Can Tucki P7+, which focuses on families, push the gross profit margin to 20%？

Nowadays, how crowded the track of 200,000-300,000 pure electric cars is, I believe that we can get a glimpse from the fact that the sales scenery is no longer, and new cars like Krypton 007, Krypton 007 and Krypton 007 are springing up like mushrooms after rain. However, the bigger the waves, the more expensive the fish are, and the market is full of flowers. There are always new cars with labels to break down the market and attack the city and plunder the land. The+just officially released is a good example.

At the press conference of the first show, He Xiaopeng said that Tucki P7+ had thought of naming it "Tucki P8", and "+means home, Tucki P7+ is also the home of Tucki P7". It is not difficult to see that the new car positioning is comfortable family travel, while Tucki P7 insists on sports attributes.

Since comfort and space are very important for cars built for middle-class families, Tucki’s team also understood it this way, so that when He Xiaopeng pulled out 33 20-inch suitcases from the P7+ that was laid down in the back row, some critics criticized it, but Tucki didn’t take the initiative and rolled up storage space?

In my opinion, this is a harmless little teasing, because He Xiaopeng said from the beginning that Tucki P7+ has two important missions. First, let users feel the space and comfort of "luxury executive-class cars". Space is naturally the selling point of Tucki P7+, and it is reasonable to introduce it with pen and ink. Second, let fuel vehicle users experience the pleasure of "high-order intelligent electric shock" as standard, so the label of Tucki P7+ "the world’s first AI car" is playing very loudly, and the intelligent driving cabin can be regarded as Tucki, which will shake the confidence and long board of the home market.

Indeed, Tucki P7+ meets the needs of domestic family cars: for example, Tucki P7+ has a length of more than 5 meters and a wheelbase of 3 meters, which is the standard C-class car positioning; Tucki P7+ used the thinnest 800V battery pack in the industry, and combined with CTB body battery integration technology, the head space of the second row was 973mm, which is rarely seen in the pure electric car market.

Compared with Tucki P7, Tucki P7+ has a full and smooth body side and a borderless door design. However, the tail is made of a slip-back shape, and the design of a suspended roof and a double-layer tail is ingenious. The blackened upper tail is integrated with the car, and the whole tail is a hatchback shape, so the drag coefficient of the whole car is reduced to 0.206Cd, laying the foundation for the minimum power consumption of 11.6kWh per 100 kilometers.

If you like the GT with a slip back, Tucki P7+ does not fall into the conventional shape, which is really worthy of attention. The hatchback is not only concave in shape, but also gains a lot of storage space. The largest 725L trunk in its class has an 83L storage compartment under the trunk cover. The hatchback trunk door has a large opening angle, and the height also supports customization, which is convenient for users to load large luggage.

In terms of comfort and driving entertainment, Tucki P7+ also shows a "family-oriented" side. The interior is covered with a large number of soft materials. The heating, ventilation and massage of the whole seat are standard, and the back row is equipped with the same driver’s desk. The 15.6-inch floating touch screen in the front row has a resolution of 2.5K, and the Qualcomm SA8295P chip. As for the 8-inch entertainment control screen on the rear air outlet, it also supports the requirements of two rows of air conditioners, seats, co-pilot boss key, music and video.

Let’s look at the intelligent cabin intelligent driving. The word "standard" is very frequent. After all, it will bring "electric shock" to fuel car users. He Xiaopeng described it this way: "I can tell you with great confidence that Tucki’s intellectual driving level will have a brand-new leap in P7+, and conservatively, it will double."

Tucki P7+ is equipped with Tucki AI Hawkeye Vision Scheme. Compared with the lidar scheme, the perceived distance is increased by 125% and the recognition speed is increased by 40%. P7+ comes standard with two Orin-X intelligent driving chips, with a single computing power of 508TOPS, which is the AI Hawkeye vision scheme and the first single-pixel Lofic architecture in the industry.

Tucki P7+ will also launch Tianji 5.4.0 system. The upgraded contents include: XNGP supports 0-speed activation and in-situ startup. In addition, this function can be used when P7+ is delivered. This is also the first time in the industry to fully apply the AI-based operating system and fully access the Tucki self-developed X-GPT model. From the perspective of car use, the addition of AI means many OTA iterations of vehicles. One day, it was found that the chassis, sound and driving mode were better than before. There is also a small bright spot. The borderless rearview mirror of P7+ is also ingenious. The AI intelligent driving indicator light is integrated in the base. When the intelligent driving is turned on, the blue-green light is always on. I don’t know if this will be the standard for Tucki models, but Tucki has great confidence in smart driving.

In terms of power, the first show of Tucki P7+ didn’t focus on communication, but it is reported that Tucki P7+ is a single motor version, which will be equipped with different sizes. The battery capacity is 60.7kWh, the pure battery life of CLTC is 602km, and the maximum output power is 180kW；. The CLTC version with a capacity of 76.3kWh has a pure electric cruising range of 710km and a maximum output power of 230kW. The chassis is equipped with a front double wishbone and a rear five-bar independent suspension.

Write at the end:

I thought that He Xiaopeng would announce the pre-sale price on the first show of the new car. After all, it is also good to let Tucki P7+ have a wave of existence while MONA M03 delivered over 10,000 in the first month. As a matter of fact, the Tucki team has a bigger goal. Tucki P7+ is a global model, which will be launched at the Paris Motor Show in a few days, and the pre-sale price will be announced. In late October, the national store will test drive, and it is planned to be launched in November, and it will be delivered as soon as it is launched. He Xiaopeng also "emphasized" that the production capacity of Tucki P7+ will not be a problem. MONA 03 has already increased its production capacity twice in the first month, while Tucki P7+ has also completed trial-production and climbing, and has been mass-produced and stocked in advance.

From the known product configuration, this Tucki P7+ which focuses on intelligence, comfort and space will be positioned no lower than Tucki P7. Although there is no laser radar, it is equipped with the most advanced vision scheme in Tucki, and the power consumption is also very affordable. The family car scene is "both necessary and desirable", and the maximum space, strong bearing capacity and seat comfort are all met one by one.?

There is no doubt that Tucki P7+ is well-prepared to penetrate the home market, but the 200,000-300,000-class track is not just Model 3, but a situation in which a hundred schools of thought contend. Now, the fighting capacity of Tucki P7+ is only the lower limit of the competition qualification, and the upper limit depends on the configuration and price. At the first show conference, He Xiaopeng didn’t say anything about pricing, but he revealed that the P7+ was the first model in Tucki to achieve the goal of reducing the technical cost by 25%, while investors hoped that the gross profit margin of this car would be above 20%.

Combined with the reality that the same level has become a red sea, the sales scale of Tucki P7+ must be improved to achieve the purpose of "reducing costs and increasing efficiency", which almost determines that the new car needs a very competitive price. Will Tucki P7+ be like Mona M03, and will there be any surprises in pricing? I think He Xiaopeng wants an "explosive price" more than potential users.