"Since the 1960s, the light industrial products produced in Shanghai have experienced unprecedented prosperity in the next 30 years, just like the sudden arrival of midsummer, the irresistible bright sun."

In the memory of Chen Danyan, a Shanghai writer, once all China sneakers were the best-looking warrior in Shanghai, all China butterscotch was the most fragrant white rabbit in Shanghai, and all China quilts and quilts were more respectable and solid in Shanghai. Gradually, Phoenix brand bicycles replaced British Blue Ridge bicycles, Butterfly brand sewing machines replaced American Singer sewing machines, and Shanghai brand films replaced European and American Aikefa and Kodak. A foreigner will take home all the daily necessities he bought in Shanghai. The travel bag he uses is light and strong, with the skyline of the Bund printed on it. The bag is also from Shanghai and is called "Shanghai Brand".

It is these local brands in Shanghai that jointly safeguarded the decency of Chinese people’s daily life in the last century. Now it’s been 30 years, what about those old brands in Shanghai? Since the second half of 2019, Chen Danyan has successively investigated the history and present situation of 40 old brands of light industry in Shanghai, and found that some of them have opened up a new world in line with the trend of the times, some have disappeared in the years, and some have struggled to make ends meet. As a supplement to the new edition of Shanghai in Chen Danyan, this part is presented in an independent chapter.

On February 25th, "What’s Shanghai like in Chen Danyan?" The sharing meeting will be held in the library. Looking at Chen Danyan’s "Shanghai brand all-steel watch", "Butterfly brand sewing machine", "Phoenix brand bicycle" and "Jinxing brand TV set" released in PPT, the readers were full of enthusiasm. Some of them are Shanghai natives, and they talk about what they saw when they were children. Some came from other places, saying that her parents had recalled the scene of shopping in Shanghai when they got married, and the couple specially came to Shanghai to buy a pair of Shanghai brand watches when she got married; Some were German students who came to China in the 1970s, and he still brings back several big bags of white rabbit toffee at the request of German relatives and friends. Others even suggested that Shanghai should set up a museum of light industrial products, and display all the old objects produced in Shanghai one by one, so as to jointly commemorate the time when materials were scarce but practical and romantic.

The life of an era

In fact, these 40 old brands can be found in Chen Danyan’s works. In Shanghai’s nonfiction trilogy (Shanghai’s romance, Shanghai’s golden branches and jade leaves, Shanghai’s legacy of beauty) and the Bund’s nonfiction trilogy (The Bund: Images and Legends, The Maze of Public Gardens, Becoming a Peace Hotel), Chen Danyan intentionally or unintentionally left many detailed and accurate information about objects.

For example, The Bund: Images and Legends published in 2008 wrote: "Her fiance bought a full set of high-quality household items in the Friendship Store for her family: Shanghai brand all-steel watch, Butterfly brand sewing machine, Phoenix brand bicycle and Venus brand TV set." Another example is: "Countless quilts with blue uniforms and red flowers are flying in the wind, and sometimes you can see the pure wool blanket of Phoenix brand, weaving a pattern of small flowers on all sides of a big flower group. That was the most conspicuous blanket of the year, because it was the blanket laid on the bed when Jinjiang Hotel received the President of the United States. "　

"When I first wrote these six books, I didn’t expect that one day, I would get to the bottom of these old Shanghai brands that appeared in the books. At that time, they were written in detail, mainly because they were non-fiction works and demanded more details than novels. When I did a good job of research and wrote a sentence of comments for them, I found that we could gain insight into the face of Shanghai living in that era. " Chen Danyan told The Paper that they are not only the material life of Shanghainese, but also the spirit of Shanghai.

In the process of investigation, she found Huang Mingxu, the former party secretary of Shanghai Pencil Factory No.2, to check the historical materials. Huang Mingxu is over the age of seventy, and he doesn’t know much about computers. However, he was very excited when he learned about Chen Danyan’s purpose, and told her that he would definitely help her, because no writer had ever asked him to know about the history of light industry in Shanghai-even though it was a glorious history.

Huang Mingxu is still the editor-in-chief of Shanghai Light Industry Chronicle, and he is in charge of tracing the history of Shanghai Light Industry.　

"Most of these old Shanghai brands emerged around the 1960s. At that time, everyone had a strong desire to contribute more to the construction of this country." Later, Chen Danyan discovered that there was an almost naive optimism, a kind of temperament of "let’s paddle" desperately. This spirit and temperament are shown in bright blue, red, yellow and changeable green. Especially for the use of green, grass green reminds people of the genuine trousers of teenagers in the 1970s, while gray green reminds people of the special green in the Shanghai Month brand.

"Shanghai is a city that maintains and respects daily life, but its spirit has always had the ideal of being one in the world and walking side by side with Britain and the United States." Chen Danyan said.

A simple and naive beauty

In Chen Danyan’s view, Shanghai’s light industrial products and handicrafts have actually provided a socialist city lifestyle in the long process of urbanization transformation in China. However, after the reform and opening up, the lifestyle brought by China’s own handicrafts and light industrial products, as well as people’s thinking and practice in daily life, gradually disappeared from the products provided by supermarkets and luxury goods markets all over the world.

Let’s talk about the "Shanghai bag" that is all the rage. With the gradual opening of the luggage market in 1990s, brands all over the world sold in Chinese mainland, and Shanghai brand bags were gradually discontinued. When Chen Danyan began to look for its trademark right, it found that "Shanghai Brand Bags" did not exist and could not register trademark patents. Later, she went to find its manufacturer, and also found the Shanghai Leather Luggage Factory, which was the most likely and should be the manufacturer in that year. But no one in the whole factory knew the production details, except that it was the planned economy era in Shanghai when this kind of bag was sold nationwide, and the Shanghai Light Industry Bureau sent orders to various factories in Shanghai for production, and the products were uniformly distributed and sold by the state.　

Many other old brands that have existed so far have also changed from the original "trendy benchmark" to "standard for middle-aged and elderly people". "At that time, the economic life was not developed, and the product first pursued practicality and durability, and then it was fashionable and beautiful." So she thought, is it possible to make those once popular products fashionable and beautiful, and make them become brands acceptable to everyone, especially young people?

In this way, Chen Danyan began his first attempt-redoing the bag printed with the word "Shanghai". In The Bund: Images and Legends, she once wrote about this kind of Shanghai brand bag: "The sketches of the skyline of the Bund buildings were printed on all kinds of artificial leather bags produced in Shanghai from 1960s to 1980s for the first time, and the word’ Shanghai’ was printed above the skyline. This style is simple, strong and durable, and it is equipped with zippered bags and travel bags. Because of its good quality, it is welcomed by Chinese. In the deep hinterland of China, it is a symbol of fashion. "

Chen Danyan’s new bag still uses the word "Shanghai", but it has made changes in shape and accessories to adapt to the current aesthetics, and has also made more explorations in material diversification. "When people see it at first sight, they will immediately feel that this is the bag my mother took when she was a child. This is the bag my father took when he was a child. There are very warm memories of our generation. I will think that when this bag is opened, it is the big steamed bread they brought back from the canteen, then the Reference News, and occasionally the white rabbit toffee. "　

"I think we can slowly leave the part of our lifestyle that has a common memory. They are urban heritages that are easier to disappear than buildings, but more likely to resonate. If we can do this, the lifestyle of this city is both economical and practical, as well as our simple and naive beauty. " She told the The Paper reporter, "I hope that our domestic products in Shanghai can return again and be regarded as the national trend by more young people. Only in this way can these old brands consciously adapt to the current aesthetics, not only satisfied with’ living’, but also pursuing’ living well’. "　

[Attachment] Notes made by Chen Danyan for Shanghai brand in Shanghai, Chen Danyan (part)

Shanghai brand watch

In July, 1955, the Shanghai Light Industry Bureau organized 58 masters in the watch industry in Shanghai to fight day and night for more than 50 days, and made 18 prototypes of fine horse and waterproof mechanical watches by hand, which should be regarded as the ancestor of China watches. In 1958, Shanghai Watch Factory officially established a factory and produced the first batch of Shanghai brand watches. On July 1st, 1958, Shanghai brand watches were listed in the third department store in Shanghai, and customers queued to buy them, which became a fashion in China for a while. In the late 1960s, the technicians of the watch factory selected a word "Shang" and a word "Hai" from Mao Zedong’s handwriting, and put them together into a hair style. This "Shanghai" trademark has been in use ever since. In the 1960s, Chinese, who wore a watch, had a Shanghai brand watch flashing "self-reliance" on every four wrists.　

Seagull license camera

In the early 1960s, China’s national defense, public security, news, medical care, scientific research, sports and other fields urgently needed domestic advanced SLR cameras. In the case of a rather weak industrial base, Shanghai Camera Factory was ordered to successfully develop the first advanced SLR camera in China-Shanghai DF-7 in 1964. As the first advanced SLR camera in China, Seagull camera has been well-known at home and abroad since 1960s. In that era when food and entertainment were scarce, owning a seagull license camera could make you the coolest person in Shanghai.　

