People’s Network Review： Rectify the ＂self-media＂ chaos and make the cyberspace clearer.

　　Write a paragraph to record your mood, shoot a video to record your life, and post some pictures to record your life … … In recent years, with the prosperity and development of the Internet, the Internet space has gradually covered all aspects of the work and life of the broad masses, and thus all kinds of "self-media" have mushroomed, going deep into daily life and integrating into life.

　　"Self-media" is a new thing born from the internet, and it also breeds some new problems in its development process. Rumors and rumors, counterfeiting, illegal profits … … For some time, the chaos of "self-media" has been constant and varied frequently, which has greatly interfered with people’s normal life and disrupted the network order. Focusing on key platforms such as social networking, short videos and webcasts, rectifying chaos according to law, resolutely cracking down on it and dealing with it strictly will help to create a clear cyberspace and build a good network ecology.

　　The rectification must be strict and the governance must be firm. A few days ago, according to the special action plan of "Clear Lang" series in 2023, the Central Network Information Office launched a two-month "Clear Lang Strict Renovation ‘ Since the media ’ Chaos "special action. This special action not only focuses on solving the deep-seated problems such as the distortion of information content and the loss of operational behavior, but also clarifies the main responsibility of compacting the website platform, and emphasizes the exploration and use of economic means to strengthen the supervision of "self-media". It should be said that clear governance objectives, clear tasks and specific action deployment have strong guidance for rectifying the chaos of "self-media" in the next stage and good guidance for regulating the healthy development of "self-media".

　　Remediation of "self-media" chaos should start with cleaning up bad information. This involves rumor information, such as some "self-media" breaking through the offline out of thin air, substituting flowers for trees, making up at random, creating and publishing all kinds of rumors; Involving harmful information, such as some "self-media" public policies, social hot events, etc., smearing attacks and inciting opposition in distorting interpretation and reversing right and wrong; It involves malicious speculation. For example, some "self-media" maliciously spread and follow the trend of false content that they know or should know by means of "headline party" and multi-account linkage. All these things have polluted the network environment, so we must be clear about what we have, be firm, guard against what we have, and try our best as soon as possible. Only by resolutely controlling all kinds of rumor information, harmful information and false information from the source can healthy and beneficial information be more abundant.

　　Behind the dissemination of bad information are some "profit-making ways" from the media. It is also a top priority to comprehensively rectify the illegal profit-making behavior of "self-media". It is necessary to strictly rectify some behaviors such as "from the media" to stir up hot spots to attract powder and drain, create hot spots to generate traffic, and use vulnerable groups to realize traffic. In particular, those illegal acts such as cajoling and luring the elderly, minors and disabled people in order to gain traffic must be resolutely cracked down and severely rectified. Resolutely cutting off some traffic chains and interest chains that are improperly developed from the media can better eradicate the soil that breeds chaos from the media. This is an important fundamental solution.

　　Rectifying the "self-media" chaos is not a temporary matter or a family matter. It requires the concerted efforts of many parties and long-term efforts. Among them, it is necessary to pay special attention to the counterfeiting of "self-media" accounts of official institutions, news media and specific personnel, and to ban them as soon as possible after being discovered. It can be seen that it is necessary, important and urgent to compact the main responsibility of the website platform, urge the website platform to improve the whole chain management system of account registration, operation and closure, and strengthen the normalization management of account name information audit, professional qualification certification and information content audit. At the same time, in the process of special action, it is necessary to strengthen consultation and judgment with public security departments, check and sort out the reported clues of "self-media" crimes on the website platform, and notify the public security organs in time, so that cybercrime can not escape the severe punishment of the law.

　　The Internet is a public space, and "self-media" has a public attribute. The more powerful it is, the more responsible it is. Facing the future, we will continue to explore the use of legal and economic means to strengthen "self-media" supervision, strictly deal with standards, curb illegal profits, improve the management system, strengthen departmental linkage, and strengthen publicity and guidance, so as to achieve the unity of social and economic benefits. Everyone needs a good "self-media" development direction and a healthy Internet development order, and everyone has a responsibility. Together, we will definitely make the Internet space more clear and tidy.