform to please consumers.
It is understood that Natural Sunshine has built a business tool flow and digital model from multiple angles, and connected a diversified digital brand communication and sales tool system in series. A series of digital channel tools including "anti-age APP" and "star selection applet" have been launched successively to provide sufficient support for marketers, which not only greatly improves the business level and service quality, but also guides the industry to improve the service model. It is also through the field of incoming live broadcast and short video, spreading health concepts from a more cutting-edge digital perspective and communicating with young people at zero distance.
Zhou Luhao, senior vice president of Natural Sunshine Global and president of China District, introduced to the author that at the annual meeting of "Broadcast Wonderful" broadcasters held in Changzhou, Natural Sunshine released the new tentacles, new channels and new tools of "Digital Octopus", aiming at helping the health anchors of Tik Tok and Aauto Quicker to achieve accurate customer acquisition. At the same time, Star Selection applet has launched the function of "matching at will" of personalized product matching service based on family health planner, and users can directly match any product combination by "dragging and dragging" to complete personalized product customization and realize one-click forwarding and recommendation. This is another upgrade since the release of digital Octopus in 2020, which fully empowers the omni-channel business model with service providers as the core. In addition, the "Unbounded Material" applet launched by Natural Sunshine in the first half of this year will continue to help service providers to produce high-quality content efficiently and quickly, and provide massive pictures and content materials to help quickly get out of the circle. The digital omni-channel octopus of natural sunshine is becoming full and strong, and the digital product clusters are appearing one by one, which fully shows the powerful digital strategic layout and digital operation ability of natural sunshine.
Norman Dan, Global Executive Vice President of Natural Sunshine and President of Asia-Pacific Region, also said that due to the positive changes brought by the business model and the full empowerment of products and digital tools, the Chinese mainland market of Natural Sunshine will continue to grow in the second quarter of 2023, with a performance growth of 36%. The sales target of Asian market is expected to increase by 50% in the next 2-3 years, and it is predicted to reach 300 million US dollars. Natural Sunshine China will also continue to adhere to the omni-channel strategy with service providers as the center, enhance the localization of R&D and product professionalism, and expand marketing channels digitally, so as to promote user growth by strengthening brand effect and sustainable development.
The above pictures are authorized by natural sunshine to be used by China Net Finance.
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