Phoenix bicycle

Phoenix bicycle originated from Tongchang bicycle shop, the first bicycle shop in China in 1897, with a history of one hundred years. In May 1958, Shanghai No.3 Bicycle Factory was established, and the brand was born in the late 1950s. In the process of development, its technology is mainly independent research and development, pursuing innovation. In 2010, we reformed the system, built our own production base, and built a perfect production and supply system. Since the trademark "Phoenix" was marked on January 1, 1959, nearly 200 million consumers around the world have chosen Phoenix bicycle products.　

Butterfly sewing machine

In 1927, China’s first domestic sewing machine was born in Xiechang Sewing Machine Factory, named "Red Lion Brand". In 1940, "Red Lion" was renamed "Golden Lion". In 1946, the "Golden Lion Brand" was renamed as "Invincible Brand", which means "Beating the invincible hand in the world". In 1966, in order to avoid the suspicion of "four old" and to unify the names of Chinese and English trademarks in domestic and foreign trade, "Invincible Brand" was renamed "Butterfly Brand". In the 1970s and 1980s, it was a great honor for anyone to have a butterfly or bee sewing machine, and they were also the most important dowry for a married woman.　

Jinxing brand color TV

Jinxing brand color TV is a famous brand product of the former Shanghai TV Machine Factory (now Shanghai Radio and Television Group Co., Ltd.), which once had quite high praise and popularity. In 1978, the state approved Shanghai TV Machine Factory to introduce the first color TV production line in China. In October 1982, the color TV production line was officially completed, producing Jinxing brand color TV. Since then, Venus, as a landmark product in Shanghai, has won various national honors. In 2000, Jinxing brand color TV was eliminated in the market competition. In 2003, Jinxing brand color TV stopped production.

Baiyu toothpaste

Baiyu toothpaste is the oldest domestic toothpaste sold in the market so far, with a history of nearly 90 years, which is produced by Shanghai Toothpaste Factory. Its predecessor was China Chemical Industry Society founded in 1912. The first toothpaste in China-Samsung brand toothpaste is produced by this factory. In 1967, it was changed to Shanghai Toothpaste Factory, which is the birthplace of China Toothpaste Industry. Toothpastes with different names were produced all over China in 1950s, and most of them were obtained from Shanghai Toothpaste Factory.　

Taikang yellow card spicy soy sauce

At the end of 19th century and the beginning of 20th century, the use of spicy soy sauce was extended from western food to other foods in Shanghai. Spicy soy sauce is used in fried pork chops in Shanghai western food and in Luo Songtang. Local food, such as raw fried steamed bread, ribs rice cake and dry fried hairtail, is sometimes dipped in spicy soy sauce. In 1933, Meilin Canning Co., Ltd. first produced spicy soy sauce in Shanghai, using Meilin brand Golden Shield trademark; In 1960, the spicy soy sauce product line of Meilin Canning Co., Ltd. was handed over to Taikang Food Factory for production, renamed as "Shanghai Spicy Soy Sauce" and changed to Jinji brand trademark. In 1990, the Golden Rooster brand of Taikang Factory was changed to Taikang Yellow Card and Taikang Blue Card. Taikang spicy soy sauce is still produced and sold in Shanghai.　

Sullivan cookies from Yimin food factory

Sullivan biscuit is a biscuit brand produced by American Sullivan Candy and Biscuit Co., Ltd., which was founded in 1922. Sullivan Company mainly produces and distributes candy, biscuits, bread and other foods, which are very popular in Shanghai. In 1954, Sullivan Company was renamed Shanghai Yimin No.4 Food Factory. Most of Sullivan biscuits were renamed Taikang biscuits and continued to be welcomed by the public. In 1997, Yimin No.7 Factory and other parts were reorganized into Shanghai Guanshengyuan Yimin Food Co., Ltd. to continue to produce biscuits and sweets.　

strauss

Shanghai is the birthplace of Chinese musical instrument manufacturing industry. Shanghai Piano Co., Ltd., founded in 1895, is the first piano manufacturing enterprise in China. In 1916, Strauss piano registered its trademark in Shanghai. In 1958, the first piano produced by China’s national industry, the Strauss piano, was born here. In 1963, the company presided over the drafting and formulation of the first piano industry standard in China.

Xinhua News Agency, Tokyo, July 25th (Reporter Gong Bing, Wan Pung Chow, Zhao Yan) The Tokyo Olympic Games, which was postponed for one year, finally opened, and the athletes who had been preparing for the war for five years finally had a chance to display their fists and feet. Whether it’s the joy of Sun Yiwen’s sword to seal his throat or the frustration of two-time Olympic champion Wu Jingyu who missed the medal, it’s all part of life.

Sticking to Tokyo is a blessing for athletes and even more so for sports.

The same is true for rowers, who are dormant for five years and released once. 522 athletes are competing in the Haizhisen Water Arena, which is located between two reclamation areas in Tokyo Bay. This figure ranks among the top in the number of individual athletes in the Olympic Games. Rowing, kayaking and sailing share the reputation of water-based sports (a total of 40 gold medals).

Rowing is not well-known in China, and people may still leave the impression that Tang Bin, Jin Ziwei, Xi Aihua and Zhang Yangyang won the first gold medal in rowing in China in the women’s quadruple sculls final at the 2008 Beijing Olympic Games. But rowing enjoys a high reputation in the international sports world, as well as in the Olympic Games.

Want to know the story behind the rowing boat? Let the reporter tell you the correct way to open the rowing boat.

Knowledge point 1: It has a long history.

Rowing originated in England. In 1775, Britain formulated the first competition rules and established a rowing club. In 1829, Oxford University and Cambridge University held the first inter-school rowing competition on the Thames, which is regarded as the origin of modern rowing, and this competition continues to this day.

Rowing was originally included in the first Olympic Games in 1896. Although it could not be held because of the weather, rowing has entered the history of modern Olympic Games. At the 1900 Paris Olympic Games, the men’s rowing competition was held. In 1976, the Montreal Olympic Games set up a women’s rowing event.

On July 20th, the men’s quadruple sculls of China rowing team were in training. Xinhua News Agency reporter Zheng Huansong photo

In 1892, the International Rowing Federation was established in Italy and became the first member of the International Olympic Committee. Coubertin, the second president of the International Olympic Committee and the father of the modern Olympic movement, was a rower.

Rowing is one of the earliest modern sports in China. In 1859, there was rowing in the modern sports competition held in Waitanyuan, the intersection of Huangpu River and Suzhou River.

Knowledge point 2: Evergreen

There is no fierce physical confrontation in rowing competition, rather than a contest between opponents, it is a process of surpassing oneself. Rowers often have a long sports career, and athletes who have participated in more than three Olympic Games can be found everywhere. They became famous when they were young, and they still galloped in the field when they were not confused.

Redgrave, a famous British rower, won gold medals in five consecutive Olympic Games. Olaf Tift, a 45-year-old Norwegian rower, appeared in the Tokyo Olympic Games, which was his seventh Olympic Games.

Knowledge point 3: the pearl in the crown

There are 14 events in the Olympic rowing competition, including single, double, four and eight events, including single paddle and double paddle, which not only tests individuals, but also competes with teams.

Among them, the best rowers often appear in the single sculls event, which is the only event that relies entirely on the athletes’ strong personal ability. Players who win Olympic gold medals usually enjoy heroic honors.

But to say who is the jewel in the crown, it must be an eight-person boat.

Eight-person boat is the only rowing event in the Olympic Games that retains the helmsman. Because rowers compete with their backs to the finish line, the helmsman becomes the only one facing the finish line, so the eight-person boat is actually a cooperative project of nine athletes. The helmsman is the soul of the team, controlling the direction, grasping the rhythm, judging the situation and inspiring teammates. The eighth position closest to the helmsman is often the core member of the eight-person boat, which controls the paddle frequency rhythm of the whole boat. The rowers in the middle are called power rowers, and they need to paddle powerfully to make the rowing boat move forward quickly. At the No.1 and No.2 positions near the bow, the rowers should keep the balance of the boat while rowing. Eight-person boat is the perfect combination of athletes’ individual ability and team spirit.

The eight-person boat has the fastest speed, the neatest cooperation and the strongest strength display in rowing. If you overlook the game from the air by aerial photography, the appreciation of the final of the eight-person boat can only be described in one word: awesome! The final of the eight-person boat has always been the finale of the Olympic Games.

On July 24th, the players of China team competed in the women’s eight-person single-paddle helmsman preliminary round. Xinhua News Agency reporter Zheng Huansong photo

Rowing competition is often fierce, and the medals in an Olympic Games are usually scattered. If you can win two or three gold medals, you will be regarded as a rowing power.

Knowledge point 4: aristocratic movement? Civilian movement?

In 1829, Oxford University and Cambridge University held the first inter-school rowing competition on the Thames, which was regarded by many as the origin of modern rowing. Since then, modern rowing has been inseparable from prestigious schools, which are closely related to the aristocratic class. Rowing is highly respected by the upper and middle class in Britain. This kind of team event requires tacit cooperation and etiquette of the players, as well as the support of family members. Rowing provides a social place for the upper class.

