Simulate the consumption trajectory, eat a meal for free … More than 100 online celebrity restaurant reviews earned ＂a hammer sale＂ by brushing.

　　CCTV News:Brushing a bill to a merchant is likely to fall into the trap of fraud, and as far as brushing itself is concerned, its behavior is also a serious violation of integrity. Some restaurants in online celebrity on the APP often get rave reviews. The reviewers not only have vivid written expressions, but also all kinds of beautiful photos of eating in restaurants. Are all these favorable comments true? Recently, the comprehensive administrative law enforcement team of market supervision in Hangzhou, Zhejiang Province received a report that a company specially organized personnel to provide praise service for catering enterprises, so it conducted a surprise inspection in the whole city, and found that more than 100 restaurants in online celebrity all had the behavior of paying for praise.

　　At the beginning of May this year, according to the clues provided by the whistleblower, the Hangzhou Municipal Market Supervision Comprehensive Administrative Law Enforcement Team found that 10 companies, including a brand management company in Hangzhou, were suspected of organizing others to brush praise for profit.

　　Xiao Zhu, the head of a brand management company in Hangzhou involved in the case, told the reporter the inside story.

　　Xiao Zhu, head of a brand management company in Hangzhou, Zhejiang:He (the merchant) will put forward a demand, such as this store, or several of our stores need dozens or 100 reviews, and then we will recruit in many so-called big V groups in the circle.

　　The reporter found on this review APP that the businesses involved in the case are all in the top ranks among similar businesses, many of them are labeled as "online celebrity", and the comment area is full of beautiful pictures of literary models, which have all kinds of praises such as good taste, good service and fresh ingredients. So are these praises true?

　　Praise brush hand Xiao Xie:After a normal meal, whether it is good or bad, you should present the good side on the platform, that is, have a free meal and write a favorable comment to (the merchant).

　　In fact, many review apps have always had corresponding regulatory measures to prevent merchants from brushing praise, but companies that organize praise still have ways to evade platform supervision.

　　Xiao Zhu, head of a brand management company in Hangzhou, Zhejiang:To check in and punch in, to actually take photos in the store, and to buy consumption at the same time, in fact, it is to simulate a real consumption trajectory. Finally, while finishing the homework (praise), our company will return the consumption amount to him (brush hands).

　　The relevant person in charge of the Hangzhou Municipal Market Supervision Comprehensive Administrative Law Enforcement Team said that the actions of these companies are suspected of violating the second paragraph of Article 8 of the Anti-Unfair Competition Law: operators shall not help other operators to make false or misleading commercial propaganda by organizing false transactions.

　　Spending money to brush off praise is credit and "money way"

　　Before spending, many people will refer to comments left by others. The false praise and sales volume that these people spend money on have undoubtedly caused great misleading to consumers and destroyed the business ecology. What you earn by "brushing praise" is just "buying and selling with one hammer", and you can’t win repeat customers. In the long run, it is bound to be your own credit and "money way" that will eventually be "brushed off".