Old residential areas should be changed in this way: concept change, model renewal and multi-means intervention.

This year, Harbin invested 150 million yuan to implement the comprehensive renovation of existing buildings with energy saving and livable capacity of 500,000 square meters. The renovation project is expected to be completed in October as a whole. among

Daoli District Gongle Community is about 300,000 square meters;

The community of Minxiang District in Xiangfang District is about 200,000 square meters.

In the process of the author’s field investigation, residents in the reconstruction area are worried about whether the effect after the completion of the reconstruction can be maintained for a long time. Residents outside the renovation area are worried that there will be no chance of renovation in their own community in the future if they rely solely on government funding. In fact, as a national key livelihood project, the renovation of old residential areas has been in the process of development and exploration. From the pilot projects in various places, many "detours" that are easy to take have been found and summarized, among which the most fundamental crux is that the current government investment model adopted by local governments is unsustainable and has not reached the height of sustainable and healthy development of old residential areas.

To this end, the author specially interviewed the only old community renovation industry association in our province-Heilongjiang Old Community Renovation Industry Alliance. Based on the actual development needs of old communities, after years of exploration, they have formed a complete project plan of "reform-construction-transportation" investment, financing, construction and operation integration mode, which has been highly recognized by the national research group. Today, let them answer questions and support the development of old communities.

Question 1: For a long time, the government has always been the main investor and leader in the renovation of old residential areas. Property, heating enterprises, residents and social forces are all partially involved or partially benefited, so it is difficult to form a joint force, and even have a negative impact of "not pleasing the output". How can we solve this situation?

Suggestion 1: Rationalize the rights and responsibilities and turn government investment into a market-oriented development mechanism.

Change ideas, straighten out rights and responsibilities, create a new development mechanism of "who invests, who builds, who operates, who maintains and who benefits", reduce the direct intervention of the government in project construction and operation activities, and form a new pattern of diversification of investment subjects, multi-channel sources of funds and marketization of project construction, so as to form a new social governance subject, which not only makes the participating forces diversified and diverse, but also brings about the growth of governance forces, the sharing of responsibilities and the common solution of difficulties.

The government will change from "all-encompassing" to "grasping the overall situation, gathering strength, managing major events and strengthening guidance", social forces will change from "participation" to "main investment, integrated construction, diversified operation and always responsibility system", and residents will change from "supported by machinery" to "full participation, active promotion and value reconstruction", and finally gain a sense of participation, belonging, responsibility and responsibility.

Question 2: Due to the problems left over from history, most of the old residential areas are supervised by state-owned properties. If the new development mechanism of "who invests, who builds, who operates, who maintains and who benefits" is adopted to manage the old residential areas, how can the original property management company be positioned?

Recommendation 2: Transforming state-owned property into a direct participant in the transformation of old residential areas through mixed ownership reform.

The original state-owned property companies are struggling to collect property fees due to the concept gap between residents and property companies and the contradiction between supply and demand. Obviously, they no longer have the ability of investors. However, they can also seek the two ways to transform old residential areas and change the predicament of state-owned properties through mixed ownership reform with investment and construction enterprises willing to participate in the transformation of old residential areas, so as to ensure the sustainable development of the transformation of old residential areas and reduce the pressure on the government.

Question 3: The renovation of old residential areas is a long-term process, which requires a huge amount of capital investment. Such a large amount of investment is only a drop in the bucket by the government, so where does the money come from?

Suggestion 3: Use the market-oriented path to build today’s blueprint with tomorrow’s income

The transformation of old residential areas is not a burden to the city, but a huge stock resource of the city. It is necessary to consider the value appreciation of its whole life cycle, realize the balance between supply and demand of funds through operation, and build today’s blueprint with tomorrow’s income. We can follow the all-round financing mode of "multi-party sharing, market-oriented operation and self-balancing of funds" to let the market participate more in the transformation of old urban residential areas, explore the use of original space resources to package value-added benefits into corresponding assets, build a number of listed enterprises through resource capitalization and asset securitization, and form a three-dimensional financing effect with market-oriented channels and various financing modes to raise funds for the transformation of old residential areas, thus forming a benign fund source mechanism.

Question 4: In the past, residents’ participation in the renovation of old residential areas was limited. Will their roles change in the future development?

Recommendation 4: Use the concept of "co-creation" to stimulate the enthusiasm of residents in the community.

Give full play to the concept of "co-creation" and let the residents of the community really participate in it from the beginning of the transformation. Will it be changed? How to change? Asking for the needs of the people will fully stimulate the enthusiasm of the residents and make them find a sense of belonging and accomplishment. In the subsequent operation stage, by revitalizing the existing resources and adding supporting projects, a community of interests composed of enterprises as carriers, communities as business units and residents will be formed, which will provide a platform for residents in communities who are still able to work and are idle at home, gain economic benefits by participating in construction and management, and turn residents from users into investors, builders, employees and managers. Give full play to the positive role of community autonomy, self-care and self-management with the mechanism of national participation, and realize decision-making collusion, development and co-construction, joint management of construction, effect evaluation and achievement sharing.

Question 5: The country began to carry out general energy-saving renovation of old residential areas during the Eleventh Five-Year Plan period. However, after several years of use, the renovation effect has been difficult to maintain, and many renovation contents have been damaged to varying degrees. How to maintain the new management after the renovation?

Recommendation 5: Multi-means intervention to achieve long-term governance and consolidate the transformation results.

Solution: After the renovation is completed, the project implementation unit will take over the property management with the lifelong responsibility mechanism of who invests, who builds, who operates, who maintains and who benefits. Based on the improved living environment, it will improve the property service, enrich the community facilities, and develop the value-added industrial chain to lay out the commercial service mode of the whole industrial chain, so as to realize the healthy development of the old community. By way of franchise, "tangible assets and space resources" will be changed into long-term operating assets, and additional supporting facilities and incremental assets will be combined to activate the hematopoietic function of old residential areas with operating assets, and finally the operating income will be used to cover the cost of transformation, so as to realize closed development and achieve multi-benefit results of satisfaction of owners, society, enterprises and government.

The transformation of old residential areas can not only be regarded as the need of survival, but also the need of urban development and social progress. Through the integrated mode of investment, financing, construction and operation of "reconstruction and transportation", the cultural features can be reshaped, forming a complete urban feature from residential area, community, block to urban area, transforming the cultural value of the city into economic value and tourism value, and casting a new model of a city that is livable, suitable for business and suitable for travel; With diversified implantation of service functions, a new pattern of co-investment, co-construction, co-management and sharing with residents’ needs as the main body and the participation of the government, property companies, mass organizations and social forces will be formed to create a new urban complex integrating medical care, pension and vacation; Establish the sustainable development mode of the whole industrial chain of multi-format, multi-mode and group operation service companies by adding supporting space and supporting services, form a new industrial cluster around the demand of old residential areas, stimulate economic development, stimulate the vitality and vitality of the old urban areas, so as to promote the integration and coordinated development of the new and old urban areas in an all-round way, optimize the urban spatial structure, enhance the function of urban carriers, shape urban brands and boost urban visibility. The integrated mode of investment, financing, construction and operation of "reconstruction and transportation" can provide a new solution for the reconstruction and development of old residential areas in the future, and it is also a "good medicine" for the future development of old residential areas.