Different from the previous aristocratic and elite, rowing has become a national sport in Britain after entering the modern society. There are hundreds of rowing clubs in Britain, most of which are located in communities. Many British middle schools regard rowing as one of the important extracurricular activities for students.

In China, rowing is no longer as hard to reach as it used to be. There is a rowing club in Shunyi Olympic Water Park, and the holding of events such as land rowing, enterprise masters and prestigious schools has also stimulated people’s interest in rowing. On the one hand, rowing keeps its "aristocratic attribute" of respecting etiquette, on the other hand, it is accelerating the popularization and marketization, and the development space is increasingly broad.

Knowledge point 5: Olympic love

China rowing has won 1 gold, 4 silver and 4 bronze in previous Olympic Games, involving 23 athletes. Among them, the first medal was won in 1988, and the first gold medal was won in 2008. After 13 years, is China rowing expected to see gold again?

On July 20th, the women’s quadruple sculls of China rowing team were in training. Xinhua News Agency reporter Du Yiyi photo

Judging from the current situation, the women’s quadruple sculls team of China, the world champion in 2019, advanced directly to the finals of Group A in the Olympic preliminaries, and the lead over the second place in the group was as high as 4.30 seconds, so there is great hope for winning gold.

Editor: Wang Qinou, Yu Sihui, Zhao Jiantong and Zhang Yueyuan (internship)

Produced by Xinhua News Agency Tokyo Olympic Games Reporting Group

A few days ago, the eighth season of "Ace to Ace" came to a successful conclusion. The "Ace" Happy Bus, which will be there every Friday night, is full of sadness and warmth and cries goodbye to the audience! On the closing night, all the ace members brought a special "internal award ceremony": "Get up early and be greedy for the black", "Tengli Tengqi" and "Breakthrough with Variety" … which contained the jokes and memories of the whole season. This season’s "Ace to Ace" is also the fifth year that Hua Chenyu has accompanied the program. After being promoted to "Ace Two in Charge", he has found his own variety orientation more and more accurately —— "Inference+Unique Skills+Musical Talent", which has frequently contributed high-energy famous scenes and made people know more about Hua Chenyu outside of music. Hand-painted "ace family portrait", he clearly remembers everyone’s characteristics, integrates gentleness into small details, and takes care of his strength! In front of the stage, Hua Chenyu can be called an ace game panacea, and many netizens shouted: Without Hua Chenyu’s "Ace Family" team game, you will lose half! Outside the stage, he seems to be a behind-the-scenes supporter of a program. He is wise, kind and warm, and constantly outputs a sense of security and explosion to guests and programs, illuminating the overall situation like the sun.

In the eighth season of "Ace", Hua Chenyu’s famous scenes are constantly wise and funny, and off the charts has a sense of variety.

In the eighth season of Ace to Ace, Hua Chenyu was promoted to be "the most resourceful second master", and amazing music scenes were readily available: new songs and old songs such as "Light the bonfire at the end of the Galaxy", "The Sea of the Wind" and "Ordinary Life to Unusual Life" were infinitely broadcast on the stage, which greatly enriched the visibility of the program. Piano, flute and other musical instruments surprise performances, stage cooperation with guests from all walks of life, talent competition, more like a fairy fight, frequently heal the audience. Even on the variety stage, Hua Chenyu never forgot to perform the romantic fairy tale with Martians again and again. He reunited with Grandpa and Grandma Mars on the stage of "Ace" and completed the performance together, which made Mars romantic shock everyone.

Regardless of the music world or the real world, the flowers are trying their best to dream for fans, making people believe that a beautiful new world is ahead. The unique skill of "two masters" is far more than that. "Bare-handed water blocking" imitates accurate positioning and refreshes the audience’s cognition of reaction! You can also perform "IP Man Squat" on the balance ball, which was teased by netizens: Hua Chenyu Core is more stable than my salary increase! Reasoning ability frequently shocked the guest audience, focusing on a pre-judgment that predicted you. Not only did you analyze how many people were in the bad guys’ camp, but you also disguised yourself as the bad guys’ camp, successfully disintegrated the enemy’s interior, and finally succeeded in making the order take effect, saving the day! Many netizens said: "When I saw him, I thought that team would win. Hua Chenyu is really a god teammate with a sense of security."

The output temperature of Hua Chenyu’s "Ace" five-year "broken cocoon" growth and long-term companionship strength

I still remember that Huahua, who first entered the "Ace Family" a few years ago, was shy and shy, and interacted with the guests slightly. The five-year long-term companionship also made Huahua undergo a "cocoon-breaking" transformation, not only in the music field, but also in the variety field, she frequently led the team to turn over against the wind with her keen observation and reasoning ability. In the program, he and the guests crossed the future to "become bigger and stronger"; Appreciate the beauty of the national style together; Together, we will help the national treasure to embark on the journey home … so that the audience can gain a lot of knowledge in joy.

Since five seasons, he and Shen Teng have joined forces to bring Stay with me (anti-fraud version). He has shouted "Kill Pig Plate" and can improvise anti-fraud jingles in Hubei dialect! Not only did he draw the guest stick figures on the show, but he also extended this deep friendship to the offline. He would support the film screenings of Jia Ling, Shen Teng and other guests. Every time I stand in the center of the stage and enjoy the cheers, I don’t forget to mention the hard work of the behind-the-scenes staff, know how to be grateful and cherish, and treat every collaborator as a family member, so that everyone who works with him feels like a spring breeze. He kept a high standard on the trump card stage for five years, substituted life thinking into his works, and hid the two-way trip between "fireworks" in details, which is worth digging back and forth.

CCTV News:China has been vaccinated with COVID-19 vaccine since December last year. Up to now, it has been vaccinated with COVID-19 vaccine for nearly 2.4 billion doses, and the vaccination rate of the whole population is in the leading position in the world. Clinical research results show that COVID-19 vaccine in China has good safety and effectiveness. Zheng Zhongwei, the head of the working group of vaccine research and development special class of the State Council Joint Prevention and Control Mechanism, recently responded to some hot issues about vaccination in an exclusive interview with CCTV reporters at the General Station.

At present, 13 COVID-19 vaccines have entered Phase III clinical trials in China, 4 COVID-19 vaccines have been approved for conditional marketing, and 3 COVID-19 vaccines have been approved for emergency use. Vaccine research and development and production have always been in the first phalanx in the world. At the same time, China regards the new crown vaccine as a global public product, and has provided more than 1.7 billion doses of COVID-19 vaccine to more than 110 countries and international organizations around the world.

COVID-19 vaccine in China has a significant effect on preventing severe illness and death.

A few days ago, the consultant of Chilean Ministry of Health published the world’s largest real-world study of COVID-19 vaccine for 10 million people in the New England Journal of Medicine. The results showed that the overall protection was 65.9% after 14 days of inoculation with the second dose of inactivated vaccine of Kexing Zhongwei, and the protection against hospitalization, severe illness and death was 87.5%, 90.3% and 86.3% respectively. According to the report of the Ministry of Health of Peru, 60,593 doctors were vaccinated with the inactivated COVID-19 vaccine of Sinopharm Group China, and the mortality rate after two doses of vaccination was reduced by 98%. The Argentine Ministry of Health issued a report that the overall death protection rate of people over 60 years old was 84% after being inoculated with two doses of China Bio-COVID-19 Inactivated Vaccine of Sinopharm Group.

Zheng Zhongwei, head of the working group of vaccine research and development special class of scientific research group of the State Council joint prevention and control mechanism:This judgment can also be made for some epidemic situations that occurred in China last year and this year. For example, Delta strain was the main virus strain that spread in China from Guangdong (May and June this year), from Guangdong, Jiangsu and Fujian to Inner Mongolia, Gansu and Qinghai. Although there were many outbreaks, the number of infected people and severe cases were completely different from those of last year’s Xinfadi in Beijing and Gaocheng in Shijiazhuang, Hebei. Therefore, the country has played a very important role in rapidly promoting mass vaccination from this year.

China has completed the preclinical study of inactivated Delta strain vaccine.

Real-world research shows that China’s vaccine has a clear effect on the infection caused by various main variants prevalent in different regions and the re-transmission after infection, and has a significant effect on preventing severe illness and death. Judging from the recent epidemic situation in China, the domestic vaccine is still effective against Delta strain. However, in order to be prepared, various vaccine research and development units have carried out a series of work for various mutant vaccines.

Make every effort to promote COVID-19 vaccine for the elderly.

At present, the vaccination rate of the whole population in China is leading in the world, but the vaccination rate of the elderly is relatively low, and the risk of COVID-19 infection among the elderly is much higher than that of the young. Therefore, at present, a key issue in promoting COVID-19 vaccination in China is to fully promote COVID-19 vaccination for the elderly, especially the very old.

