CCTV comments on fake town, real estate! Don’t misread the ＂good classics＂ of characteristic towns.

[Editor’s note] In recent years, characteristic towns have sprung up everywhere, which is an important starting point to help supply-side reform and rural revitalization. Regrettably, many characteristic towns have become "performance towns", and it is common to emphasize real estate over industry, development over management, and commerce over culture. How to correct the wrong direction and jump out of the development trap?
　
Today, CCTV Online Review published the second article in a series of comments on "There are many strange images in characteristic towns".

Characteristic towns have become an important "key" for the country to crack the urban-rural duality, industrial agglomeration and cultural inheritance. After the flowers bloom everywhere, problems also follow.In some places, under the banner of "small towns", the practice of "enclosure" has become a replica of real estate development.

　Turning to the list of the top 100 real estate enterprises in China, most real estate enterprises are involved in the development and construction of characteristic towns to varying degrees. Under the general environment of stricter regulation and control of real estate, limited financing and tight finance, housing enterprises "spend the winter" and local governments "tighten their belts" are all facing growth pressure. The characteristic towns seem to be "rain from heaven", and some places and housing enterprises are habitually "agitated".
　
Taking the old road of land finance and real estate development and engaging in "fake towns and real estate" is a "good idea". Some places plan characteristic towns with the idea of building industrial parks under the policy dividend of characteristic towns. Developers use the "hat" of characteristic towns to obtain cheap industrial and commercial land and carry out real estate development; In order to make up for the previous investment, we got a lot of high-quality and cheap secondary land from the local government through the first-level land consolidation for development, and made huge profits through the price difference, which pushed up the local housing prices.
　
We should guard against another bubble bursting. Although the early investment and construction of some characteristic towns are inseparable from real estate development, they even need real estate sales and rental. The terrible thing is that the concept of housing enterprises has not changed, and towns have been developed by the way of making money in the past, with emphasis on marketing and light operation, and with stories and concepts, local housing prices have been inflated, which has discouraged enterprises and talents from making money and leaving them, leaving "empty towns" and "ghost towns".
　
The development and management of characteristic towns is a delicate work, but also a slow work, which should be treated with the spirit of "embroidery needle"If you can’t make it, it’s a political achievement. If you screw it up, it’s an experiment. We should scientifically certify and strictly examine and approve characteristic town projects, especially those involving the linkage of primary and secondary land markets and a large number of one-off land purchases, so as to prevent some bad real estate developers from deviating from the original intention of the country to build characteristic towns, exploiting policy loopholes and engaging in real estate in disguise.
　
The development level of characteristic towns in China is still small and new, so it is inevitable to go through the process from "chaos" to "governance" and be prepared for "long-term success".Previously, the regulatory authorities delineated four red lines in the construction of small towns: "strictly guard against government debt risks, strictly control the tendency of real estate, strictly save intensive land, and strictly observe the red line of ecological protection", and also delisted a number of unqualified towns. A town with real vitality is an endogenous cycle of industry, with a unique culture, and the people live and work in peace and contentment. It is by no means a high-rise building or an image project. The process of cultivating characteristic towns must be long-term, which is the result of market choice. If administrative means are not ordered, money cannot be spent.
　
The development of characteristic towns should be guided by the trend, adapted to local conditions, suitable for local customs and humanities, and stand the test of history. In practice, we need to be targeted, focus on the existing industrial base and regional future planning according to the economic characteristics of various places, and selectively carry out pilot projects for the construction of characteristic towns. We should not rush into the horse and start work quickly. We need to make a decision before making a decision, tailor our measures, explore successful experiences through meticulous cultivation, and then gradually spread them out, so that the construction of characteristic towns can truly become an important carrier for high-quality economic development and cultural inheritance.