What is cross-border e-commerce？ What are the platforms for cross-border e-commerce in foreign trade？
In the e-commerce industry, not only Taobao, Tmall, JD.COM and so on are known to us, but in fact, the e-commerce industry can be divided into two directions: domestic trade e-commerce and foreign trade e-commerce, among which foreign trade e-commerce is also called cross-border e-commerce, while domestic trade e-commerce refers to Tmall, Taobao, JD.COM and so on. This article will mainly focus on "What is cross-border e-commerce? What platforms do cross-border e-commerce have? " To describe it.
The term "cross-border e-commerce" (full name: cross-border electronic commerce) appeared in 2011, which refers to an international business activity in which transactions are concluded by means of e-commerce, online ordering, payment and settlement, and goods are delivered through cross-border logistics, cleared through customs and finally delivered.
In terms of transaction mode, China’s cross-border e-commerce can be divided into business-to-business (B2B) and business-to-consumer (B2C) trade modes.
Under the B2B mode, enterprises use e-commerce mainly by advertising and information release, and the transaction and customs clearance processes are basically completed offline, which is still a traditional trade in essence and has been included in the general trade statistics of customs. Under the B2C model, Chinese enterprises directly face foreign consumers, mainly selling personal consumer goods, and the logistics mainly adopts air parcels, mail, express delivery, etc. The main body of customs declaration is postal or express delivery companies, and most of them are not included in customs registration at present.
From the perspective of import and export, cross-border e-commerce can be divided into export cross-border e-commerce and import cross-border e-commerce.
1. Amazon (Amazon)
Founded in 1995, Amazon is the originator of the world’s e-commerce industry, with its founder Jeff Bezos (known as "brother-in-law"). At present, Amazon has become the world’s largest online retailer with the largest variety of goods and the second largest Internet company in the world. Amazon and other vendors provide customers with millions of unique new, renovated and second-hand goods, such as books, movies, music and games, digital downloads, electronics and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products. If you plan to be a seller of Amazon, you must ensure the quality of the goods and take the products as the king.
2.eBay（Chinese Electronic Bay, Yibei, Yi Bei)
Ebay was founded on September 4, 1995, and was named after Auctionweb by Pierre Omidyar. Ebay is the American version of Taobao. It is an online auction and shopping website that allows people all over the world to buy and sell goods online. People can sell goods online on eBay. At present, eBay has 120 million active users worldwide and more than 400 million products published by individuals or businesses, among which brand-new "one-price" products are the main ones. EBay is not opening the China market now. Compared with Amazon, it is relatively easy to open a store on eBay, but it also needs to provide a lot of relevant information, such as bank transaction records and invoices. And although there is no money to open a shop, there is a separate charge for each item on the shelf. It should be noted that eBay prefers buyers.
3.wish
Wish was established on July 4th, 2010, and belongs to the mobile trading platform. Its main market is customers in Europe and America. Women account for about 80% of the wish platform, and they are between 18 and 30 years old. The reason why people choose wish for shopping is not only the convenience on the mobile phone, but also the overall cheap price. In addition, Wish’s unique browsing and recommendation mechanism ensures the quality and attractiveness of goods. As a friend of wish seller, we must grasp the direction of product selection.
4. GlobalAliExpress (AliExpress)
Established in April 2010, AliExpress is a platform owned by Alibaba, which is called "international Taobao". AliExpress is a foreign trade online trading platform that Alibaba helps small and medium-sized enterprises to contact terminal wholesale retailers, sell quickly in small batches and batches, and expand profit margins. At present, the Russian market is the main market, and the opening conditions are simple and easy to operate, which is suitable for newcomers and self-employed.
5. Dunhuang Net
Founded in 2004, Dunhuang Network is the world’s leading online foreign trade trading platform. Its CEO Wang Shutong is one of the earliest e-commerce actors in China. Dunhuang Network is the first website in China to provide B2B online transactions for small and medium-sized enterprises. It adopts a commission system. From February 20, 2019, new sellers began to charge fees for registration, and only after the successful transaction between buyers and sellers. Dunhuang Network is committed to helping small and medium-sized enterprises in China to enter the global market through the cross-border electronic commerce platform.