Experts stressed that because the immune function of the elderly is relatively weak, the antibody level produced by people over 60 years old after vaccination is 18-mdash; The 59-year-old population is relatively low, and once infected, the proportion of severe and critical illness is higher. Therefore, it is strongly recommended that the elderly not only receive two doses of vaccine as soon as possible, but also strengthen immunization six months after completing the two doses of vaccination, in order to obtain better protection effect.

Inoculation with booster needle can enhance the prevention and control ability of mutant

At present, many countries have carried out the work of strengthening immunization, and China has also specially organized experts to demonstrate the strategy of strengthening immunization of vaccines in COVID-19. Studies have shown that after the third dose of inactivated vaccine is used to strengthen immunity, not only the antibody level is greatly improved, but also the ability to prevent and control various mutant strains is stronger.

Zheng Zhongwei, head of the working group of vaccine research and development special class of scientific research group of the State Council joint prevention and control mechanism:Strengthening (immunization) with the same technical route is relatively safer. After vaccination with different technical routes, the antibody level will be more improved, and some abnormal reactions and adverse reactions of the vaccinators may be higher, but this adverse reaction can be tolerated by the vaccinators.

China will launch different technical routes to strengthen immune combination.

The research shows that the same technical route and different technical routes can greatly improve the antibody level, and the safety is also clearly guaranteed. Zheng Zhongwei said that the next step will be to combine the results of clinical research, organize expert argumentation, and launch the optimal combination of enhanced immunization based on the principle of safety and effectiveness.

　　● A few days ago, the General Office of the State Council issued the Opinions on Further Stimulating the Potential of Culture and Tourism Consumption, and put forward specific measures from nine aspects: introducing measures to benefit the people, enriching product supply, developing night economy, improving tourism environment, promoting industrial integration, and strict market supervision.

　　● The tourism industry chain includes six aspects: eating, living, traveling, traveling, shopping and entertainment, all of which involve consumption. In the eyes of the industry, financial services can explore the combination point in all links. At the earliest, the "traditional bank+offline travel agency" model was the main one, that is, some offline large travel agencies cooperated with banks to launch staged tours.

　　● With the development of new consumption formats and new modes, consumer credit has gradually penetrated into the fields of culture and tourism. Especially with the wide application of information technology such as big data and cloud computing, the popularity of the consumer credit industry has soared, and the consumption mode of using online credit loans to purchase offline services has been sought after by more and more consumers.

　　● According to the latest statistics of the National Bureau of Culture and Tourism, in the first half of this year, the per capita consumption expenditure on education, culture and entertainment of the national residents was 1,033 yuan, an increase of 10.9% over the same period of last year, accounting for 10.0% of the per capita consumption expenditure; It is estimated that there will be 3.08 billion domestic tourists and the income will be 2.78 trillion yuan, up by 8.8% and 13.5% respectively. There were 72.69 million inbound tourists and 64.9 billion US dollars in international tourism revenue, both of which increased by 5%.

　　Our reporter Zhao Li

　　Intern Xie Huixu of our newspaper

　　A few days ago, the General Office of the State Council issued the Opinions on Further Stimulating the Potential of Culture and Tourism Consumption (hereinafter referred to as the Opinions), which put forward concrete measures from nine aspects, such as introducing measures to benefit the people, enriching the supply of products, developing the night economy, improving the tourism environment, promoting industrial integration and strict market supervision, so as to focus on both supply and demand and stimulate the potential of residents’ cultural tourism consumption.

　　The "Opinions" clearly stated that it supports the expansion of cultural and tourism consumer credit business, encourages the issuance of joint bank cards with merchant discounts and consumption stages, innovates the mortgage and pledge model of consumer credit, and develops credit products with different down payment ratios, terms and repayment methods.

　　In this regard, Qi Xiaobo, assistant director of the Tourism Research and Planning and Design Center of China Academy of Sciences, said in an interview with the reporter of Legal Daily: "The introduction of the tourism financial credit policy in the Opinions will not only provide more convenient services for residents’ daily cultural tourism consumption, but also help expand the banking financial services and financial consumption market."

　　Aim at both ends of supply and demand

　　Stimulate cultural tourism consumption

　　The new consumer finance platform has been embedded in daily consumption scenes such as tourism, and the credit consumption loans provided by banks can support consumers’ various consumption needs more flexibly.

　　Wang Yun is an account manager of a state-owned commercial bank. According to her introduction, personal credit consumption loans launched by banks can be used for cultural and tourism purposes, but strictly speaking, they cannot be used in investment fields such as purchasing wealth management products.

　　"Our consumer loan amount can be up to 800,000 yuan from 600 yuan, and the cumulative amount that can be applied for by self-service channels such as online banking, mobile banking and smart terminals is up to 300,000 yuan, and the interest rate is relatively low." Wang Wei said.

　　As an employee of an investment company, Guo Xiao told the reporter of Legal Daily that financial institutions, including banks, venture capital groups and risk control groups, have provided installment payment, credit cards, consumer credit and insurance services for tourists. Of course, under the general trend of "tourism+finance", travel-related enterprises, including OTA platforms and travel agencies, also take the initiative to connect with financial institutions, take advantage of internet finance, innovate to build a tourism financial service platform, and provide tourists with financial services for the whole tourism industry chain, such as payment and settlement services, tourism foreign exchange management, and tourism consumption staging.

　　Looking up relevant information, the reporter of Legal Daily noticed that before 2010, tourism consumption finance developed, and the first mode was "traditional bank+offline travel agency", that is, some offline large travel agencies cooperated with banks to launch the case of staged travel.

　　Regarding the background of introducing a series of policies and measures in terms of cultural and tourism consumption credit and means of payment, Qi Xiaobo said that on the one hand, the reason is that with the continuous and rapid improvement of living standards of urban and rural residents, residents’ culture and tourism consumption continue to expand. On the other hand, since the beginning of this year, the downward pressure on the economy has been great, the consumption demand of residents has slowed down, and the growth space of traditional consumption areas is limited. Stimulating cultural and tourism consumption is another market stimulating measure after the consumption policies such as automobiles and household appliances.

　　According to the latest statistics of the National Bureau of Culture and Tourism, in the first half of this year, the per capita consumption expenditure of education, culture and entertainment of the national residents was 1,033 yuan, an increase of 10.9% over the same period of last year, accounting for 10.0% of the per capita consumption expenditure; It is estimated that there will be 3.08 billion domestic tourists and the income will be 2.78 trillion yuan, up by 8.8% and 13.5% respectively. There were 72.69 million inbound tourists and 64.9 billion US dollars in international tourism revenue, both of which increased by 5%.

　　"It can be seen that there is a lot of room for cultural and tourism consumption to be released, and many new consumption patterns and product formats have also been born in the market, which is of great significance to expanding domestic demand and promoting economic transformation." Qi Xiaobo said.

　　According to Qi Xiaobo’s analysis, the General Office of the State Council issued the "Opinions" with the purpose of exerting strength from both supply and demand, constantly stimulating the cultural and tourism consumption potential, and promoting the cultural and tourism consumption facilities to be more perfect, the consumption structure to be more reasonable and the consumption environment to be more optimized. According to the data of the National Bureau of Statistics, the contribution rate of final consumption expenditure to economic growth reached 76.2% in 2018, and consumption has become the "main engine" to stimulate the economy. "The rapid development of culture and tourism consumption finance has further promoted the upgrading of consumption and improved the quality of life of residents."

　　With the development of new consumption formats and modes, consumer credit has gradually penetrated into the fields of culture and tourism. At the same time, with the application of information technology such as big data and cloud computing, the popularity of consumer credit industry has soared, and the consumption mode of using online credit loans to purchase offline services has been sought after by more consumers.

　　"The policy on tourism consumption credit in the Opinions is conducive to expanding the market for financial services and financial consumption of banks. Facing the growing middle-class consumers, joint bank cards for hotel reservation and air ticket purchase will have rich customer resources, and they have better income level and purchasing power. Once this market is activated, it will greatly stimulate cultural tourism consumption. " Dong Dengxin, director of the Institute of Financial Securities of Wuhan University of Science and Technology, said.

　　Tourism consumption finance is active.

　　Risk prevention and control needs to be strengthened

　　In 2013, the Internet finance boom led to a number of online travel platforms that entered the field of consumer finance earlier. After 2015, tourism consumer finance has attracted more attention, and many online travel platforms are rushing in.

　　Guo Xiao said that from the current users of various Internet tourism enterprises, the users of content enterprises represented by Ma Honeycomb have grown strongly, and the online usage scenarios of tourism users have gradually deepened. E-commerce platforms have transplanted the concept of consumption first and then payment to the development of tourism. For example, Huabai launched by Alibaba and JD.COM Baitiao launched by JD.COM all use their huge platform user base to guide the change of consumption concept, and then through the implantation of tourism concepts and industries, they have launched installment payment services for tourism products on their own platforms to meet the needs of tourists.

　　According to the data, at present, most online travel platforms have launched tourism staging products, and at the same time, an entrepreneurial platform focusing on tourism staging has been born.