Nanchang Shouyi gave birth to a new army to celebrate the workers and peasants.

  On August 1, 1927, a gunshot at the head of Nanchang City opened the prelude to the Communist Party of China (CPC)’s independent leadership of China’s revolutionary armed struggle. Above: Oil painting reflecting Nanchang Uprising, collected in August 1st Nanchang Uprising Memorial Hall.

  Nanchang Uprising has an extremely important position in the history of China revolution, which can be described as an immortal monument of China revolution.

  Raising the military flag-the beginning of establishing the people’s army

  Zhou Enlai said: "The first shot was the first shot of the August 1st Uprising." Zhu De once wrote a poem praising: "Nanchang first gave birth to a new army, and it was only when workers and peasants celebrated that there were soldiers." The Communist Party of China (CPC)’s own army began with the Nanchang Uprising. On August 1, 1927, a gunshot at the head of Nanchang City opened the prelude to the Communist Party of China (CPC)’s independent leadership of China’s revolutionary armed struggle, and a brand-new people’s army led by the Communist Party of China (CPC) was born.

  Due to the special historical reasons at that time, the Nanchang Uprising still carried the banner of the Kuomintang leftist, and the uprising troops led by the Chinese Communist Party independently still used the army flag of the National Revolutionary Army. During the Autumn Harvest Uprising, Mao Zedong insisted that "we should hold high the flag of communist party". In the cruel reality, the Hunan Provincial Committee of the Communist Party of China further realized that it is necessary to give up the left flag of the Kuomintang and the army flag of the National Revolutionary Army and play its own flag. On August 18, 1927, the Hunan Provincial Committee of the Communist Party of China held a meeting to study and deploy the autumn harvest uprising in Hunan and Jiangxi. It was decided at the meeting that this uprising should be called and launched in the name of the Communist Party of China (CPC) openly and with the banner of workers and peasants armed formally displayed. Two days later, Mao Zedong reported to the Central Committee of the Communist Party of China on behalf of the Hunan Provincial Committee of the Communist Party of China, and clearly pointed out: "When the workers, peasants and soldiers were in the Soviet Union, we should no longer fly the flag of the Kuomintang. We should fly communist party’s flag high, so as to be opposite to the Kuomintang’s flag played by Chiang Kai-shek, Tang, Feng and Yan. The Kuomintang flag has become the flag of the warlord, and only the communist party flag is the flag of the people. " In September, the officers and men of the first division of the First Army of the Workers and Peasants Revolution held high the red flag with sickle, axe and five stars and held the famous autumn harvest uprising.

  On June 30th, 1933, the Central Revolutionary Military Commission issued a proposal on deciding August 1st as the anniversary of the founding of the Chinese Red Army of Workers and Peasants, pointing out: "On August 1st, 1927, a proletarian party, Nanchang Riot led by communist party, took place, which was the beginning of the anti-imperialist agrarian revolution and the source of the heroic Red Army of Workers and Peasants … To commemorate the Nanchang Riot and the founding of the Red Army, this committee decided to hold August 1st every year since 1933. On July 11th, the Provisional Central Government of chinese soviet republic made the Resolution on the August 1st Commemorative Movement and approved the proposal of the Central Revolutionary Military Commission. On August 1st, the military and civilians in the Central Soviet Area launched a wide range of activities to commemorate "August 1st". From 1933, the Nanchang Uprising Day-August 1st became the anniversary of the founding of the Chinese Red Army of Workers and Peasants and the Army Day of the China People’s Liberation Army.

  Brilliant Starting Point —— The Great Opening of Establishing China Marxism

  Nanchang Uprising is a new starting point for the Communist Party of China (CPC) to understand the extreme importance of armed struggle. In the early days of the founding of the Party, the Communist Party of China (CPC) didn’t know enough about the extreme importance of armed struggle. As Mao Zedong said: "The revolution failed and learned a painful lesson, so there were Nanchang Uprising, Autumn Harvest Uprising and Guangzhou Uprising, which entered a new era of creating the Red Army. This period is an extremely critical period for our party to thoroughly understand the importance of the army. " Chen Yi, who participated in the Nanchang Uprising, also pointed out: "The China Revolution was led independently by the working class in China, and the revolutionary armed struggle was the main revolutionary way, which began in Nanchang." The Nanchang Uprising first went down in history as the pioneer of the Communist Party of China (CPC)’s independent leadership of the revolutionary armed struggle and the beginning of the founding of the people’s army.

  The Nanchang Uprising began to combine the armed struggle with the agrarian revolution, which opened the prelude to the agrarian revolutionary war. Nanchang Uprising is an armed uprising aimed at agrarian revolution, which was promoted by military force. On the eve of the uprising, the leading organs of the Front Committee met in Jiujiang to discuss the uprising program, and Zhou Enlai conveyed the central opinion that the agrarian revolution must be the main slogan. Since then, Nanchang Uprising has raised the banner of agrarian revolution. The Letter from He Long, Commander-in-Chief of the Second Front Army, pointed out: "The first mission of the China Revolution is to carry out the agrarian revolution". On the same day, the Revolutionary Committee formed by the rebel army announced that one of its programs in the recent period was to "continue to fight for solving the land problem". It can be seen that the Central Committee and the uprising leaders have made useful explorations on the program and specific policies of the agrarian revolution, which provided important reference for the in-depth development of the agrarian revolution and the formation of the agrarian revolution line. Although the wars were frequent and fluid, and there were no conditions for large-scale agrarian revolution, the rebels still carried out small-scale agrarian revolution in some places on their way south.

  Nanchang Uprising also made the earliest exploration on the establishment of rural revolutionary base areas. On the eve of Nanchang Uprising, some leaders of our party have clearly put forward the idea of establishing revolutionary base areas in Guangdong and Dongjiang. After the victory of the uprising, in the face of powerful enemies, the uprising troops could not stand in Nanchang, and the rebel leaders once again put forward the idea of establishing a revolutionary base in Guangdong or Dongjiang. After the main force of the rebel army suffered heavy losses, the leaders of the CPC Central Committee and Nanchang Uprising summed up the experience and lessons in time, and further made it clear that the rebel army would go to the countryside, launch the peasant movement and carry out armed struggle. Finally, part of the uprising troops retreated to Hailufeng, and combined with the peasant movement led by Peng Pai to establish Hailufeng rural revolutionary base. The other part, led by Zhu De and Chen Yi, moved to western Fujian, northern Guangdong and southern Hunan, and later arrived in Jinggangshan to join forces with the autumn harvest uprising troops led by Mao Zedong, thus consolidating and developing the Jinggangshan revolutionary base area, thus creating a correct road for the China revolution of "encircling the city from the countryside and seizing power by armed forces". Therefore, the Nanchang Uprising and the establishment of Jinggangshan revolutionary base area are the great beginnings for our party to combine the basic principles of Marxism with the concrete practice of China revolution and create China-oriented Marxism.

  Precious wealth-created the great August 1st spirit.

  Great revolutionary practice will inevitably breed great revolutionary spirit; The rock-breaking Nanchang Uprising created the great August 1st spirit.