6.light in the box
Founded in 2007, LightInTheBox is an online B2C cross-border e-commerce company with technology-driven and big data as the breakthrough point and integrated supply chain ecosystem services. Engaged in the wholesale of electronic products, mechanical equipment, Wujinjiaodian, household appliances, textiles, clothing, daily necessities, arts and crafts, jewelry (excluding gold and loose diamonds), cultural and sports supplies and equipment, building materials (excluding steel) and chemical products (excluding dangerous chemicals); Commission agency (except auction), import and export and related supporting business. Electronic accessories have become the largest category of Lanting, accounting for 39.1%, and the clothing category dominated by wedding dresses accounts for 30.7%, in addition to small accessories, small commodities, home and gardening and other products. Lanting Jishi requires platform sellers to provide enterprise three certificates, business license, tax registration and organization code. Electronic products should provide category safety certification, and brand products should submit brand qualification, trademark registration certificate or brand authorization. Lanting Jishi doesn’t charge the platform seller the platform entry fee or service fee, but it will charge 15% commission and 3% transaction fee.
7.Shopee
Shopee ("Shrimp Skin" for short) was founded in 2015 and belongs to Sea Group. Shopee, headquartered in Singapore, is an e-commerce platform in Southeast Asia and Taiwan, China. At present, Shopee shrimp skin can be sold in seven sites in these countries and regions: Singapore, Malaysia, Taiwan, China, Indonesia, Thailand, Viet Nam and the Philippines. Among them, Singapore, Malaysia, Taiwan, China, Indonesia, Thailand and the Philippines have opened cross-border seller business. Shopee has a wide range of products, from consumer electronics to home life, beauty, maternal and child, fashion and fitness equipment.
8.Lazada
Lazada (Chinese name "Lai Zanda") was established in 2012 and is one of the largest online shopping websites in Southeast Asia. With the support of SamwerBrothers, a German business incubator, Lazada platform has more than 155,000 sellers, including more than 3,000 brand suppliers and 560 million users. The main target markets are six countries in Southeast Asia, namely, Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines. Main products: 3C electronics, household goods, toys, fashion clothes, sports equipment, etc. Lazada is called "Amazon in Southeast Asia". The first condition that needs to be met if you want to open a shop in lazada is that the enterprise needs to have a legal business license; Individuals need to use Malaysia’s National Identity Card Number (NRIC).
9.Alibaba.com
"Alibaba International Station" is an export marketing promotion service to help small and medium-sized enterprises expand international trade. Based on the trading platform of Alibaba International Station, the world’s leading inter-enterprise e-commerce website, it shows and promotes suppliers’ enterprises and products to overseas buyers, and then obtains trade opportunities and orders. It is one of the first choice network platforms for export enterprises to expand international trade. To put it simply, Alibaba International Station is mainly engaged in foreign trade, that is, all in English, mainly for export. Which is for the whole world to see. The international station starts with www, and the domestic china starts with Alibaba, which is mainly a Chinese domestic trade station.
10.Newegg
Newegg (newegg, China) was founded in 2001, which is a new generation of professional e-commerce consumer service website based on the famous newegg. Mainly engaged in online sales of 3C products such as computers, consumer electronics and communications. The best-selling categories are automobile supplies, sporting goods and office supplies. It is particularly noteworthy that most consumers are men, but female consumers are also growing rapidly.
11.Souq
Souq.com (the Middle East version of Amazon e-commerce website) was established in 2005, with 6 million users and 10 million unique visitors every month. According to the current situation of the website, Souq has begun to consider expanding other businesses. For example, Souq has established its own logistics system QExpress and payment system PayFort. Moreover, Souq also launched its own brand of tablet computers. Souq.com, Cobone.com and Sukar.com are the three largest local e-commerce websites in the Middle East.
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