　　"The deep integration of information technology and consumer credit business makes consumers basically not limited by the business hours and processing space of financial institutions. After users submit their identity information online, the platform can quickly complete the review and grant credit lines in time. For financial institutions, Internet consumer credit can handle small loans in batches and in a standardized way, which also helps to better prevent risks. " Dong Ximiao, vice president of Chongyang Financial Research Institute of Renmin University of China, said.

　　According to Guo Xiao, the tourism consumption financial service platform has the characteristics of low loan amount, short loan period and low borrowing cost. Take the white note business of a tourism enterprise as an example, its maximum amount is only 50,000 yuan, but it is at a medium level in related businesses, and the loan repayment period is relatively simple, with only 10 months and 3 months. From the operational level, the operation interface of the tourism consumption financial platform is simple and intuitive, with the characteristics of fast approval and fast payment.

　　Recently, according to media reports, a number of users said that they borrowed money from a well-known tourism company’s "Money Tour" and "Journey White Strip" and were charged a loan acceleration package of 199 yuan by the platform. The annual interest rate of comprehensive loans exceeded 300%. Some media found on the 21CN complaint platform that from May to July this year, there were as many as 277 complaints about this travel platform, such as "beheading" and "violent collection", and there were more than 100 similar complaints about black cats.

　　In this regard, Yin Zhentao, deputy director of the Law and Finance Office of the Institute of Finance of China Academy of Social Sciences, said: "Through this phenomenon, we found a problem, that is, technology enterprises do financial business. Many travel online platforms started with technology companies. Even in the tourism industry, they actually do Internet business as technology companies. The standards and requirements required for financial business are still relatively high. Many technology companies still have some deficiencies in risk control ability or understanding of finance, which cannot be made up in a short time. Therefore, in the early stage of industry development, similar phenomena are relatively normal. "

　　Zeng Rong, who has been engaged in the development of tourism financial products, said that due to the complex characteristics of the tourism industry, the tourism supply chain is long, there are many capital circulation links, and there are many cross-industries, it is easy to produce loopholes in capital precipitation and control. The risk control model of tourism consumer finance comes from the bank risk control model, but it needs to be further evolved in combination with the characteristics of the tourism industry. The construction and investment of tourism projects is a long-term and continuous process, and the prosperity of tourist attractions takes a long time. Therefore, the future income of tourism is very uncertain, and tourism loans are mainly pledged by the right to operate scenic spots and the right to charge tickets.

　　Regarding the risk of tourism consumption loans, Yin Zhentao thinks: "On the one hand, the tourism expenses are still relatively large. Driven by the installment of tourism loans, are the individual’s affordability and tourism demands appropriate? Nowadays, many young people travel overseas by stages and go to some countries with relatively high consumption levels, which will increase their debt pressure. How to achieve healthy guidance is worth thinking about. "

　　"On the other hand, the tourism industry is special. The consumption stages of tourism industry are usually given to tourism service providers at one time. If consumers change their itinerary or cancel their itinerary for some reason, there are obstacles and difficulties in terms of consumer protection and service. This may require enterprises and regulatory authorities to jointly create a good development space or establish feasible market rules for constraints. " Yin Zhentao said.

　　Innovating mode and strengthening supervision

　　Ensure the healthy development of the industry

　　Even if there are risks, the relationship between consumer financial services and consumption scenarios has become increasingly close. The whole industrial chain of tourism includes six aspects: eating, housing, traveling, traveling, shopping and entertainment, and all links involve consumption. In the eyes of the industry, financial services can explore the combination point in all links.

　　"such as financial needs before going out; The demand for capital guarantee, installment consumption and shopping during travel; Demand for consumption tax refund and financial management after travel. The innovative integration mechanism of tourism and finance can effectively expand the scale and dependence of tourists and users, and improve the experience of tourism consumers. " Guo Xiao said.

　　While paying close attention to the realization of traffic, many online travel platforms are turning to industrial finance in another way. An insider who once had working experience in the financial services department of an online travel platform revealed: "Industrial finance has a single energy level of 50 million, and the amount of personal consumption finance is too small, and the level difference is too much. We are more based on the financial needs of enterprises in the tourism industry chain. The overall financing scale in 2019 almost reached 1 billion yuan. "

　　Regarding how to effectively guarantee the benign development of tourism consumption credit, Yin Zhentao thinks that "the most important thing is to rely on the high attention of the regulatory authorities".

　　Regarding the innovative consumer credit pledge model proposed in the Opinions and the development of credit products with different down payment ratios, terms and repayment methods, Yin Zhentao said: "First, we must have a risk awareness and license concept for the industry and carry out business according to market rules. Secondly, we must consider a large number of our own clients (such as mobile apps or computer software), financial consumer protection, data security and business logic of the industry, as well as factors such as business development logic, financial regulatory requirements and corporate social responsibility.

　　Yin Zhentao also suggested that at the relevant regulatory level, there should be guidance first, including guiding technology companies to carry out financial business, giving innovative license resources to technology companies, and guiding financial consumers to form a reasonable consumption concept. Secondly, there must be constraints, and it is necessary to clarify the regulatory authorities and institutions. In the process of supervision, we must also consider the characteristics of this new format and innovate the supervision methods. "The supervision of such enterprises is different from that of traditional financial institutions, and the data flow of such financial companies will be more difficult to supervise, which may require scientific and technological supervision means."

　　According to insiders, the risk control ability has an impact on the income scale and cost through the audit pass rate and bad debt rate respectively. Under normal circumstances, the higher the interest and service fees of a platform, the worse the credit standing of the users, and the higher the approval rate; Improving the ability of risk control can ensure that the audit pass rate will increase while the interest and service fees remain unchanged, thus expanding the income scale.

　　"Improving the ability of risk control can reduce the bad debt rate under the condition that the audit pass rate is certain, thus reducing the cost." Zeng Rong suggested that it is necessary to fully integrate Internet big data credit reporting with multi-dimensional data sources, personal credit certification, quantitative rating, etc. to achieve rapid automatic approval, flexibly configure risk control models, reduce risk control costs, improve approval efficiency, and reduce the incidence of bad debts. It will be an important competitiveness for tourism financial service providers to build a risk control system based on credit information system, so that enterprises can reduce operating costs and enhance their comprehensive competitiveness while increasing their financial service capabilities.　

　　A Hollywood blockbuster, besides the international version, also has a special "China Special Edition". Recently, Iron Man 3 has been released in two editions, namely "International Edition" and "China Edition", and many Hollywood blockbusters have begun to consider how to please China audiences better. The way Paramount Film Company handled two films recently can tell the world that China has become an important film market in the world. Directed by marc forster and starring Brad Pitt, "world war z" will be a special edition for modifying some plots in the China market; Another work of the company, "Transformers 4", also confirmed that part of the content will be produced in China. Even Cameron’s Avatar has a China race. Nowadays, Hollywood blockbusters playing "China Special" and "Double Edition" have attracted heated discussion in the British media, but China fans are quite angry about it.

　　Cameron: There will also be many Chinese on Pandora.

　　Recently, the film world war z, directed by marc forster and starring Brad Pitt, exposed the latest poster, and announced that the film will be released in North America in the summer on June 21st, 2013. At the same time, it is reported that the film will be specially produced as "China Special Edition".

　　The story tells the story of human beings facing desperate survival after the outbreak of zombie virus. Brad Pitt plays a survivor in the film. In the western version, the zombie plague involves China. In the China version, this plague is called "Moscow flu", which originated from military enterprises. The first person to find the virus was a brave China scientist. World war z is actively striving for the introduction and submission.

　　Paramount Film Company has decided to make part of the production process of Transformers 4 in China, and has reached a cooperation agreement with CCTV Film Channel. This blockbuster film series directed by michael bay has been launched in London, and it is scheduled to land in North American cinemas on June 27th, 2014, which is expected to be introduced into China at the same time. In an interview with foreign media, michael bay revealed that China actors performed in Transformers 4 for up to 10 minutes, but this part will not appear in the western version.

　　Avatar 2, which is being prepared, has also been widely reported that there will be many China elements in the film, including the Avatar race based on China. Cameron, the director, said that he hoped to invite China actors to play an important role in the film. He thought the market was very important. "I will do some necessary work to make this country an important market for my films. I will abide by the internal rules of this market. "

　　It’s not the first time that a Chinese-American cooperative film has a "special edition" when it was released in China. Last year’s "Ring Messenger" showed more scenes of Summer Xu and scenes in Shanghai than the international edition. In Marvel’s summer masterpiece Iron Man 3, Fan Bingbing’s play only appeared in the China version.

　　British media hotly discuss "Hollywood suffers from China syndrome"

　　The website of The Sunday Times reported that "China defeated the zombies in Brad Pitt", while the Independent recently published an article pointing out that "Hollywood suffers from China syndrome": "Hollywood is now panting after the China film market. In order to win business, Hollywood is ready to rewrite the script, reshape the bad guys, and even transplant the whole work. "

　　The reason is that an annual report released by the Motion Picture Association of America last month shows that China has replaced Japan as the second largest box office market in the world after the United States in 2012.