  The heroic spirit of daring to struggle is the core of the spirit of August 1st. Nanchang Uprising broke out in the white terror and blood shed. In April and July, 1927, Chiang Kai-shek and Wang Ching-wei successively launched counter-revolutionary coups, brutally massacring communist party people and revolutionary masses, and at one time, corpses were everywhere and rivers of blood were flowing. However, as Mao Zedong said, "The people of the Communist Party of China (CPC) and China have not been intimidated, conquered or killed. They got up from the ground, wiped their blood, buried the bodies of their companions, and they continued to fight. They held high the banner of the revolution and held armed resistance. " The Nanchang Uprising fired the first shot of armed resistance against the Kuomintang reactionaries, and declared in the language of blood and fire the strong determination of the Communist Party of China (CPC) people not to be afraid of violence, sacrifice, stand up and dare to struggle in the face of white terror.

  Adhering to the principle of listening to the party’s command is the soul of the spirit of August 1st. General Secretary of the Supreme Leader pointed out: "Building a people’s army that listens to the party’s command, can win battles and has a good style of work is the party’s goal of strengthening the army under the new situation. Listening to the party’s command is the soul and determines the political direction of army building. " The source of the people’s army listening to the party’s command came from the Nanchang Uprising. During the preparation and outbreak of Nanchang Uprising, the Committee of Former Enemies of the Communist Party of China, with Zhou Enlai as its secretary, adhered to the leadership of the Party and firmly grasped the political direction of the uprising troops, and became the strong leadership core of the uprising army. Ye Ting, Zhu De, Liu Bocheng, etc., the main military generals of the Rebel Army, especially He Long, who was not Communist party member at that time, resolutely obeyed the command of the former enemy committee of the Communist Party of China, resolutely followed the party, dared to take responsibility, and persevered.

  Unswerving ideals and beliefs are the quality of Bayi spirit. Strengthening ideals and beliefs and adhering to the spiritual pursuit of communist party people have always been the foundation for communist party people to settle down. Belief in Marxism, socialism and communism is the political soul of communist party people and the spiritual pillar for communist party people to stand any test. Zhou Enlai, Zhu De, He Long, Ye Ting and other leaders of the Nanchang Uprising all had firm socialist and communist ideals and beliefs. As the secretary of the former enemy committee of the Communist Party of China, before and after the outbreak of the Nanchang Uprising, Zhou Enlai resolutely overcame many obstacles, which showed his firm belief in pursuing truth and selfless dedication. Even when the rebels were seriously frustrated when they went south, the older generation of revolutionaries remained firm in their ideals and beliefs. For example, He Long realized that "only Marxism-Leninism is the truth of saving the country and the people" long before the outbreak of the uprising, and joined the Communist Party of China (CPC) without hesitation when the rebel army was seriously frustrated when it went south. The next day, he announced to the officers and men: "I joined the party last night. What we did in the past was nothing more than helping the rich and the poor, helping the weak and restraining the strong, and vindicating the grievances of the people, but we couldn’t do anything big. Now I know that communism in communist party is to eliminate the evil society in which people eat people, others exploit people and others oppress people, and then to build a beautiful communist society. Everyone should be clear about this lofty goal and join the Communist Party of China (CPC). If you are willing to join the party, I will be an introducer. " After the defeat in Chaoshan, He Long was determined to make a revolution, and said firmly, "I will go through it. Let me go back to Xiangxi, I want to make a comeback! "He returned to Xiangxi through Hong Kong and Shanghai, founded the base area of western Hunan and Hubei, and formed the Red Army Corps. It can be said that it was the communist ideal and belief that led him to realize the transformation from an old soldier to an excellent communist party man. For another example, Zhu De, who made meritorious deeds in the uprising, faced with the emergency situation that the rebel army lost in the Chaoshan battle and its morale declined, he held a meeting of cadres at or above the platoon level in Tianxinxu, Anyuan County, Jiangxi Province to educate the revolutionary ideals and beliefs and delivered an impassioned speech. He said: "As we all know, the Great Revolution failed, and so did our uprising! But we still want revolution. Comrades, those who want revolution come with me, and those who don’t can go home, not reluctantly! " "However, everyone should see the future of the revolution clearly. The China Revolution in 1927 was like the Russian Revolution in 1905. After the defeat of the Russian revolution in 1905, it was dark, but the darkness was temporary. In 1917, the revolution finally succeeded. The China Revolution has failed now, and it is also dark, but the darkness is also temporary. China will also have a’ 1917′. As long as the strength is preserved, the revolution will have a way, and you should believe this. " Chen Yi later commented: "Commander-in-Chief Zhu pointed out a bright future in the darkest days, when the mood of the masses was as low as zero and frustrated, and increased the revolutionary belief of the masses. This is the greatness of the commander-in-chief." It is precisely because of the persistent pursuit of the communist ideal and the belief that China’s revolutionary cause will win, Zhu De and Chen Yi led the rest of the uprising to carry out the "three rectifications in southern Jiangxi" and held the southern Hunan uprising.Zhu Mao joined forces with Jinggangshan, thus opening a brand-new page of China revolution. (The author is Ji Qi, a distinguished researcher at Tianjin Socialism with Chinese characteristics Theoretical System Research Center and a professor at Tianjin University of Commerce.)

Jiangsu will focus on building 10 core exhibition parks of the Grand Canal National Cultural Park.

  More distinctive and smoky streets, more vivid and interesting water conservancy remains, and more cool theme museums … … In the future, the Jiangsu section of the Grand Canal dedicated to creating a "beautiful central axis" will be more beautiful and interesting.

  Recently, the Plan for the Construction and Protection of the Grand Canal National Cultural Park was issued. According to the plan, Jiangsu Province will focus on building 10 core exhibition parks of the Grand Canal National Cultural Park. Including: Longwang Temple Palace Core Exhibition Park, Banzha Site Core Exhibition Park, Qingkou Hub Core Exhibition Park, Yangzhou Ancient City Core Exhibition Park, Yaowan Core Exhibition Park, Xijindu — Xinhe Street Core Exhibition Park, Sanwan Core Exhibition Park, Qingguo Lane Core Exhibition Park, Suzhou Ancient City Core Exhibition Park and Wuxi Qingming Bridge Core Exhibition Park.

  What are the highlights of these projects? How’s it going? Xiaobian interviewed several core exhibition parks and took everyone to "walk around" in advance.

  Yangzhou China Grand Canal Museum

  Xijindu and Qingming Bridge … … These streets will be more fun to visit.

  Along the Jiangsu section of the Grand Canal, there are many ancient streets of Gu Xiang. After years of elutriation, they still retain their ancient charm and reflect the local customs. A number of streets with a long history will be restored and protected, which will glow with new vitality and style, and will be more delicious and fun to visit in the future. Located in Xijindu Historic District of Zhenjiang, there are 12 cultural protection units with rich cultural resources, including ferry culture, commercial culture and architectural culture. According to the plan, Xijindu Club will further improve the tourist routes and cultural relics protection, and develop colorful night tours. The future Xijindu is destined to be more prosperous and colorful.

xijin ferry

  xijin ferry

  Can you not remember Jiangnan, and people will do their best to pillow the river. Wuxi, which is known as the "out-of-print land of the canal, a water alley in the south of the Yangtze River", is rich in canal remains. A Qingming Bridge in the Wanli period of the Ming Dynasty attracted tourists to take photos and "punch in". The core exhibition garden of Qingming Bridge covers an area of 2.03 square kilometers, where Bodu Port and the ancient canal meet, and there are rows of canals. At present, the renovation project of Qingming Bridge’s historical and cultural block is progressing in an orderly manner, including building restoration and river bank regulation. In the future, it will be more comfortable to visit Qingming Bridge.

