Abandoning people to set up a track, ＂Zhang Wanyi＂ found a more secure marketing path？

Wen | Xiao Gu Dong

On the one hand, it is a crazy pet girl who is silent, and on the other hand, it is a pseudo-orthopedic player who is secretly caught in emotional entanglements. Luo Shenyuan, played by Zhang Wanyi in "Splendid Peace", combines the plots of pet girls and pseudo-orthopedics with one another, which has aroused the onlookers and discussions of netizens, and the topic # Zhang Wanyi walks through two kinds of tracks at a time # has also aroused heated discussion.

Reading Entertainment Jun found that every time a new drama is broadcast, Zhang Wanyi’s entries related to the track will appear on the hot search list. Nowadays, it is becoming more and more normal for people to set up high-frequency rollover or even house collapse. It is a more secure way for actors to launch track marketing, which can not only refine the characteristic labels of roles, but also not equate with the artists themselves, which is full of the cost performance of marketing among the topics of continuous output.

Generally speaking, most stars circle in the ancient and modern circuit, and then enter the official circuit to consolidate their personal reputation. However, Zhang Wanyi does the opposite, because he has appeared in the series of Sauvignon Blanc, The Story of the Liuzhou, The Beautiful Peace and the Children of the Qiao Family in recent years, and gradually gained a firm foothold in the Beide circuit, which is due to the fact that most of his roles are focused on.

From Qiao Erqiang’s "Master, I don’t want you" in "Qiao’s Daughter" to Zhao Jin’s "Why can’t you break up with him because of me" in "I know I love you", is it wrong to say "I like you" in "Sauvignon Blanc"? Is it wrong for me to want to stay with you for a long time? From Luo Shenyuan’s "I am no longer a brother and sister" in "Splendid Peace", this series of representative lines is the epitome of Zhang Wanyi’s "Beide Circuit".

Under the big framework of Beide Circuit, netizens also combined the differences of Zhang Wanyi’s roles to expand the vocabulary of the circuit with more curiosity.

The characters played by Zhang Wanyi all have different feelings for their younger sisters, and the orthopedic plot of the minority has attracted a lot of attention. In this regard, netizens commented: "This orthopedic track is really down-to-earth" and "Late intention is really a ride on the orthopedic track".

In Liu Zhou Ji, netizens summed up different track keywords according to the contrast before and after Cui Xingzhou. In the early stage of the series, Cui Xingzhou, who was originally Huaiyang Wang but pretended to be Liu Miantang’s husband Cui Jiu, released the sense of husband when the size was switched freely, and netizens teased Zhang Wanyi from "Beide Circuit" to "Virtuous Circuit"; In the later period, Cui Xingzhou and Liu Miantang loved each other very much, and netizens said that Zhang Wanyi started the Little Joyful Raceway, and even quipped: "Who would have thought that a big tiger who led the battle outside would become a cute and clingy kitten at home" …

In one ancient puppet show after another, Zhang Wanyi became the "leader" on Beide track, and tried to open up more new tracks. Finally, he gained more attention, discussion and a more distinctive character tag in the evaluation of "the running woman is made of iron".

In this regard, Zhang Wanyi once publicly said: "You always help me expand my comfort zone. It seems that every time you sum up a new point, I find that I have this potential. If possible, I hope you can give me more summaries, so that I can further explore my ideas and bring you different experiences. "

However, Zhang Wanyi got some negative comments because of the similar shapes and performances of the series "Sauvignon Blanc", "Liu Zhou Ji" and "Splendid Peace". However, the subsequent collaboration with Jing Tian has made some breakthroughs in the shape, and it remains to be seen whether the word-of-mouth can be reversed in the future.

Throughout the entertainment circle, many actors stay in their comfort zones to perform their roles, and many of them have become professional households on a single track, from Yue Yueli, a professional household of rich grandfathers in the early days, and Pan Hong, a professional household of evil mothers-in-law, to David Wang, a professional household of overbearing presidents in recent years, and Jin Dong, a professional household of leading within the system. However, regular-season courses such as overbearing presidents and professional households can’t attract the attention of the audience, but will leave a homogeneous stereotype. At present, it is more popular for the public to find a new way to refine some more novel and niche track labels for actors, and to carry out marketing on this basis, which makes people feel refreshed and more memorable.

Or refine a new track concept according to the identity of the role. Zhou Yutong, who is known as "the actress with the strongest taste in the entertainment class", has played many representative roles such as Qiao Xichen, Liang Youan, Zhuang Jie, Han Su and so on in a series of urban dramas, such as I am fine in a foreign land, just love, a lover in spring and a half-cooked man and woman. These characters present the most authentic state of contemporary migrant workers from all dimensions, and Zhou Yutong has also become a representative actor of Banwei Circuit.

Similarly, Johnny opened up a military service track because of his roles as Yu Weidong in Peacekeeping Riot Team, Gao Liang in Ace Force, Lin Luxiao in He Came from the Fire, and Li Fei in Action to Break the Ice. Zhang Yi has opened up a track for chasing murderers because of his role in The Knockout’s "Rebirth" and "The Gate of Rebirth". Yolanda, who starred in The First Half of My Life, Falling Flowers, and Zhu Zhu, who starred in elite lawyers, The Story of a Rose and other dramas, became typical representatives of the elite track in the workplace.

Or refine new words according to the common characteristics of actors in their roles. After a little inventory, Wang Xingyue was called the number one player on the wife-stealing track by netizens because of his roles in plays such as Zhou Sheng as usual, For a fragrance, Ning ‘an as a dream, Mo Yu Yun Jian and so on. Wu Jinyan dominated the revenge track with Wei Yuluo in Yanxi Palace, Xue Fangfei in Mo Yu Yun Yan and Mei Lin in Spring Flower Flame. Lyric built the Wolf Queen Raceway with Guan Zhizhi in The War of Roses and Su Zhenzhen in Dislocation. Wang Yuwen created the "Memoirs of a Dead Wife" track with the roles of Huang Shu in Coward and Xiao Ruotong in Lonely Boat. Lei Jiayin, Ke Bai and Guo Jingfei are the representatives of "loser track" because they often play the role of bullying men.

Or combine their performances in variety shows to open up a new track. Zhou Yiwei, Sun Chengxiao and Sun Nan all reversed their negative comments by participating in variety shows, thus opening up a brand-new "guilt powder track", which, to a certain extent, made the actors’ performing career enter a new turning point.

In addition, there are actors who find their own track according to their own appearance. For example, Dong Siyi plays the chubby girl in Twenty Don’t Confuse, Our Decade and Splendid Peace. These roles all lead to related stories because of their personal figure. For example, in the recently broadcasted Splendid Peace, Luo Yixiu, played by Dong Siyi, is a foodie, and her figure is more plump than other sisters. For this reason, she was ordered by her mother to go on a diet to lose weight. In addition, the fragments about her figure with her sixth uncle in the play have a good spread on the Internet.

With the popularization of role track marketing, the more subdivided and vertical track concept can make actors more memorable and topical. In addition, with the help of the discussion boom on social platforms, actors can accumulate more popularity and reputation on their own role track, and then they are more favored by the film and television market and have more say in script selection. Of course, the role track is also a double-edged sword, which not only releases dividends, but also has hidden worries. There are also many actors who stay in a certain role track for a long time and cause the audience’s aesthetic fatigue. Therefore, it is necessary to examine the situation and adjust their performance routes and marketing strategies in time.

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