　　Adding China element is questioned as "export to domestic sales"

　　Hollywood’s move has attracted a lot of criticism from China fans when it has not brought benefits yet. Many netizens questioned that this kind of differential treatment is "very deceptive" and belittled the level of Chinese people’s movie viewing, "simply treating us as retarded". Many netizens think that the forced implantation of China elements is not beneficial to the content of the film, and the blunt creation of a "double version" is purely for the producers in China to entertain themselves, and the performance of China actors is nothing more than "exporting to domestic sales". The China industry is worried that this new model will threaten the already struggling domestic films. "People take away our market and our funds, how can China films survive?"

　　Extended reading

　　The qualification of "co-production" is hard to find, and "special offer" kills two birds with one stone

　　Insiders: China’s "plug-in" is difficult to become mainstream

　　According to the Motion Picture Association of America, by 2020, China may surpass the United States and become the largest film market. As a result, Hollywood blockbusters are "a red heart, two hands ready." The concept of "double version" suddenly triggered a heated discussion in the industry, and netizens complained about it. "Why does Hollywood have to make money in a different way?" Yan Erwei, a producer who is familiar with the Hollywood market and executive director of Riggs Communication, believes that "special editions" may appear together, but they will not become the mainstream.

　　It is not difficult to find that Iron Man 3 and Transformers 4 have caught people’s attention with "co-production" and "co-production". Avatar 2, which is being prepared, has also been exploded, and there will be many elements of China. The "Special Edition" has caused a heated discussion in the industry. It has been reported that the reason why the "special edition" has emerged is that there are too many conditions required for "co-production" and the qualification is too difficult to obtain. Can’t justify "in tune", Hollywood blockbusters simply take the "special offer" route, use China elements to create topics in the simplest way, and attract mainland audiences to pay for tickets, which can be described as killing two birds with one stone.

　　Yan Erwei is very familiar with the Hollywood market. He said that "co-production" existed before, and The Kite Runner was a typical example. "More than 90% of the shots of this film were shot in China. At that time, there were two Chinese and American crews on the shooting scene, but the film was not released in the mainland after the filming, and the film side did not intend to release it in the mainland. In short,’ co-production’ refers to the film that has nothing to do with China after the filming. But recently, this concept has gone bad, because a large number of Hollywood commercial blockbusters have entered the China market with ambition. ". The ambition here is to add some China scenes and actors to win the audience’s favor. "

　　Will "special edition" become a trend? How long can this model have vitality? Yan Erwei said frankly that it is possible that there will be more and more "special editions" in recent years, but it is not necessary to put a question mark on it. "Let’s just say that’ special offer’ has not greatly improved the quality of the film itself, and it is not good for exporting values, so I personally am not optimistic about the prospects, at least it will not become the mainstream." He described the "special edition" as a "plug-in" for China in Hollywood film operation, which may be the beginning but can only be a transition.

　　Will this difference affect the movie-watching mentality of fans and the box office of movies? Yan Erwei said that at present, the "special edition" with China elements will not be too bad at the box office in the mainland, and these films will have a new fulcrum in marketing and publicity, and the appearance of face of china will also make the audience feel familiar.

　　Film critic Bi Chenggong also said that although netizens have a lot of abuse, I am afraid that when the movie is really released, most of them will still go to the cinema. He also pointed out that the China element will not affect overseas audiences. "Hollywood blockbusters are often filmed in various countries, and overseas audiences have long been used to it. For them, as long as Americans shoot American movies, they will be given a three-stage genre film, and it is the same where they are filmed."

　　Comprehensive Oriental Daily and xiaoxiang morning herald

[annual report analysis]Gree Electric, Midea Group and Haier Zhijia, the three giants of home appliances, have released their 2020 financial reports one after another. It also allows investors to comprehensively compare the "transcripts" of the three giants last year.

Comparison of income and profit

The income and profit are still the same, and Midea Group has won the double champion. Midea Group achieved a revenue of 285.7 billion yuan last year, a year-on-year increase of 2.27%; The net profit attributable to shareholders of the parent company was 27.223 billion yuan, a year-on-year increase of 12.44%. Midea Group’s revenue has been growing in single digits for three consecutive years from 2018 to 2020, but its net profit has maintained double-digit growth, which is also commendable.

Gree Electric achieved a revenue of 170.5 billion yuan last year, down 15% year-on-year; The net profit attributable to shareholders of the parent company was 22.175 billion yuan, a year-on-year decrease of 10.21%. Both revenue and net profit are double-digit refinement.

Gree Electric’s income declined for the first time in many years, but its net profit declined for two consecutive years, which also made Gree Electric give up the throne of the first profit in the home appliance industry. In 2019, Midea Group’s net profit returned to its mother was 24.2 billion yuan, lower than Gree Electric’s 24.7 billion yuan.

Haier Zhijia achieved a revenue of 209.7 billion yuan last year, a year-on-year increase of 4.46%; The net profit attributable to shareholders of the parent company was 8.877 billion yuan, a year-on-year increase of 8.2%. For Haier Zhijia, after its income surpassed that of Gree Electric in 2019, its income surpassed that of Gree Electric again last year. But the net profit is much less than that of Gree Electric.

Comparison of gross profit margin and net interest rate

Although Midea’s group income is 100 billion yuan more than that of Gree Electric, its net profit is only about 5 billion yuan more than that of Gree. Haier Zhijia’s income is nearly 40 billion yuan more than that of Gree Electric, but its net profit is less than half that of Gree Electric, which is related to the gross profit margin.

Last year, the gross profit margin of Gree Electric’s sales was 26.14% and the net profit margin was 13.25%. Compared with 2019, the gross profit margin was reduced by about 1.44 percentage points, but the net profit margin increased by 0.72 percentage points.

Midea Group’s gross sales margin is 25.11% and its net sales profit rate is 9.68%. Compared with Gree Electric, Midea Group’s gross profit margin is about 1 percentage point lower, but its net profit rate is 4.57 percentage points lower.

Haier Zhijia’s gross profit margin is 29.68% and its net profit margin is 5.4%. Among the three giants of home appliances, Haier Zhijia’s gross profit margin is even the highest. Why is the net profit rate the lowest?

It is related to four expense rates, namely, sales expenses, management expenses, financial expenses and R&D expense rates. The data shows that the sum of these four expense rates of Haier Zhijia is 27.94%; Midea’s group rate is 19.03%; Gree Electric’s rate is 15.74%, which is much lower than Haier Zhijia and Midea Group.

Comparing the sales rates with the largest proportion, Gree Electric is 7.65%, Midea Group is 9.63%, and Haier Zhijia is 16.04%, which is more than twice that of Gree Electric. In other words, last year, the sales expenses of Gree Electric and Midea Group were 13 billion yuan and 27.5 billion yuan respectively, while the sales expenses of Haier Zhijia were 33.6 billion yuan.

Comparison of return on assets and price-earnings ratio

Return on assets is divided into return on total assets (ROA) and return on equity (ROE). ROA in Gree Electric last year was 8.43%, and the average ROE was 18.88%.

Midea Group’s ROA was 8.85% last year, with an average ROE of 24.84%. Haier Zhijia is 7.37% and 15.48% respectively. Similarly, Midea Group takes the lead, followed by Gree and Haier.

Before the market opened on April 30, Midea Group’s price-earnings ratio PE(TTM) was 24 times, and its market value was 587.5 billion yuan. Gree Electric PE is 15 times, with a market value of 358 billion yuan; Haier Zhijia PE is 35 times, and its market value is 308.3 billion yuan, which is pressing Gree Electric.

Although Haier Zhijia has the lowest market value, the market gives it a higher valuation, even more than double that of Gree Electric. In terms of the total market value, Midea Group still holds the throne of "Home Appliances One Brother".

Original serious demographic gossip group serious demographic gossip

Author | Wang Han Ph.D. student in sociology, University of Saskatchewan, Canada

Editor | Zhao Menghan Associate Professor, Population and Development Research Center, Renmin University of China

After the outbreak of COVID-19, all aspects of our lives have been greatly impacted, and education is also an area that has been deeply influenced and changed. Due to the demand of prevention and control, face-to-face teaching was forced to stop. In order to solve the teaching problems of all kinds of students, especially those in the basic education stage, an upsurge of online teaching has been set off around the world since 2020.

Our country has also responded quickly in developing online teaching. As early as January 29, 2020, the Ministry of Education issued a notice: advocating the use of online platforms to achieve "suspension of classes without stopping teaching and learning", so as to gradually restore the order of education and teaching. Subsequently, major universities, primary and secondary schools responded to the call and began to implement online teaching. Although offline teaching was also carried out during the slow epidemic, it was not until this year that offline campus teaching was basically completely restored. It should be said that the implementation of online teaching not only protects the health of teachers and students, but also minimizes the impact of the epidemic on teaching activities.

Of course, the emergence and application of anything new has a complicated impact. There are many difficulties and challenges, but it also brings innovation and hope. With the small series, we will sort out and summarize the influence and enlightenment brought to us by the online courses in the next three years in stages.