  Qingming bridge

  Qingming bridge

  Qingkou Hub and Banzha Site … … These water conservancy relics show you the ancient water transport culture.

  Throughout the ages, the Grand Canal has witnessed the rise and fall of water transport culture. As time goes by, those water conservancy sites still stand, telling the long past. Qingkou Hub Heritage Area is mainly located in Matou Town, Huaiyin District, Huai ‘an City, where the Yellow River, Huaihe River and Canal met during the Ming and Qing Dynasties. During the reign of Qing Kang Gan, a water control project was formed here, which ensured the smooth transportation of water. At present, the construction of related cultural, tourism supporting and public services facilities, including tourist distribution centers and cultural facilities, is progressing in an orderly manner, and the future Qingkou hub will be more comfortable.

A corner of the landscape of Qingkou hub heritage area

A corner of the landscape of Qingkou hub heritage area

  The Banzha site in Huai ‘an is a Ming Dynasty sluice site, which has been protected under the soil layer before. Its main body consists of three parts: Banzha gate site, river site and Ming and Qing dynasty house site. At present, Banzha Ruins Park is under construction, and the main basement of the exhibition hall and the restoration of river supporting piles have started construction, striving to complete the opening of the park in July 2022. At that time, the audience can see the true content of the ancient Banzha site through the clear canal water.

Banzha Ruins Park renderings

Banzha Ruins Park renderings

Banzha Ruins Park renderings

  Grand Canal Intangible Cultural Park, China Hydraulic Science and Technology Museum & HELIP; … More cool cultural venues are waiting for you.

  Along the Jiangsu section of the Grand Canal, there is not only antique, but also unexpected coolness and tide. A number of brand-new cultural and sports venues with the theme of the Grand Canal will appear before our eyes. The China Hydraulic Science and Technology Museum, which has attracted much attention, is the first science and technology museum with the theme of "hydraulic engineering" in China. It widely absorbs the cultural connotations of China’s hydraulic engineering and traditional painting, and focuses on the hydraulic engineering culture and canal culture with Huai ‘an characteristics. With the concept of "a thousand boats leave the sluice and the canal sails", the project shows the hydraulic culture in multiple dimensions by means of immersive experience, sound and photoelectric display. At present, China Hydraulic Science and Technology Museum has preliminarily determined the overall scheme of conceptual design, the architectural design scheme has been approved, and the pile test has been completed.

Renderings of China Hydraulic Science and Technology Museum

Renderings of China Hydraulic Science and Technology Museum

  Three Bay Core Exhibition Park in Yangzhou — — The Grand Canal Intangible Cultural Park project, with a planned land area of about 90 mu and a total construction area of 22,000 square meters, mainly includes: intangible cultural performances, intangible master studios, intangible cultural experiences, cultural and creative products retail and commercial projects. The park also incorporates a variety of Tang Wenhua elements, and visitors can take a "crossing" tour of the Tang Dynasty. At present, the first phase of the Grand Canal Intangible Cultural Park has been basically completed.

Rendering of the Grand Canal Intangible Cultural Park

Rendering of the Grand Canal Intangible Cultural Park

  In Jiangsu, the canal has become a part of a better life. Walking along the Jiangsu section of the 790-kilometer canal, the urban and rural elegance and the scenery of the canal complement each other, and its inherent cultural power has become a bright color in people’s spiritual map. A "beautiful central axis" with clear water, green shore, beautiful scenery and Wenchang is rising. 

From "Keeping Down" to "Living Up", Hua Zhang, the context, guards the Chinese context with the general secretary.

  How to continue the Chinese historical context by casting the soul with literature? How to innovate and develop cultural inheritance by promoting literature and industry?

  "Chinese-style modernization gives Chinese civilization modern strength, and Chinese civilization gives Chinese-style modernization a profound foundation." On June 2 last year, at the symposium on cultural heritage and development, General Secretary of the Supreme Leader made a comprehensive, systematic and in-depth exposition on a series of major theoretical and practical issues of Chinese cultural heritage and development from the overall strategic height of the development of the cause of the party and the state.

  During the year, the Supreme Leader visited the ancient city, explored the cultural context, and looked at the intangible cultural heritage, constantly searching for the answer of the times "Why China" and leading China to take the road of cultural inheritance.

  Guard the root vein

  Take the road of ancient city protection

  Tianjin Ancient Culture Street, known as the "hometown of Jinmen", is the earliest gathering place of economy, culture and commerce in Tianjin.

On the afternoon of February 1, 2024, when the Supreme Leader visited Tianjin Ancient Culture Street, he interacted with the store staff and the people on the spot. Xinhua News Agency reporter Xie Huanchi photo

 On the afternoon of February 1, 2024, when the Supreme Leader visited Tianjin Ancient Culture Street, he interacted with the store staff and the people on the spot. Xinhua News Agency reporter Xie Huanchi photo

  On the afternoon of February 1st this year, the Supreme Leader came to Tianjin Guwen Street, and successively went into the specialty shops of Guifaxiang 18th Street, such as Mahua, Guorenzhang, Clay Fighter Zhang and Yangliuqing New Year Pictures, to learn about product types, sales and the inheritance and development of traditional culture.

  During the inspection, the Supreme Leader pointed out that Chinese modernization is inseparable from the inheritance and promotion of excellent traditional culture. Tianjin is a city with distinctive features and charm. It is necessary to protect and make good use of historical and cultural blocks to make them shine in the construction of a modern metropolis.

  Tianjin has preserved a large number of unique modern architectural communities and historical and cultural blocks, and it is the mission entrusted by the times to protect Tianjin’s unique Tianjin culture.

  On January 17, 2019, during the inspection in Beijing, Tianjin and Hebei, the supreme leader came to Liang Qichao’s former residence to listen to the introduction of the protection of Tianjin’s historical and cultural blocks with the exhibition board. He pointed out that we should cherish the historical and cultural heritage of the city, develop in protection and protect in development.

Customers watch the performance in Tianjin Time-honored Collection Store. Xinhua News Agency reporter Zhao Zishuo photo

  Customers watch the performance in Tianjin Time-honored Collection Store. Xinhua News Agency reporter Zhao Zishuo photo

  Institutional guarantee — — Compilation of Tianjin Historical and Cultural City Protection Plan (2020— 2035), forming an overall protection structure of "one city, two districts, two belts and multiple points"; Normative documents such as the Regulations on the Protection of Historic Buildings in Tianjin were issued to further improve the policy and regulation system for the protection of historic buildings.

  Innovation empowerment — — Adhere to market-oriented operation, realize the renewal and upgrading of historical and cultural blocks, and explore the formation of the "historic buildings+"model. At the same time, promote the deep integration of culture and tourism formats, markets and products, inject new vitality into old buildings, continue new stories and bring new popularity.