Chapter 1

Past lives of online class

As a new teaching method, Internet teaching has two main ways: live teaching and recorded teaching. Live teaching is the real-time classroom teaching and interaction with the help of the network platform, such as the popular Zoom abroad, the Tencent conference commonly used in domestic universities, and all kinds of nails that are collectively scored low by primary school students. Live teaching is equivalent to "moving" the classroom to the network platform. Recording and broadcasting teaching means uploading course videos and related materials made in advance on the network platform for learners to view and learn by themselves. The pioneer of recording and broadcasting teaching is the famous Coursera, and there are similar platforms in China, such as Netease Open Class and China University MOOC.

In fact, before the epidemic, Internet teaching had a broad audience in China, mainly concentrated in college students and adult self-learners. Online courses are widely used in all kinds of postgraduate entrance examinations, overseas examinations and civil service examinations, which makes large-scale training and teaching possible. When Xiao Bian was preparing to go abroad for the exam n years ago, he participated in the GRE full-course and braille class of an institution. At that time, YY voice platform was adopted for online teaching.

Compared with adult learners, students in the basic education stage had less opportunities to contact online teaching before the "online class tide". For basic education, classroom education is not only a form of imparting knowledge, but also an important place for students to make friends and complete socialization. Therefore, compared with the online teaching of graduate students like Xiaobian, students and teachers in primary and secondary schools have encountered many problems in the process of accepting online teaching.

Chapter 2

Difficulties and challenges in online courses

The first challenge that online classes bring to teachers and students in primary and secondary schools is the technical problem. First of all, in terms of network and equipment, some students can’t get a stable network connection due to economic constraints, or they don’t have computers at home. Many students use mobile devices to attend online classes, which may damage their eyesight because of the small screen. In terms of acceptance, primary school students’ acceptance is greater than that of high school students, which may be related to the complexity of the teaching content.

Teachers also have similar network and equipment problems, but what teachers reflect more is their unfamiliarity with teaching software and lack of live broadcast experience. How to organize teaching and interaction in virtual environment is a big challenge for teachers, especially for older teachers, who need to spend more time getting familiar with and applying new technologies. The research points out that most primary and secondary school teachers have negative emotions such as "nervousness and anxiety" when they just turn to online teaching. After using it for a period of time, with the improvement of teachers’ mastery of new technologies, their self-confidence in online teaching has also improved significantly. Technology-related problems are obvious in the initial stage of online course application. With the increase of familiarity, most of the problems have been solved.

Compared with technical problems, the quality of online teaching is the focus of attention. In a nationwide survey of online classes in primary and secondary schools, most parents said that they didn’t recognize the effect of their children’s learning. The main reason was that parents thought that their children’s autonomous learning ability was poor, and they could not effectively supervise and restrain their children because the teachers were not present. Common problems such as absent-mindedness, inattention in listening, and inattention in completing homework. On social media, Xiao Bian also saw a post. A teacher opened the teaching software to check the homework, only to find that the homework photos uploaded by the students were net maps, and all the students uploaded the same photo. What’s even more outrageous is that in order to avoid the teacher’s discovery, some students added different filters to the photos, and when they saw the students’ "Sao operation", the teacher also said that he was speechless.

The classroom in colleges and universities needs more interaction and discussion between teachers and students, while in online courses, teachers and students lack opportunities for face-to-face communication. The form of online teaching is like a "enough paper" for communication and interaction. Although it is only a thin layer, it is difficult to attract students to break it in class. Without asking to turn on the camera, many students are confused, lying down and listening to classes while walking, and the learning effect is naturally not good.

In addition, due to the differences of students’ family environment and family relationship, online teaching will amplify the influence of family background on students. Children from wealthy families will have a better learning environment and a better learning effect than children from low-income families. Therefore, how to improve the teaching quality of online teaching for students in compulsory education stage is a subject worth studying in the future.

Chapter 3

Surprises and opportunities brought by online courses

The popularity of online teaching has promoted the development of internet teaching technology, innovated teaching methods and promoted the development of various online teaching platforms and software. As a nail, the school-based function is convenient for teachers to check and correct homework and improve teaching efficiency. In the process of developing online courses, teachers have innovated teaching methods and accumulated teaching experience supported by new technologies.

Although some students are even more reluctant to participate in interaction in online classes, due to the absence of the Internet, some students who are usually silent in the classroom can participate in classroom interaction more actively after switching to the Internet platform, which is also a pleasant surprise in online teaching.

In the process of online teaching, parents’ participation in their children’s education has increased significantly. Due to the absence of teachers, parents assume the role of supervision and management of their children, which gives many parents who are usually busy with their work and less involved in their children’s studies an opportunity to get to know their children better. In the process of supervising and tutoring children’s homework, the interaction between parents and children has also increased significantly, which is helpful to improve family relations (of course, when the academic performance is not good, it will also have the opposite effect).

The popularity of online courses has also greatly enriched Internet educational resources. In the past, some teaching resources that were difficult to retrieve on the Internet can now be easily found on various platforms, which will help reduce the cost of education and give everyone a more equal opportunity to obtain educational resources. Some things that you used to have to take remedial classes can now be found on the Internet. At the same time, the online teaching resources have realized "paperless" teaching and learning, which is conducive to saving resources and protecting the environment.

More importantly, the popularity of online courses is a new opportunity for friends who are interested in lifelong learning and improve themselves through self-study. For example, on Coursera, you can hear courses from top universities in the world, such as Harvard University and University of California, Berkeley, and most of them are provided free of charge. If your English is not very good, there are many Chinese Coursera courses for you to choose from in Netease open class. The bridge of the internet allows many people who have no chance to study abroad to dream of famous schools. The popularity of online courses is a great boon for lifelong learners.

To sum up, although online education has encountered some difficulties and challenges in the initial stage of application, it is very valuable in the long run. Online teaching not only promotes the innovation of teaching technology, but also greatly enriches educational resources; It greatly reduces the cost of receiving education, is conducive to the popularization and sinking of knowledge, and improves the overall quality of the people. Therefore, in the future, as educators, we should pay more attention to the value of online education and focus on solving the problems found in the teaching process, so that online education can benefit a wider group.

References:

Pokhrel, S., & Chhetri, R. (2021). A literature review on impact of COVID-19 pandemic on teaching and learning. Higher education for the future, 8(1), 133-141.

Zhang Huirong, Zhu Yuqiong, Nianchuang, & Xiong Zhangxiao. (2020). Online teaching in primary and secondary schools under major epidemic: opportunities, challenges and countermeasures. Curriculum. Teaching methods, 40(5), 58-63.

Tang Xueping,&Li Chen. (2021). Analysis of public awareness of online teaching in primary and secondary schools during the COVID-19 epidemic. Distance education in China.

Zhang Binglin, Fu Rui,&Li Dingding. (2020). Rational Thinking on Webcast Teaching in Post-epidemic Period. Curriculum. Textbook. Teaching Method, 40(6), 73-80.

Original title: "Do you miss the online class for three years? 》

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On November 19th, the General Command of Epidemic Prevention and Control in COVID-19, Dalian released that from 00: 00 to 24: 00 on November 18th, seven new confirmed cases of local COVID-19 were found in Dalian, all of which were found through active investigation by close contacts and key people.

The main activity tracks of confirmed cases are announced as follows:

Confirmed case 281: an employee of a company in Ganjingzi District, living in Vanke City Community, Xiangquan Community, Advanced Street, Jinpu New District. November 7th — On the 15th, the nucleic acid test was negative for four times; On November 18th, the nucleic acid test was positive in the active investigation of the key population, and then it was transferred to COVID-19 for centralized treatment and isolated treatment in Dalian Center. After consultation by the provincial expert group, it was confirmed as an ordinary case.

On November 12th, I went to Dashang Supermarket (Jinzhou Democratic Plaza Store) at noon and to Qingxiang Lamian Noodles (Jinwan Road Store) in the afternoon.

On November 13th, I went to Jiajiafu Supermarket (Wuyi Road Store) in the morning and to Pangjie Steamed Bun Shop (Stalin Road Store) in the afternoon.

On November 14th, I went to Pangjie Steamed Bun Shop (Stalin Road Branch) in the morning.

From November 12th to 14th, I delivered meals to the First People’s Hospital of Jinzhou District every day.

On November 15th, in the morning, I went to Pangjie Baozipu (Stalin Road Store), Xiangquan Street Mother’s Home, an advanced street in Jinpu New District, and Jiajiafu Supermarket (Wuyi Road Store).

On November 16th, in the morning, I went to Jinzhou First People’s Hospital, Parent-child Le Maternal and Infant Life House (Vanke City), Jiajiafu Supermarket (Wuyi Road Store) and Neptune Star Health Pharmacy (Bohai Street Store).

On November 17th, in the morning, I went to Pangjie Baozipu (Jinfang Store), Jiangji Smoked Sauce Dumpling House (Advanced Street) and Fujiale Fruit Supermarket (Vanke Store).