  Cross-border integration — — Constantly expand consumption scenes, create parallel reality digital immersion projects, build IP matrix of historical and cultural blocks with high standards, and build a platform for online and offline creation of digital cultural tourism.

  An ancient street and a historical and cultural heritage connect the past, the present and the future, and contain the cultural code of Chinese modernization.

  Inheriting blood vessels

  Take the road of non-genetic inheritance

  Changde River Street, located on the banks of Yuanjiang River, has a long history and was destroyed in Changde Campaign in 1943. In recent years, Changde City has restored the style of Laohe Street and built this place into a historical and cultural block.

On the morning of March 19th, 2024, when the Supreme Leader visited Changde River Street, he had a cordial exchange with shopkeepers and tourists. Xinhua News Agency reporter Yip Wong photo

 On the morning of March 19th, 2024, when the Supreme Leader visited Changde River Street, he had a cordial exchange with shopkeepers and tourists. Xinhua News Agency reporter Yip Wong photo

  On March 19th this year, the Supreme Leader came here to inspect all kinds of special snacks, special products and special handicrafts, to have cordial exchanges with shopkeepers and tourists, to appreciate the display of intangible cultural heritage skills, and to learn more about the street restoration and utilization, urban planning and comprehensive management of water environment in Changde Old Town.

  Strolling along Changde River Street, a giant ink and wash original design attracted the attention of the supreme leader.

  This work is a woodcarving design created by Pan Nenghui, the non-genetic inheritor of Pan Shi’s artistic woodcarving, based on Shen Congwen’s famous book "Travels in Xiang". He plans to restore it to a giant Toona sinensis gloomy wood with a length of 10 meters in 10 years.

  "Colorful traditional cultures with local characteristics together constitute a splendid Chinese civilization and also boost economic and social development." When the Supreme Leader visited Changde River Street, he pointed out that Changde is a place with cultural heritage, where the silk strings, high-pitched tunes and trumpets should be inherited and used with appropriate carriers, so as to develop with the times.

Pan Nenghui and his wife Hu Meihua show wood carvings in Changde River Street, Hunan Province. Xinhua News Agency reporter Xue Yuxi photo

  Pan Nenghui and his wife Hu Meihua show wood carvings in Changde River Street, Hunan Province. Xinhua News Agency reporter Xue Yuxi photo

  How to make intangible cultural heritage flourish in the new era?

  In recent years, Changde has made great efforts to explore a new cross-border, cross-domain and cross-industry model of "non-legacy+cultural tourism", "non-legacy+education" and "non-legacy+technology", attracting more than 50 non-legacy teams such as Taoyuan embroidery, hemp painting and Changde woodcarving to settle in Changde River Street, creating a situational and immersive multicultural experience, and integrating the national tide into the daily life of citizens and tourists.

  At present, there are more than 100,000 non-legacy representative projects at all levels in China, more than 90,000 non-legacy representative inheritors at all levels and more than 6,700 non-legacy workshops.

  Non-legacy projects are inherited by people, and generations of inheritors advance wave after wave, making the cultural carrier more dynamic.

  Continuation vein

  Take the road of civilization inheritance

  The Great Wall is the largest existing cultural heritage in China, and it is also a window for the world to feel and understand Chinese civilization.

  On May 14th this year, the Supreme Leader wrote back to the villagers in Shixia Village, Badaling Town, Yanqing District, Beijing, profoundly explaining the unique value of the Great Wall and the great significance of protecting it.

  "I hope that everyone will continue to work hard for a long time, protect the Great Wall like a home, carry forward the Great Wall culture, tell the story of the Great Wall, drive more people to understand and protect the Great Wall, and pass on this precious wealth left by their ancestors from generation to generation, contributing to building a socialist cultural power and promoting Chinese modernization."

The picture shows Badaling Great Wall. Xinhua News Agency reporter Yan Huanzong photo

  The picture shows Badaling Great Wall. Xinhua News Agency reporter Yan Huanzong photo

  In 2019, the Supreme Leader presided over the ninth meeting of the Central Committee for Comprehensively Deepening Reform, which reviewed and approved the Construction Plan of the Great Wall, the Grand Canal and the Long March National Cultural Park; In 2021, the Planning for the Construction and Protection of the Great Wall National Cultural Park was issued, proposing to make the Great Wall National Cultural Park an important symbol of carrying forward the national spirit and inheriting Chinese civilization.

  In recent years, the organization and implementation of resource survey, cleaning up the Great Wall to protect the family property; Establish a legal system with the Great Wall Protection Ordinance as the main body and local special regulations as the support; Continue to promote the protection of the Great Wall, and successively approve 289 Great Wall protection and maintenance projects; Intensify inspections and guard the "last mile" of Great Wall protection … … The protection and inheritance of the ancient Great Wall ushered in a new chapter.

  To protect the Great Wall, we should carry forward the Great Wall culture and tell the story of the Great Wall and China.

  The frontier fortress epic drama "Xiongguan in the World" brings a visual feast, the Great Wall tourism resources lead the way to prosperity, and the research activities continue to be carried out … … Relying on the cultural resources of the Great Wall, all fields seek development according to local conditions, and continue to write a new chapter in the era of cultural heritage protection.

  At present, there are 43 world cultural heritages, world cultural and natural dual heritages and 43 world intangible cultural heritages in China. They are scattered on the splendid land, and continue to explore the way of activation and inheritance.

  — — Digital empowerment makes culture "live". "Vitality Palace", "Panoramic Terracotta Warriors" and "Cloud Tour Dunhuang" have been launched one after another. AI algorithm realizes the restoration of cultural relics and the naked-eye 3D restoration of archaeological sites.

  — — Innovation and integration make culture "fire". Yue opera Xinlongmen Inn, dance drama The Banquet in Tang Palace, Only the Green, and the movie Chang ‘an Three Wan Li frequently explode. It is hard to get a ticket for the Forbidden City in Beijing and the Mogao Grottoes in Dunhuang, and "going to a city for a museum" is getting hotter and hotter.

  Today’s China, with the unique language of Chinese culture, shows the world the cultural charm of the ancient oriental civilization.

  "It is our new cultural mission in the new era to continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new starting point." A year ago, the supreme leader made a clear direction for cultural inheritance and development at the forum on cultural inheritance and development.

  Standing in the new era and looking into the future, the supreme leader solemnly declared: "Chinese modernization is the new life of the old country of the Chinese nation and will surely promote the rejuvenation of Chinese civilization."

  Cartography: Huang Zhuo

Brief introduction of Guangdong real estate market in the first quarter of 2022

  In the first quarter, Guangdong invested 0.31 trillion yuan in real estate development, down 2.7% year-on-year. Among them, investment in commercial housing decreased by 1.2%.

  Regionally, the investment in real estate development in the core area of the Pearl River Delta decreased by 1.9%, the coastal economic zone decreased by 3.1%, and the northern ecological development zone decreased by 11.1%.

  annotations

  1. Interpretation of main indicators

  Investment completed by real estate development enterprises this year: refers to all the investment completed during the reporting period for housing construction projects, land development projects, public welfare buildings and land purchase fees. This indicator is cumulative data.

  2. Statistical scope

  All real estate development and operation legal entities.

  3. Investigation methods

  Conduct a comprehensive survey on a monthly basis (except January).