Confirmed case 282: unemployed, living in Wankecheng Community, Xiangquan Community, Advanced Street, Jinpu New District, and the wife of confirmed case 281. November 7th — On the 15 th, the nucleic acid test was negative three times; On November 18th, the close contacts tested positive for nucleic acid during the active investigation, and then they were transferred to COVID-19 for centralized treatment and isolated treatment in Dalian Center. After consultation by the provincial expert group, they were diagnosed as ordinary cases.

November 12-November 15, at the First People’s Hospital of Jinzhou District.

From November 16th to November 17th, I stayed at home.

Confirmed case 283: the son of confirmed case 282, who lives in Vanke City Community, Xiangquan Community, Advanced Street, Jinpu New District. On November 18th, the close contacts tested positive for nucleic acid in the active investigation, and then they were transferred to COVID-19 for centralized treatment and isolated treatment in Dalian Center, and the case was confirmed by the provincial expert group consultation (light).

From November 12 to November 17, the trajectory was the same as that of confirmed case 282.

Confirmed case 284: unemployed, living at No.10 Xiangquan Street, Xiangquan Community, Advanced Street, Jinpu New District, and the mother of confirmed case 281. From November 7 to 17, the nucleic acid test was negative for four times; On November 18th, the close contacts tested positive for nucleic acid in the active investigation, and then they were transferred to COVID-19 for centralized treatment and isolated treatment in Dalian Center, and the case was confirmed by the provincial expert group consultation (light).

From November 12th to November 13th, I stayed at home.

From November 14th to November 17th, I sampled nucleic acid in the community and went to my son’s house in Wankecheng Community, an advanced street in Jinpu New District.

Confirmed case 285: domestic worker, living at No.358 Nanmian Community, Zhanqian Street, Jinpu New District. From November 5 to 17, nucleic acid tests were negative for three times; On November 18th, the close contacts of 281 confirmed cases tested positive for nucleic acid, and then they were transferred to COVID-19 for centralized treatment and isolated treatment in Dalian Center. After consultation by the provincial expert group, they were diagnosed as ordinary cases.

From November 12th to November 16th, the trajectory was the same as that of the confirmed case 282 (accompanying).

On November 17th, in the afternoon, I sampled the nucleic acid in Nanmian Community and bought it in Wan Jiale (Nanmian Road Store).

Confirmed case 286: employee of a company in Ganjingzi District, living in P1 District of Quanshui Street in Ganjingzi District. From November 8 to 17, the nucleic acid test was negative for 8 times; On November 14th, as a close contact, he was transferred to a centralized isolation place. On November 18th, the routine nucleic acid test result was positive, and then he was transferred to COVID-19 for centralized treatment and isolation treatment in Dalian Center. After consultation by the provincial expert group, he was diagnosed as an ordinary case.

From November 12th to 13th, I stayed at home.

Confirmed case 287: a child, living in the family building of the Finance Bureau of Chengguan Street, zhuanghe city. From November 4 to 14, nucleic acid tests were negative for 8 times; On November 14th, as a close contact, he was transferred to a centralized isolation place. On November 18th, the routine nucleic acid test results were positive, and then he was transferred to COVID-19 for centralized treatment and isolation treatment in Dalian Center. After consultation by the provincial expert group, the case was confirmed (light).

From November 12th to November 14th, I stayed at home.

　　CCTV News:This year’s "Government Work Report" pointed out that it is necessary to promote the steady growth of consumption, and take measures to increase the income of urban and rural residents and enhance their spending power.

　　In 2018, the total retail sales of consumer goods in China exceeded 38 trillion, and consumption became the "main engine" of economic growth for five consecutive years; In 2019, we will promote the formation of a strong domestic market, continuously release the potential of domestic demand, make up for shortcomings in services, and adapt to new demands. Consumption upgrades, where does the money go? Where can consumption tap the potential?

　　News link:

　　According to the preliminary accounting data of the National Bureau of Statistics, China’s GDP in 2018 was 90.03 trillion yuan, an increase of 6.6% over the previous year. The contribution rate of final consumption expenditure to GDP growth in the whole year was 76.2%, an increase of 18.6 percentage points over the previous year.

　　Where does the consumption upgrade money go?

　　Yang Chengzhang: Information, health, culture and tourism are the new consumption trends.

　　Yang Chengzhang, member of Chinese People’s Political Consultative Conference: The proportion of digital consumption and information consumption is increasing, and a large amount of consumption is obtained through digital information. Healthy consumption and cultural consumption are also a trend of high-quality consumption. For example, it can be seen from a family of four generations that each level has its own consumption hotspots and consumption patterns, especially the elderly and children, who were relatively disadvantaged groups in consumption, but now these two groups are precisely places with great potential. On the whole, China’s consumption potential is still very large. The problem is how to release the potential, become the current consumption hotspot, and drive consumer demand, which is very important for our current economic growth.

　　Crown: Engel coefficient innovation is low, "good life" becomes mainstream

　　Wang Guan, financial commentator of Yangguang: Engel coefficient refers to the percentage of money spent by a person or a family on food, which accounts for the income of the whole family. In 1978, China’s Engel coefficient was 58%, and about 60% of Chinese’s money was spent on food. Last year, our Engel coefficient dropped to 28.4%, which is a very great achievement. Today, Chinese spends less than 30% on food.

　　So where did the money go? It is understood that in 2018, the box office of Chinese movies reached about 60 billion yuan, while domestic tourism reached 5.5 billion, and outbound travel was close to 150 million. In other words, people have turned to cultural consumption, from traditional dietary consumption to more consumption that meets people’s needs for a better life.

　　Where does the potential of consumption go?

　　News link:

　　According to the Ministry of Commerce, there are three major measures to promote consumption this year: First, promote urban consumption and promote consumption upgrading, including upgrading a number of pedestrian streets and optimizing the layout of convenience stores; The second is to expand rural consumption and promote agricultural products to enter the city and industrial products to the countryside; The third is to develop service consumption, optimize service supply, and focus on filling shortcomings such as old-age care services and domestic services.

　　Yang Chengzhang: The consumption concept should be innovated when changing the consumption pattern.

　　Yang Chengzhang, member of Chinese People’s Political Consultative Conference: The consumption concepts of different income groups are in the process of collision between the old and the new. For example, older people may not understand the moonlight clan born in 1980s and 1990s, because the traditional culture of China advocates frugality and housekeeping, so they should save money to live, not borrow money. But saving money to live is a way, and borrowing money to live is also a way. Saving money is to use the value created now in the future, and borrowing money to live is to have confidence in the future, so everyone’s consumption concept is changing, and there is still a lot of room for improvement here.

　　In addition, consumption patterns should be constantly innovated. For example, a house should not only be large, but also comfortable. In some developed countries, although the house area is not large, the decoration is particularly particular. Therefore, we should follow the house to explore consumption, follow the car to explore consumption, follow the mobile phone to explore consumption, follow the high-speed rail to explore consumption and fully tap the consumption potential.

　　Crown: Driving High-quality Employment by Consumption Upgrading Dongfeng

　　Wang Guan, commentator of Yangguang Finance and Economics: It is very important to promote consumption in order to stabilize growth. Steady growth is actually to stabilize employment, and employment is the biggest livelihood.

　　With stable employment and increased income, we will have confidence. We should take advantage of the east wind of consumption upgrading to promote high-quality employment. For example: B&B renovation. In some rural areas of Shandong and Zhejiang, the rebuilt homestay is even more expensive than a five-star hotel, and it brings a series of production work, such as water and electricity heating, pipeline design and construction of the whole appearance, and so on.

　　In addition, how to develop and use the network online and how to publicize it have brought more detailed work needs, so with the consumption upgrading, the whole employment will be upgraded.

　　Yang Chengzhang: Consumption is the stabilizer of economic growth.

　　Yang Chengzhang, member of Chinese People’s Political Consultative Conference: Consumption is the stabilizer of current economic growth, because the contribution rate of consumption reaches 78%. At present, GDP growth in the world is on the decline, and it is still difficult for our external demand to increase substantially. What does China rely on under such circumstances? It depends on consumption. When consumption stabilizes, the economy will naturally stabilize. This year, the government’s series of policies focus on two points: one is consumption, and the other is private enterprises. The consumption potential is the greatest, because the population of 1.4 billion is the largest market.

　　Crown: Seize the strategic opportunity period of consumption upgrading to promote the high-quality development of China economy.

　　Wang Guan, financial commentator of Yangguang: Seize the strategic opportunity period of consumption upgrading and promote the high-quality economic development of China. In the past 40 years of reform and opening up, we have enjoyed huge dividends, and the domestic demand is unprecedented. Not only China, but also the whole world is very optimistic about this strong consumer demand, so our supply-side structural reform should keep up with this rhythm.

　　Today, consumers in China have changed from buying cheap and affordable products to buying quality and brands. Under such circumstances, how can China’s economy reach a new level? We bid farewell to the shortage economy in the past and entered the quality economy today. To realize the high-quality development of China’s economy, we need a series of supporting measures. This issue deserves our long-term consideration.