  4. Division of economic regions

  The core areas of the Pearl River Delta include 9 prefecture-level cities including Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen and Zhaoqing. The coastal economic belt (east wing and west wing) includes seven prefecture-level cities: Shantou, Shanwei, Chaozhou, Jieyang, Yangjiang, Zhanjiang and Maoming. The northern ecological development zone includes five prefecture-level cities: Shaoguan, Heyuan, Meizhou, Qingyuan and Yunfu.

  5. Calculation of growth rate

  In this paper, the year-on-year growth rate of real estate development investment is nominal growth rate.

2025 Shanghai Auto Show Formula Leopard Auto Show made a stunning appearance: Titanium 3, Leopard 5 and Leopard 8 gathered together.

On April 23, 2025, BYD’s Equation Leopard brand shined at the Shanghai Auto Show. This is the first time that Leopard 5, Leopard 8 and Titanium 3 have been exhibited on the same stage since the launch of Titanium 3. At the same time, there are also three versions of the big wave, five interactive exhibition areas and a live demonstration of drones, which shows the powerful strength and innovative spirit of Equation Leopard brand.

On the first day of the auto show, Equation Leopard booth also held the "BYD Global Design Competition Award Ceremony". BYD joins hands with five top universities to select and empower top design talents and jointly explore more possibilities for the future of automobiles.

At the awarding ceremony, Equation Leopard’s "Titanium 3 Fashion Co-creation and Modification Competition" was officially launched, and two major tracks were set up for the whole people and car owners, and millions of prizes were invested, inviting users to enjoy the unlimited creative fun of titanium 3, a trendy technology product.

Equation Leopard "Titanium 3 Tide Products Co-creation and Modification Competition" has set up two major tracks for the whole people and car owners, and invested millions of rewards. The national track is open to all friends, and personalized creation is carried out around three propositions: "titanium AI", "titanium trend" and "titanium function". Friends who finally get the MVP of Chaozhou products can get the one-year use right of titanium 3; There are also a number of award places on the owner’s track, and the gold medal winners will receive high cash rewards.

The Equation Leopard 583 family was assembled for the first time, and the 3-wave version was unveiled.

Equation Leopard Titanium 3 has become the latest explosion item in the A-class SUV market and the focus of this Equation Leopard booth with its all-round product strength and scientific and technological trendy attributes of "titanium trend", "titanium safety" and "titanium intelligence".

The brand’s high-end series of electric drive off-road products were also exhibited on the same stage, including the Leopard 5 intelligent driving version equipped with BYD’s "Eye of God" and Huawei’s "Gankun Intelligent Driving", and the Leopard 8 unmanned aerial vehicle version jointly built by BYD, DJI and Huawei.

Leopard 8 UAV version integrates four ace technologies, equipped with a set of luxury configuration for the whole family and a non-loaded hard-core body, and demonstrated the one-button follow-up ability of BYD intelligent vehicle UAV system on the spot.

The Equation Leopard booth also made its first public appearance in the "Leopard 8-dimensional Whale Titan Kit" and "Titanium 3 SUPER 3 Tide Revision", and the "Leopard 5-dimensional Whale City Matrix Kit" unveiled last year also made its debut again.

"Leopard 8-dimensional Whale Titan Kit" strengthens the sense of size and flagship demeanor of Leopard 8 with the design style of "atmosphere" and "massiness"; "titanium 3 SUPER 3 tide revision" restored the shape of SUPER 3 concept car and explained the design concept of titanium 3 star wars aesthetics; "Leopard 5-dimensional Whale City Matrix Kit" takes "matrix" as the design concept, which injects more charm of future urban style into Leopard 5.

There are five interactive exhibition areas in the booth of Formula Leopard Shanghai Auto Show in 2025, including four interactive areas: personality experience, performance experience, intelligent experience and technical visualization, and the model exhibition area of the winning works of BYD Global Automobile Design Competition. In addition, there is an interactive interpretation of the intelligent vehicle-mounted UAV, which uses the "Lingyuan" BYD intelligent vehicle-mounted UAV system for real-time take-off and LIVE broadcast, and interacts with the audience, demonstrating the powerful technical capabilities of the system.

Equation Leopard is committed to bringing more colorful life to users. During the auto show, the audience can go to the Equation Leopard booth in Hall 8.1H of Shanghai International Exhibition Center, get a close look at the infinite charm of Equation Leopard brand’s personalized solution to life, and explore a better life together.

It is predicted that after 00, the flower of Nortel School will be the first to go out, and Rao Jiadi’s drama to be broadcast will lead to a frenzy of expectation!

Recently, the topic of "the face value of Nortel School Flowers after 00" has set off a hot discussion in Weibo. Rao Jiadi, the flower of Nortel School after 00, entered the hot list with outstanding face value and unique temperament. Rao Jiadi, a new school flower, not only conquered many netizens with her beauty, but as a new actor, she has tried different styles of roles in many excellent works with her solid basic skills and deep understanding of roles. These works to be broadcast continue to attract the attention and expectation of netizens with her excellent production team and excellent cast!

In the "Fox Demon Little Matchmaker Wang Quan" co-starred with Cheng Yi and Li Yitong, he played the beautiful snow demon with a black belly; Esther Yu and Ding Yuxi co-starred in "Staring at the Milky Way at Night", playing a witty and kind peach. The latest work is "Jin Yue Ru Ge" starring Zhou Ye and Cheng Lei, and it is also a work that has attracted much attention from netizens recently. The work being filmed is "How to Beat Her Charming" co-starred with Jelly Lin and Alen, in which she plays the innocent and innocent Liu Tang. Rao Jiadi constantly deepened his understanding of performance in his role changes again and again.

As the school flower of Nortel, Rao Jiadi is naturally widely recognized in terms of face value. Her innocence and charm coexist, whether it’s a sweet smile or a loving eye, people will never forget it. And her modeling in the play is even more varied. This kind of immortal face value with exquisite makeup adds a lot of highlights to her dramatic increase in waiting to be broadcast.

Rao Jiadi’s drama to be broadcast covers a variety of types of people, from gentle and lovely to enchanting and black, and each work is full of challenges and surprises.

Xiaobian also found that this school flower is not only as simple as the face value. Privately, Rao Jiadi is a treasure girl with many possibilities. Surprisingly, Rao Jiadi also participated in the short film of the opening ceremony of the 2022 Winter Olympics-Countdown: beginning of spring.

At that moment, she interpreted her youth and dreams in a different way. Her figure shines on the screen, showing the vitality and grace of China youth to the world. This experience has undoubtedly added a lot of color to her multifaceted life.

In private, Rao Jiadi is a ghost horse girl full of youthful vitality, sometimes quiet, sometimes jumping out, having her own unique spiritual world, full of curiosity and keeping love for the world. The photo of the private server makes Xiaobian feel that Rao Jiadi has a natural feeling of coolness and no distance. There is always something special about beauty, and Rao Jiadi’s canthus mole also increases her recognition among the flowers.

In the future, with the series of dramas to be broadcast, I believe Rao Jiadi will give back the love of netizens with more vivid characters and excellent works. Let’s look forward to the wonderful blooming of the 00-year-old Nortel school flower on the screen, which will bring us more surprises and touches! # Rao Jiadi’s new drama expectation # # Nortel school flower Rao Jiadi # # Yan value and strength coexist #

IKEA responded that it would not recall the "Desperate Cabinet" in China: it can be refunded in full if it has been sold.

  Shanghai, China, December 2 (Li Jiajia, Xu Guangyue) IKEA recently responded to the security risks involved in the MALM series of chest of drawers in Shanghai. Zhu Changlai, president of IKEA Retail China, said that the tilting of chest of drawers is not a quality problem. The recall of chest of drawers in malm is not repeated in China, but the affected consumers can continue to seek wall-mounted accessories and wall-mounted installation, and receive a full refund at their door-to-door, and the product has not been discontinued so far.

  Last year, the chests of drawers sold by IKEA in malm were overturned many times, resulting in the death of children and a worldwide recall. IKEA and IKEA in Shanghai were interviewed by AQSIQ and Shanghai Quality Inspection Department successively. In July 2016, under the guidance of the General Administration of Quality Supervision, Inspection and Quarantine and local supervision departments, IKEA initiated the recall of malm chest of drawers in China.

  In May this year, a 2-year-old boy in California was killed by a malm chest of drawers that was not fixed on the wall. Recently, IKEA announced that it had recalled a total of 17.3 million chest of drawers in the United States and Canada. Up to now, MALM series products have caused 8 children’s deaths. The recall is limited to Canada and the United States, and does not include China.

  On November 30th, the Shanghai Municipal Bureau of Quality Supervision said that IKEA (China) Investment Co., Ltd. had been interviewed for the series of IKEA "malm" products that were concerned by the society, and asked the enterprises to fulfill the recall obligation effectively, but IKEA did not deal with the recall.

  At the media communication meeting that day, Zhu Changlai explained that "the United States and Canada did not recall this time, but reiterated the information of the last recall. Although IKEA has no further recall plan in the China market, it has always emphasized safety awareness to customers in various ways."

  "What we want to emphasize is that as long as the chest of drawers of IKEA is firmly fixed on the wall, there is no safety and quality problem. Any chest of drawers higher than 75 cm may fall when standing up without fixing." Zhu Changlai said: "There are similar risks in the whole household industry. What we need to do now is to warn of the existence of risks and awaken everyone’s attention to furniture safety."

  Zhu Changlai introduced that IKEA China has taken four measures to deal with the chests of drawers in malm that have been sold: First, for customers who have bought chests of drawers in malm, IKEA will continue to provide wall fittings free of charge to ensure their safe use; Second, consumers can contact IKEA staff, and IKEA will provide free on-site installation and fixed services; Third, for consumers who don’t want to continue to use malm chest of drawers, they can return the products to IKEA stores, and IKEA will refund the full amount; Fourth, consumers can also contact IKEA to provide door-to-door collection service, and IKEA will also refund the full amount.

  According to IKEA, the chest of drawers continues to be produced and sold, and there is no plan to stop production. At the same time, for the products that have been sold, IKEA will provide continuous after-sales, including full refund, and when customers buy the products in IKEA stores, the sales staff will also remind them that the products need to be put on the wall.

  Zhu Changlai revealed that since 2006, IKEA has sold 2 million malm chests of drawers in the China market, of which more than 22,000 chests of drawers have been recalled, of which more than 8,000 have been returned to IKEA, and some consumers have applied for free wall service.

  Zhu Changlai also said in an interview that up to now, there has not been any lawsuit related to the injury to children caused by chest of drawers in malm in China, and the sales volume of this chest of drawers this year is not very different from last year. (End)

Spirited Away’s box office easily broke 200 million. What’s its magic?

Special feature of 1905 film network A week ago, a premiere event was held in Shanghai. The director of Ghibli, Kenji Hoshino, brought a personal letter from director Miyazaki Hayao, which read eight Chinese characters: "Spirited Away, please take care of it".

A week later, Spirited Away was released for four days, and the cumulative box office has exceeded 200 million. Miyazaki Hayao must have felt the love and care from China fans.

Last year, the 30th anniversary of its release was also celebrated by Studio Ghibli, and its digitally restored version was released for the first time in the Mainland, easily winning 173 million box office and successfully harvesting a wave of fans’ feelings.

This time, Spirited Away is even more powerful. The number of people who want to watch on the ticketing platform exceeds 200,000, and the score of Douban 1.11 million people reaches 9.3 points. It has won the box office championship for three consecutive days, pushing a number of Hollywood blockbusters to top the box office last week. "The movie ticket owed to Miyazaki Hayao can finally be returned."

It’s been 18 years since the Japanese premiere. What kind of magic does Spirited Away have?

Adult fairy tales that are never out of date

In 2001, as the 13th animated feature film of Studio Ghibli, Spirited Away was released in Japanese mainland. The total number of people watching movies exceeded 23 million, and the box office reached 30.8 billion yen, surpassing the highest-grossing film in Japanese film history. This record has not been surpassed so far.At the same time, Spirited Away is the only film that won both the Oscar for Best Animated Feature Film and the Golden Bear Award at Berlin Film Festival, which can be said to represent the highest achievement of Asian animation in the world, and its position in film history goes without saying.

For every ordinary audience, Spirited Away’s classic lies in that there is no age and time limit to appreciate it, and every time you revisit it, you will gain a different understanding of life.

When we were young, we might be scared to cry by monsters, have terrible nightmares that our parents turned into pigs, and be moved to tears by the innocent feelings between Chihiro and Bailong.

When we grow up, we gradually understand the metaphorical codes written by Miyazaki Hayao behind innocent fairy tales after social baptism.

Chihiro and his parents fell into a strange world, which is not only a microcosm of Japan’s bubble economy era, but also a world dominated by power and desire.

 

"People who don’t work hard will be turned into animals by Tang Popo", which is the rule of the world.

And the mechanical work day after day also makes us gradually lose ourselves and forget our original "name".

 

Faced with the temptation of material and money, we may have become bloated and greedy like Chihiro’s parents, like Kaonashi. We want to exchange money for friendship and care, but we find that we can’t fill our inner loneliness and emptiness.

When we were young, we always thought we were Chihiro, but when we grew up, we found our own shadow in Kaonashi.

 

The existence of Chihiro seems to remind us at all times how not to be erased by society, how to remain pure and enthusiastic in the face of money and desire, and how to prevent ourselves from becoming the most hated "adults".

Looking through Spirited Away’s short comments on various platforms, it is not difficult to find that people of different ages and experiences can gain inspiration and spiritual strength from them, which is the enduring charm of Spirited Away.

Not to mention, the metaphors of Japanese economy, society and the relationship between man and nature are ubiquitous in the film details. After 18 years, the interpretation of these metaphors has not stopped.

Therefore, behind Spirited Away’s big sale is not only the value of nostalgia, but also because it is an all-age animation in the true sense, which deserves two brushes, three brushes and N brushes.

What is the effectiveness of publicity in the Mainland?

From the beginning of May this year, Spirited Away officially announced the introduction of the mainland, and a series of publicity actions are also worth pondering.

First, two China posters designed by the Yellow Sea made it to the hot search, which attracted a wave of goodwill. The topic # Spirited Away Poster designed by the Yellow Sea in Weibo was also read more than 90 million times.

 

In recent years, Huang Hai, a designer, has almost become the spokesperson of online celebrity’s film posters, and he is good at combining Chinese style elements with film characteristics. In addition to waiting for masterpieces, My Neighbor Totoro’s poster, which was successfully published last year and praised by Japanese fans, was also written by Huang Hai.

 

In addition to the explosive posters, Spirited Away’s Mandarin version of the dubbing lineup is also an all-star level. The dubbing line-up led by Zhou Dongyu, Jing Bo Ran, Peng Yuchang, Tian Zhuangzhuang and Wang Lin triggered a hot discussion on the whole network once it was exposed.

It is a common propaganda routine to introduce cartoons with Chinese star dubbing lineup or propaganda ambassador, which often leads to controversial comments. This time, Spirited Away is no exception.

 

Chihiro, dubbed by Zhou Dongyu, is not consistent with the characters in the play, and some of them are "out of the play". This is not the first time that the professionalism of star dubbing has been questioned.

Due to the lack of preparation time and dubbing experience, the level of star dubbing is often criticized by the audience, and the significance of promoting the platform for the film mostly exceeds dubbing itself.

In addition, the cosplay posters shot by several voice actors for the film have also been vomited, and this wave of publicity focusing on Star Card has certainly enhanced its influence, but the effect is somewhat mixed.

 

Another major marketing event in Spirited Away is Charlie’s cover of the theme song Dear Traveler. This well-known classic melody cooperated with Charlie’s "immortal voice" and was successfully "out of the circle", which quickly boarded the hot search, and the topic discussion reached 190 million times.

Good wine is afraid of the deep alley. Although Spirited Away’s propaganda is not a hit, it is mostly based on the characteristics of the film, which is in line with the tonality and temperament of the film and the target audience, and thus has achieved good publicity results.

"Replay" is a good business?

The movie "re-screening" is nothing new in the mainland market. Since 2013, the number of re-screened movies has exceeded 60, some of which are domestic and domestic animations of "one-day trips" and the other are domestic and imported classic films with IP and emotional attributes.

Strictly speaking, My Neighbor Totoro, Spirited Away and other films were released for the first time in mainland China, and they did not belong to the category of "re-screening". However, in a broad sense, they chose to release the films several years after the premiere, on the basis that the films have accumulated a large number of mainland fans, and they undoubtedly have the property of "re-screening".

In 2009, the re-screening directed by Wong Kar-wai and starring Leslie Cheung won 25.92 million box office, which set off a wave of classic IP re-screening. Classic Hong Kong films have been "re-screened" in the Mainland, but the box office results are mixed.

Among them, "The Great Sage of a Chinese Odyssey" took the "extended version" as the gimmick, and cooperated with the feelings to promote it. In 2017, it won 177 million box office, creating a box office record for Chinese film reruns.

However, the box office of films such as Ghost Story and Xinlongmen Inn did not exceed 10 million, and the box office re-released last year was even less than one million, which can be described as ice and fire.

In order to enhance the freshness, sense of the times and publicity stunt, 2D to 3D is also one of the common ways to replay old films. In 2012, the 3D version of Titanic won 946 million mainland box office, making it an insurmountable peak. In 2013, the 3D version also earned 349 million box office in the Mainland, which was quite impressive.

In terms of Chinese films, the box office of the 3D version reached 97.74 million, but the 3D version released in the same year claimed that the conversion fee was as high as 20 million, but in the end it only earned 25.43 million box office. Unlike 2D repair costs of several million, 3D conversion costs are relatively high, and it is not a steady business.

It is not difficult to see from the above examples that although the reprinting of old films has certain advantages in cost performance, the explosions that can really shake the market are only rare. More old films can only be restored and replayed as a useful supplement to the film market, and the artistic value of making classic films "see the light of day" with a brand-new look is often higher than its market value.

Whether it was My Neighbor Totoro’s A Chinese Odyssey or Spirited Away today, a "re-released explosion" is the result of top IP value, strong fan base and marketable publicity strategies.

Perhaps, because of Spirited Away’s success, a large number of "re-animated films" are on their way, but it is not easy to create the next Spirited Away when feelings are seriously harvested and overdrawn.

Guoneng Suzhou molten salt thermal storage: Coal-fired generator set is equipped with super "charging treasure"

Dawn News Network-Dawn News On April 1, the reporter walked into the construction site of the molten salt heat storage project of Guoneng Suzhou Thermal Power Co., Ltd., and the engineering vehicles shuttled back and forth, the pile driver rumbled, the workers were skilled, and the steel bars were steadily driven into the foundation … The construction of the molten salt heat storage project was in full swing.

Molten salt has the characteristics of high boiling point, low viscosity, low steam pressure and high volume heat, and it is an excellent heat transfer and storage medium. Molten salt heat storage technology uses the temperature difference generated during the heating and cooling of molten salt to realize thermal energy storage. According to Wu Xing, director of the production technology department of Guoneng Suzhou, by applying molten salt heat storage technology, the heat energy generated in the process of coal-fired power generation is stored in molten salt when the power grid is low, and released when the power supply load is low, which is equivalent to providing a super "charging treasure" for the coal-fired generator set.

In the list of green and low-carbon advanced technology demonstration projects (the first batch) recently published by the National Development and Reform Commission, the molten salt heat storage project of Guoneng Suzhou Thermal Power Co., Ltd. ranks among them, which is a breakthrough in the transformation of molten salt heat storage technology achievements in our city.

This project is the first molten salt energy storage project instead of electrochemical energy storage project in China, and it is also the world’s largest coal-fired generator set coupled molten salt heat storage project at present. It has more than 40 invention patents, completely independent intellectual property rights, and all core equipment is localized.

"The selection of this project marks that the innovation of molten salt heat storage applied to coal-fired power flexibility transformation technology has been fully recognized in the green and low-carbon field, and it has also injected new impetus into the company’s sustainable development." Wu Xing told reporters that the project integrates domestic top scientific research institutes and equipment manufacturing units, breaks through the bottleneck of thermoelectric coupling of some traditional coal-fired generating units, improves the regulation capacity of coal-fired generating units by storing and releasing thermal energy, better adapts to the changes in power system demand, realizes flexible power supply scheduling, and achieves efficient utilization of green and low-carbon energy.

According to the calculation, after the project is put into operation, the maximum load of the generator set with heating can be increased from 80% to 100% of the rated load, and the power generation capacity of renewable energy can be increased by 70 MW and 350 MWh, which can reduce 60,000 tons of coal combustion and 85,000 tons of carbon emissions throughout the year, ensuring the heating safety of 51 industrial and commercial enterprises in Suzhou, which is of great strategic significance for optimizing the energy structure, energy saving and emission reduction and promoting the development of clean energy industry in Suzhou.

The application of molten salt heat storage in coal-fired power flexibility transformation technology is just a microcosm of Guoneng Suzhou Company’s active exploration of new energy storage technology. Wu Xing said that the company will take this as a new starting point, continuously increase investment in energy innovation, strengthen cooperation with the New Energy Technology Research Institute of the National Energy Group and leading enterprises in the industrial chain, jointly accelerate the progress of the project, strive to achieve more independent innovation achievements, provide support for the construction of a new energy system in our city, and help achieve the goal of "double carbon". (Reporter Han Rui)